social media platform roles

#BizBuzz

Utilizing & Understanding The “Big 3”(Facebook, LinkedIn, Twitter)

Social Media Platforms• Where do you start?

What’s Your Purpose?

• Is it to…– …Build Community?– …Increase Sales?– …Create Company/Product Awareness?– …Broaden Customer Service?

What’s Your Audience?

• B2B Linked In / Twitter• B2C Facebook / Twitter• Everyone Blog

Linked In

• Create a Company Profile• Sign Company Employees Up w/ Profiles• Join Groups Related to Your Industry– Social Media Marketers (ex.)– Community Managers (ex.)

– Alliance Created: Relocation & Social Media

Facebook

• A place for Community• Ask questions via status message = call to

action• Post Links Related to Industry Topics• Combine Facebook Ads with Contests

Twitter• Conversation• …Conversation• … … CONVERSATION

• “When Should You Jump in? When there’s business value in the conversation.” – Trust Agents

• Tools: Tweetdeck, Hootsuite, Echofon• RT’s & @’s in your feed• Search hashtags (#) for keywords, INTERACT

Tips

• Don’t Try to Please Everyone• Quicker Isn’t Always Better• Patience.• Your Product Has to Meet a Need• Start with a strategy before jumping in

Questions?

@RelocationAlly / @JPedde

www.slideshare.net/relocationally