social media marketing and the legal stuff presentation slides
Post on 06-May-2015
972 Views
Preview:
DESCRIPTION
TRANSCRIPT
Social mediaSweat the legal stuff
Monday 21 March 2011
@pauljacobson
... talk about me while I’m talking?
Monday 21 March 2011
The Web is social
Monday 21 March 2011
Monday 21 March 2011
Monday 21 March 2011
These are your customers ...
Monday 21 March 2011
Monday 21 March 2011
People power ... not corporations
Monday 21 March 2011
The trouble with communities ...
Monday 21 March 2011
Monday 21 March 2011
Case study - Digg
Monday 21 March 2011
09-f9-11-02-9d-74-e3-5b-d8-41-56-c5-63-56-88-c0
http://bit.ly/diggcodestory
Monday 21 March 2011
Monday 21 March 2011
“If you try to stick up for what you have a legal right to do, and you're somewhat worse off because of it, that's an interesting concept.”
Michael Avery, Toshiba’s attorney, commenting on the 2007 Digg revolt
Monday 21 March 2011
Case study - Woolworths
Monday 21 March 2011
Monday 21 March 2011
“I feel that woolworths did not reject christian magazines they actually rejected God and as it says in the Bible that who so ever rejects God
shall be rejected by God so if ever sometime in future it does not go well with Woolworths
then you will know what the reason is.”
Comment on the Woolworths Facebook fan page
Monday 21 March 2011
Monday 21 March 2011
Monday 21 March 2011
Monday 21 March 2011
“We have been overwhelmed by the response. Thanks to everyone who has supported us – we really appreciate it. It was not our intention to
offend any religious group. Woolies has a deep regard for all faiths and will continue to respect all our customers’ beliefs. We’ve always prided
ourselves on listening to our customers and we really do want our social media pages to be a 2-way
conversation. As a retailer, we continually review all our products including magazines and stock products that our customers
want and buy. You posted – we listened and have now decided to put all magazines back on our shelves. We will continue to
take a retailer’s view on our catalogue going forward to ensure we stock the magazines that most of our customers want.”
Monday 21 March 2011
Fans are passionate... tread lightly
SWC 2010 Soccer Fan Fest by Axel Buhrmann CC BY SA 2.0 http://
flic.kr/p/89SRbF
Monday 21 March 2011
But wait, there’s more ...
Monday 21 March 2011
Freedom of expression
Monday 21 March 2011
©
Monday 21 March 2011
What about your employees?
Monday 21 March 2011
Monday 21 March 2011
Here is another perspective ...
Monday 21 March 2011
(look familiar?)
Monday 21 March 2011
They talk about stuff too ...
Monday 21 March 2011
... all kinds of stuff ...
Monday 21 March 2011
They’re not necessarily malicious ... just a little misguided
Monday 21 March 2011
So, what do you do?
Monday 21 March 2011
Admit defeat?
Monday 21 March 2011
Chastise them, beat them?
Monday 21 March 2011
Here is a suggestion ...
Monday 21 March 2011
Social media policy: framework
and structure?
Monday 21 March 2011
You can’t afford to shy away from the
social Web
anymore
Monday 21 March 2011
Consider the reputational impact employees can have
Monday 21 March 2011
Your employees are engaging with your customers
Monday 21 March 2011
Next thing you know a couple tweets is a contract cast in stone
Monday 21 March 2011
Develop appropriate solutions for previously unknown platforms
Monday 21 March 2011
< Disclaimer >
Monday 21 March 2011
Case study - Twitter disclaimers
Monday 21 March 2011
Monday 21 March 2011
Other organisational challenges ...
Monday 21 March 2011
Monday 21 March 2011
Getting to grips with privacy
Monday 21 March 2011
What’s with this compulsion to share personal information??
Is this how the web looks to Facebook? by Scobleizer (http://www.flickr.com/photos/scobleizer/4541965949/) - CC BY 2.0
Monday 21 March 2011
Monday 21 March 2011
Privacy policies, anyone?
Monday 21 March 2011
DirectMarketing
Monday 21 March 2011
Location services make it all real
Monday 21 March 2011
Monday 21 March 2011
Monday 21 March 2011
2010-2011:
3 privacy policy revisions2 terms of use changes
(at least - are you keeping up?)
Monday 21 March 2011
There is still more ...
Monday 21 March 2011
(take a breath)
Monday 21 March 2011
spider web by cybershotking, licensed CC BY 2.0
Monday 21 March 2011
The Web is conversational
Monday 21 March 2011
Monday 21 March 2011
Paul JacobsonWeb and digital media lawyer
paul@webtechlaw.comwebtechlaw.com@pauljacobson
Monday 21 March 2011
top related