social media marketing presented by jacob richman techshoret conference, february 26, 2009
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Social Media Marketing
Presented by Jacob Richman
TechShoret Conference, February 26, 2009
© Jacob Richman 2009
Why ? Make New Contacts Build Brand Awareness Promote Expertise Engage and Support Customers Feedback from Customers and Potential
Customers Learn / Gather Information Traffic to your Website
© Jacob Richman 2009
How ? Blogs Anyone can setup a free blog within 10 minutes Over 190 million blogs worldwide - China largest
with 47 Million Write interesting things about your favorite topic or
expertise Useful tips / interesting tidbits Interact with readers (feedback / comments) Make the headline and tags count Give subscription options (RSS, email list)
© Jacob Richman 2009
Automatic ping services / manually ping the blog search engines
Track your visitors (e.g.: Feedburner, Google Analytics)
Track links to your blog (Technorati, Google Blog Search, etc..)
Connect with other bloggers Blog at least once every 10 days
How ? Blogs
© Jacob Richman 2009
How ? Blogs
© Jacob Richman 2009
How ? Blogs
© Jacob Richman 2009
How ? Blogs
© Jacob Richman 2009
How ? Twitter Short 140 character microblog service Promote your activities, blogs, sites, news Read other active / popular Twitters before posting Do not just advertise / spam Do not go overboard (e.g.: I just ate my breakfast now
etc…) Find and follow those that you find interesting / helpful Look for interesting topics / posts via TweetScan,
TwitterLocal, Google Advanced Search (site: twitter.com )
© Jacob Richman 2009
How ? Twitter
© Jacob Richman 2009
Other Sharing Platforms
Online Video Sharing (e.g.: YouTube,
TeacherTube)
Picture Sharing (e.g.: Flickr, Webshots)
Podcasts (mp3s downloads also via iTunes)
© Jacob Richman 2009
Other Sharing Platforms
© Jacob Richman 2009
Other Sharing Platforms
© Jacob Richman 2009
Public Forums Yahoo Groups (online / email) Google Groups (includes Usenet) Specialized Forums Yahoo Answers Wiki
© Jacob Richman 2009
Social Bookmarking Place bookmark links in your blog, websites (AddThis,
Sharethis) Ask friends and customers to bookmark your websites Del.icio.us, Stumble Upon, Digg, etc…. Create good descriptions and appropriate tags Look at other sites and their tags / look at the popular tags Find and look at the site power / super users in your field 1-2 times a month, check the links to your site at the book
marking sites Check your own website or blog statistics for book marking
visitors. See what works and what does not
© Jacob Richman 2009
Social Bookmarking
© Jacob Richman 2009
Social Bookmarking
© Jacob Richman 2009
Social Bookmarking
© Jacob Richman 2009
Social Networks Popular Networks:
MySpace
Orkut
Bebo
Hi5
Ning
Classmates
Friendster
etc…
© Jacob Richman 2009
Social Networks A quarter of all US surfers now regularly visit social
networking sites (Consumer Internet Barometer, May 2008)
Asian markets (not including Japan) are leading in terms of participation
creating more content than any other region
© Jacob Richman 2009
Social Networks Social Network users are posting a variety of
content: 55% uploaded photos
21% installed applications
23% uploaded video
74% message friends
(Universal McCann, March 2008)
© Jacob Richman 2009
Social Networks
© Jacob Richman 2009
Social Networks
© Jacob Richman 2009
© Jacob Richman 2009
Social Networks
© Jacob Richman 2009
© Jacob Richman 2009
© Jacob Richman 2009
Facebook Make Friends (create a relationship – exchange
more information) Post notes, items, videos, etc…. Update your status Use your Wall Add pictures / picture albums to your profile (avoid
crazy pictures) Join groups related to your field / business Post to group Walls and Discussion Boards Add Videos, Pictures to groups
© Jacob Richman 2009
Facebook Try out applications that may be useful to you View the about page of applications including user
members Create your own unique application Invite friends / customers to join other groups, try
applications that are useful, become fans Look at popular company profiles, groups and fan
pages (including products and services) Track visitors to your website / blog from social
networks
© Jacob Richman 2009
Facebook Create a group that does not exist yet and you see
a need Publicize the group Group Administrators can email the whole group
(do not overuse), post events, create additional admins and officers
Create a Fan Page (applications automatically get one)
Keep your fans updated
© Jacob Richman 2009
© Jacob Richman 2009
© Jacob Richman 2009
© Jacob Richman 2009
© Jacob Richman 2009
© Jacob Richman 2009
© Jacob Richman 2009
Additional Resources
www.jr.co.il/hotsites/social-media.htm
© Jacob Richman 2009
Contact Information
www.jr.co.il jrichman@jr.co.il Subject TechShoret
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