social media marketing in mena - fact & trends (updated)

Social Media Marketing

in Egypt

Cairo, December 20th

Figures & Trends

Fady Ramzy

Interact Egypt country Manager

Lets

Interact

320/12/2010Social Media Marketing in Egypt

This workshop is currently

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at this Very Moment

#followinteract

#SMMC

InteractPlay Innovation

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- Founded in 1995 in Italy

- Subsidiary of Eurel Group with offices in

Italy, Egypt & Luxemburg

- International Presence with running

operations in Italy, Greece, Egypt, Tunisia,

Pakistan, Algeria and Kuwait

- Joint Stock Company in December 2008

Interact Egypt

- Launched in June 2009

- Headquarter for MENA

solutions & services

- R&D for Mobile Solutions

Interact SpA

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Digital Television

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on Mobile on the Web Iptv/digital signage

Digital Signage

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Semantic CMS

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Online

TV

Content

Assets

Existing

CMS/ECM

Mobile Apps

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Social Media

The Web

Evolution

From Web 1.0 to Web 2.0

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Web 3.0 = The web of data

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What is your customer doing online?

Searching

Blogging

Sharing

Online Chatting

Social Networking

Playing games

Social Media Marketing in Egypt

How Do People Really Think!?

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41%Trust search Engine

Result Ads

90%Trust the

recommendation

of people Known

70%Trust consumers

opinions online & also

Brand Websites

Global Advertising- Consumers Trust Real Friends and Virtual Strangers the Most - NielsenWire

Social Media Marketing in Egypt

What’s trending?

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What marketers think in 2011?

Social Media Marketing in Egypt

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Social Media Marketing in Egypt now?

Is it worth it?Numbers talk . . .

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Social Media Marketing in Egypt

More than 17M internet users

General Facts – Egypt 2010

70% declare they have seen online video at least once/week

13% of internet users use Mobile Internet

Facebook

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INTERACT SOCIAL MEDIA SPACE

over 570 million users

70% are outside the United States

over 20 millions Become fans of pages everyday

Average user spends more than 55 minutes on Facebook per day

around 50% of active users log on everyday

http://www.spotonpr.com/is-social-media-important-for-

marketers-in-the-arab-world/23

20/12/2010Social Media Marketing in Egypt

Facebook in the Middle East and North Africa

15 million now 17 million active users across the MENA.

MENA’S TOP FIVE FACEBOOK MARKETS

ACCOUNT FOR 70% OF ALL USERS IN THE REGION

Egypt

22%

Saudi

Arabia

15%

Tunisia

10%Morocco

12%

UAE 11%

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Social Media Marketing in Egypt

Facebook users in Egypt: 3,436,140 few months later.. 4,300,000

…and today 4,567,660…and counting!

Penetration in Egypt: 4.21% a few months later 5.36%..

today 5.76%

Online penetration in Egypt: 25.28% now 27.17%

Facebook Facts in Egypt

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Social Media Marketing in Egypt

50%From 18-24

28%From 25-34

Age Groups

on Facebook

Facebook Facts in Egypt

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Social Media Marketing in Egypt

Who is leading?

Voda fans 500+ K

Coca fans 100+ K

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Social Media Marketing in Egypt

Facebook trends? Apps/games

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Social Media Marketing in Egypt

Facebook trends? Share/Like

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Social Media Marketing in Egypt

Facebook trends? Mobile

You

Tube

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INTERACT SOCIAL MEDIA SPACE

24 hoursHours of videos uploaded every minute

Broadcast Yourself

Data compiled by website–monitoring.com

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INTERACT SOCIAL MEDIA SPACE

15 minutesWhat an average user spends on You Tube daily

Broadcast Yourself

Data compiled by website–monitoring.com

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INTERACT SOCIAL MEDIA SPACE

100’s of millionsOf videos are watched on mobile devices

every month

Broadcast Yourself

Data compiled by website–monitoring.com

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INTERACT SOCIAL MEDIA SPACE

Ranked 3rdmost visited website in Egypt,

after Google and Facebook with

15 millionplaybacks per day

Broadcast Yourself

Alexa & Google

In Egypt

Good morning!

http://www.spotonpr.com/menatwittersurvey/3620/12/2010Social Media Marketing in Egypt

Around 360,000+ Users in Egypt Google

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More than 62% of twitter users

Update their status through mobile (was 37%!)

Mashable

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Social Media Marketing in Egypt

Relationships Matter

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Social Media Marketing in Egypt

Over 80,000,000 Registered User on Linked in –(press.Linkedin)

A new member joins approximately every second

Executives from all Fortune 500 companies

Was around 100,000 Now –110,000 visitors in EgyptLinkedin press & Google

Relationships Matter

Well, how do we

make business

here?

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The Markedu – Interact Story

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Another Interact Story

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Social Media Marketing in Egypt

Doing business over social media is a Paradigm Shift

Don't Sell You do not make money with social media, you make

money with people who know, like and trust you. Delivery quality content

“Look for broken arms”Andy Duncan

Got a lead? KISS……

Keep It Super Simple!

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Interact Egypt

7B Omar Shaaban,

Nasr city, Cairo

http://Egypt.interact.itGrazie!

شكرا

20/12/2010

Fady Ramzy

Fady@interact.mobi

Twitter: @Cyberzizo

Linkedin: Fady Ramzy