social media marketing now and next - logicfriday's at omlogic

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Paritosh Sharma talks on Social Media Strategy creation and Implementation at OMLogic (India's Leading Online Marketing Company) in New Delhiwww.omlogic.comwww.paritoshsharma.comparitosh.sharma@omlogic.com

TRANSCRIPT

Social Media MarketingThe

way

Mar 06, 2009

www.omlogic.com

www.omlogic.com

www.omlogic.com

Agenda

1. Making sense of Social Media2. What’s in it for you?

– Personal Branding

3. What do we do for our clients?– Branding– Visibility– Lead generation

4. Does SMM really deliver business results?

www.omlogic.com

Social

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Media

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Marketing

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Making sense of Social Media

There is a LOT to catch up with

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Making sense of Social MediaIt’s as powerful

Wikipedia says:

Social media are primarily Internet- and mobile-based tools for sharing and discussing information among human beings. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and "building" of shared meaning among communities, as people share their stories and experiences. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM).

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…and I know you did not get anything out of what wiki said…

But I also know

You are desperate to speak out!!

Social Media, is simply a platform where YOU exist!! • it’s your online playground• a place where you can live and live 24/7• you catch up with friends, you blow the enemies• you voice your opinion, you get the latest news• you get connected professionally

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…just a few Social Media Tools

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Social Media in 7 letters

•How you present yourself?!

• How you present your business?!

How do your customer’s PERCIEVE you

www.omlogic.com

I don’t want e-mail… I want ME-mail!

Personal Branding This is what Social Media lets you take to the world!!

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B

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R

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A

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N

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D

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I

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N

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G B R A N D I N G

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We create an Online Brand for the client

Understanding the client’s business, we:

• Create a Brand statement •Create a value proposition online

• Position the value to get the community talking about the client’s business

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Design

•Website

• Blogs

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We create

The RIGHT message

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For our customers to reach out to the RELEVANT market

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It’s

But

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About

www.omlogic.com

BusinessRight?

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“We help you grow your business”

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“We help you grow your business”

We

Deliver

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“We help you grow your business”

business

Results

We

Deliver

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and

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now

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A small

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Test

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If you know what this is!!

You would know what would WORK for the client

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Your client

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Your client

Give the client CLARITY

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Your client

Grow with him – He needs you

Give the client CLARITY

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Big Potential

but

Low Entry BarrierThat’s the business we are in

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You have to have a

Unique

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You have to have a

Selling

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You have to have a

Point

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I N N O V A T I O N

Our USP?

Well, we see the

PURPLE cow

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What Next Viral Marketing

Community Centric Marketing

Online Advertising Campaigns

Transparent Customer Interaction Platforms(Community discussion forums)

www.omlogic.com

Thank you!

Paritosh Sharma

Twitter: twitter.com/paritoshsharma | Linkedin: linkedin.com/in/paritoshsh

Mobile: +91 9999 765 121 | Mail: paritosh.sharma@omlogic.com

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