social media marketing for christian schools

marketing onSOCIAL MEDIAIS DEAD.*

marketing onSOCIAL MEDIAIS DEAD.*

traditional organic*

3,800views76likes15shares

.01%views.002%likes

.0004%shares

34likes2shares

but … that’s tires.

234likes5comments2shares

283likes6comments1share

321likes3comments2shares

.00065%likes.000006%comments.000004%shares

(That’s right:four one-millionths ofone percent of their audienceshared that post.)

Maybe they arejust bad at it?

35,000views945likes90shares

.035%views.0009%likes

.00009%shares

1,200likes60comments71shares

1,400likes49comments

123shares

1,200likes32comments

195shares

101,097,219 fans

But a Christianministry is different!

9 likes1comment0shares

18likes0comments

14shares

10likes1comment2shares

[ crickets ]

challenge:find a (free) business post.

marketing onSOCIAL MEDIAIS DEAD.

traditional organic

so is it.HOPELESS,

then?

340%374% 325%

235%3,196%

179%

340%374% 325%

235%3,196%

179%(no paid promotion included)

What’s different?

PERMISSIONMARKETING

anticipated, personal,relevant messages

to people who want them.

The privilege of delivering

anticipated, personal,relevant messages

to people who want them.

The privilege of delivering

anticipated, personal,relevant messages

to people who want them.

The privilege of delivering

[Facebook is] deeply committed to making sure people see only the posts that matter most to them.

who want them.

“ ”

This quest we’re on [is] to deliver all of

the things that truly matter to you…

“

…and none of the stuff that you think is lame or boring or isn’t important to you. ”

PERMISSIONMARKETING

Your best prospectshave the powerto ignore yourpromotion.

If you think of social as a channel to get your message out, you’re doing itwrong.

The channel wants to make yourpromotiondisappear.

Create meaningfulcontent thatreal peoplefind valuable,and post that.

Here’s how.

facebook

mombook

facebook marketing:

organic paid

organicmarketing

GO ALL INShould you be on social mediain the first place?1

support it

sustain it

2 IT’SABOUT THEM

be a listener

Be a listener.No ulterior motives.

“What’s your favorite donut?”

Don’t be that guy.The one that talkstoo much.

serve them

3DO THIS

Start with photos.Lots of photos.

Of kids.

TIME OUTDo you have permission?

Start with photos.Lots of photos.

Of kids.

797reach735engaged

1,430fans

56%reach51%engaged

1,430fans

Now add meaning.

1,178reach1,249engaged

1,430fans

82%reach87%engaged

1,430fans

Add meaning:speak to purpose.

Add meaning:speak to purpose.

provide validation.

2792reach451engaged

1,430fans

195%reach32%engaged

1,430fans

Validation createscustomer satisfaction.

customer satisfactionmarketing sidetrack:

Net Promoter Score

now, add variety

attract alumni

32,000reach10,136engaged

1,430fans

Facebook Liveis da bomb.

be carefulwith music

video track? concert? chapel?

drive traffic;train your audience

organic:develops loyal fans

who advertise for you

paidpromotion

Push to newaudiences

Hypertargetingis hypereasy

Get multiplechannels withone spend

Budget-friendly

1start withboosting

Get organic reachbefore boosting

2createan ad

When possible,stay onFacebook.

Facebook punishestext in ads.

Look at allthe previews.

After the ad runs,check for impacton organic posts.

Not too much!

paid:buy visibility to a carefully selected audience

WANTHELP?

Get yourSocial Media

Marketing Playbook athttp://bit.ly/BJUsocialmedia

thank you.