social media marketing class week 3

social  media  marketingbiola  university  |  week  3

charles  lee

Re#lections  From  Week  2?

www.marsdd.com

Social  Media  Myths(Kanter  &  Fine)

 Our  Constituents  Aren’t  Online  Face-­to-­Face  Isn’t  Important  Anymore  Social  Media  Isn’t  Core  to  Our  Work  Using  Social  Media  is  Hard  Using  Social  Media  is  Time-­Consuming

Working  with  Free  Agents(Kanter  &  Fine)

Working  with  Free  Agents(Kanter  &  Fine)

 Get  to  Know  the  Free  Agents  Break  Out  of  Silos  Need  for  Exploration  to  Learn  &  Sort    Don’t  Ignore  the  Newcomer  Keep  the  Welcome  Sign  Lit  Let  Them  Go  Don’t  Be  Afraid  to  Follow

Social  Media  Builds  Social  Capital(Kanter  &  Fine)

 People  Are  Easy  to  Find  Online  Talk  is  Cheap  (w/  tools)  Serendipity  is  Enhanced  Reciprocity  is  Incredibly  Easy

bethkanter.org

chrisbrogan.com

Six  Characteristics  of    Trust  Agents  (Brogan)

 Make  Your  Own  Game  One  of  Us  The  Archimedes  Effect  (Leverage)  Agent  Zero  Human  Artist  Build  An  Army  (Collaboration)

A  Personal  Brand?

garyvaynerchuk.com

Keys  to  Building  a  Personal  Brand

 Listen  Well  Genuinely  Care  Platform  Others  Regularly  Consistently  Produce  Great  Quality  Stay  Accessible  Be  Transparent    Welcome  Formation  Stay  Uniquely  You  Networking  In-­Person

charitywater.org

charitywater.org

charitywater.org

Quality  of  Work  x  

Quality  of  Character=  

Personal  Brand

social  media  marketingbiola  university  |  week  3

charles  lee