social media overload for association execs

6 Proven Ways to Avoid Social Media Overload for

Association Executives!

I Feel Your Pain

• Member Recruitment

• Member Engagement

• Member Retention

Agenda

• 6 Digital Marketing Best Practices to:

• Recruit more members

• Get better engagement

• Lower attrition

#1 Fish Where the Fish Are

Quick Activity

• Sheet of paper

• Facebook, LinkedIn, Twitter, Google+, Instagram, eMail, Video, Pinterest

• Frequent vs. Never Frequent Never

#2: Fix your site!

6 Association Website Pitfalls• Color Pollution (too cluttered)

• No promotion of social media channels

• Critical info not above the fold

• Not Mobile Responsive

• Clear path for members and non-members

• No Opt-in box

What’s wrong with this picture?

ABCE• Failure = When a prospect visits

your Website and leaves without giving you their information.

Make your site mobile responsive.

#3 Create Value Between the Meetings

• Facebook Private Group • LinkedIn Private Group

Strategy #4:

Increase retention by

building rapport

Activity • Please write down the names of three of your VIP Members

• Now write down each of their birthdays

• What distinctions do you know about these clients? Awards? Achievements, etc

• What are their hobbies? Favorite sports teams?

• What or who are they passionate about?

• Do you connect with them on a weekly basis? Multiple times a week?

Meet Mary Stevenson • Her Birthday is May 11th

• She just celebrated her 10th year of being smoke free

• She’s a huge Alabama Crimson Tide fan

• The Bible is her favorite book

• She just became a Grandma for the 1st time

• Mary and I interact with each other on a weekly basis

• She’s also one of my largest clients and has booked me as a speaker multiple times.

• Highly under-utilized

• Deeper relationship with your clients

• Recognize Birthdays

• Celebrate Milestones

• Support during tough times

• Stay top-of-mind with prospects

Personal pages: Connect w/ Customers

#5 Stay ‘Top of Mind’ with members and

prospective members

Create Compelling Content

• FAQs

• Member Guest Articles

• Video

• Add Value

#1: Recruit More Members

Exercise: One takeaway from

today • Yellow - One thing I

learned...

• Green - The first thing I’m going to do…

• Red - Once I do _____, I’m taking a well deserved day off.

Thank you! • www.ebootcamp.com• corey@ebootcamp.com • 855-eboot-now• Questions!