social media on a shoe string budget and with a small team

Motherwell F.C. & Social Media

Alan BurrowsWednesday 30th January 2013

Hampden Park

Our ‘Social Media’ Strategy / Targetsin 2013:•Ensure a consistent look and feel to promote updated corporate identity.

•To have 10,000+ followers on primary arms - Twitter & Facebook.

•Meet minimum content targets and interaction rate on primary via “Communications Plan”.

•To increase presence and usage of secondary - Google + Foursquare & AudioBoo.

•To better formulate, collect & analyze statistical trends and enhance reporting system.

•To have more than 75% buy-in from first-team players and management participation.

•To have 100% sign-off on Social Media standards and usage policy from all full-time staff.

•To host at least one staff training session per quarter for both football & non-football staff.

Motherwell FC Media Department

Alan BurrowsPress & Media Manager

Ross ClarksonPerformance Analyst

Alastair ReillyCreative Design

Additional SupportVolunteers

The role of the Media Department

EXTERNAL PRESS / MEDIA & PR RELATIONS

IN-HOUSE MFC CLUB MEDIA OUTLET

DESIGN AND PUBLICATION SUPPORT

PERFORMANCE ANALYSIS FROM FIRST-TEAM to ACADEMY

MATCHDAY MEDIA OPERATIONS

The role of Social Media on Matchdays

motherwellfc.co.uk

Twitter Facebook Foursquare AudioBoo flickr Google + MFC TV

Player participation and interaction

14 First Team players (67%)

12 U20s players (100%)

3 Directors incl CEO (50%)

Staff Standards & Usage PolicyGives staff a clear guideline:

Focused on:

-Background to ‘Social Media’ and recent trends-Responsibility-Topic matter guidelines-Company assets-Inaccurate or defamatory content-Off limits material-Reporting structure

Questions?

Help me out here, I am trying to stretch this out to 12.15pm