social media leader overview

Proprietary Information Copyright Social Media Leader 2011

An  Overview  

Social Media Marketing 101

Traditional Media - Broadcast Function

(one-way)

TV

Radio

Billboards

Newspapers

Product

Social Media - Engagement Function

(2-way)

Product

Social Media

- 2-Way Engagement

Social Media

- Engages your Prospect (2-way)

-  Real time

-  Quick

-  Easy

-  “Free”

-  Spontaneous

-  Social

-  Friendly

-  Human

Best Of Both Worlds - Mindshare Domination

TV

Radio

Billboards

Newspapers

http://adage.com/mediaworks/article?article_id=127454

High Engagement provides you with the ideal business environment

Why do you think golf is so popular among business people?

Traditional Engagement Tools

Increases No. Of Prospects You Can Reach

Mobile Engagement Tools – Hot!

New Engagement Tools

Increases No. Of Prospects You Can Reach

Businesses All Over The World Want To Market Using Social

Media For The Following Reasons…

1. It’s FREE

They save tens of thousands of dollars in advertising costs

2. Leverage

When a Facebook or Twitter user interacts (comments or responds) with the business

owner on FB or Twitter, the user’s FB friends or Twitter followers can see the conversation (and discover the business

owner).

They can reach out to Prospects they never would be able to, if they stick to traditional

media.

What Is Social Media?

Social = People Interacting With Each Other

Social = People Interacting With Each Other

Media = Plural of “Medium”

“Medium”

Newspapers

Radio

TV

Internet

Social Media = Social Internet

Social Media is all about “Engagement”

Social Media for business and marketing is all about engaging

your Prospects in the company of other people…

…who are looking at your interaction or listening to your

conversation

Social Media – For Fun

Social Media – For Business You’re engaged with another party, and others are

listening to your conversation

What are Social Internet sites?

Which Are The Most Important?

500  Million  Ac+ve  Facebook  Users  !!  

10  Billion+  Tweets  Sent  on  Twi=er  Since  2006  

126  Million  -­‐  The  number  of  blogs  on  the  Internet.  

2  Billion  Videos  Are  Streamed    Each  Day  On  YouTube!  

Your Organization’s Basic Social Media

Strategy

Website  

Physical  or  Online  Store  

Mailing  List  

Social  Media  Manager  

The  Social  Media  A-­‐Team  

Social  Media  A-­‐Team  

1.  Social  Media  Accounts  Setup  Master  

-­‐  Graphics  

-­‐  FB  Personal  Account  Setup  

-­‐  FB  Fan  Page  Setup  With  Customized  Landing  Page  Design  

-­‐  Twi=er  Personal  Account  Setup  

-­‐  Twi=er  Company  Account  Setup  

-­‐  Twi=er  Background  Design  

Social  Media  A-­‐Team  

1. Social  Media  Accounts  Setup  Master  

-­‐  YouTube  Account  Setup  

-­‐  YouTube  Channel  Background  Design  

-­‐  Blog  Setup  with  blog  theme  compa+ble  with  website  

-­‐  Blog  plug-­‐ins  setup  

-­‐  Blog  setup  tes+ng  

Social  Media  A-­‐Team  

1.  Social  Media  Accounts  Setup  Master  

-­‐  Mailing  List  Setup  

-­‐  Pop-­‐Up  Window/Slide  In  Ads  Setup  (Op+onal)  

-­‐  Integra+on  of  all  Social  Media  Accounts:    Twi=er  <-­‐>  Facebook  <-­‐>  YouTube  <-­‐>  Blog  <-­‐>  Mailing  List  

(for  them  to  update  each  other)  

-­‐  Se\ng  up  Google  Analy+cs  to  analyze  website  traffic  

1.  Personal  Profile  

2.  Fan  Page  1.  Mailing  List  

so_ware  

1.  Personal  Account  

2.  Company  Account  

Integra+on  of  your    web  proper+es  

Social  Media  A-­‐Team  

2.  Updates/Tweets/Blog  Posts  Writer  

-­‐  Researches  for  proper  materials  to  be  made  into  updates/tweets/blog  posts  

-­‐  Writes  updates/tweets  to  be  published  every  single  day  across  Social  Media  Accounts  

-­‐  Writes  blog  posts  to  be  published  every  week  

Social  Media  A-­‐Team  

3.  Engager  

-­‐  Searches  for  other  users’  updates/tweets  that  are  worth  responding  to  

-­‐  Provides  intelligent  responses  to  other  users’  updates/tweets  

-­‐  Engages  other  users  as  much  as  possible  to  get  their  network  of  friends  to  no+ce  you    

Social  Media  A-­‐Team  

4.  Befriender  

-­‐  Looks  for  targeted  users  to  befriend  (Facebook)  and  to  follow  (Twi=er)  

-­‐  Accepts  FB  Friend  requests  only  if  they’re  from  people  you’re  targe+ng  or  they  can  help  you  meet  your  objec+ves  

-­‐  FB  Personal  Account  has  a  limit  of  5,000  friends  so  you  need  to  choose  your  friends  very  carefully  

Social  Media  Manager  

-­‐  Manages  Social  Media  A-­‐Team  to  ensure  deliverables  are  done  on  +me  

-­‐  Liaises  with  your  company  representa+ve  to  get  company  logos,  informa+on  and  other  materials  for  Social  Media  

marke+ng  setup  and  work  to  proceed  

-­‐  Provides  you  with  a  Social  Media  Manager  and  an     A-­‐Team  to  manage  your  Social  Media  

Marke+ng  campaigns/services  

-­‐  Updates  will  be  made  every  single  day  on  one  of  your  Social  Media  accounts  

-­‐  Fee  is  a  frac+on  of  what  you  would  pay  to  hire  your  own  team  

Contact  Us  to  Explore;