social media platforms - free content collide.o.scope · 2014. 12. 31. · ipad. according to the...

Social Media PlatformsPeople Purpose And Profile

Where is your tribe?

What is your• Purpose?• Plan?• Platform?

Business or Pleasure?

What is your profile?• Consultant• Entrepreneur• Artist• Hobbyist• Curious

What is your tribe’s profile?

What content are they craving?

My impression of wordpressThis WordPress.com site is the bee’s knees

http://impressionsofwordpress.wordpress.com

According to Findthebest.com, WordPress users are:Male-52%

Female-48%13-17 years: 1%

18-34 years: 40%35+ years: 58%

Black: 9%Hispanic: 4%White: 76%

No college: 36%College: 49%

http://social-networking.findthebest.com

This shows the majority of bloggers are old for a social media site. The highest users in a social media site are usually between the range of

18-34 years.

Content that.....1. reminds us life is short.2. reminds us dreams come true.3. gives us faith to believe in bigger things.4. reminds us we matter.5. reminds us of the forgotten “basics.”6. has an unexpected twist.7. tells us a story.8. takes us along a journey.9. inspires us to take action.10. makes us laugh or smile.11. makes us cry (that’s of joy or sadness).12. reveals a secret.13. surprises us.14. encourages us never to give up.15. reminds us that we are one-of-a-kind and encourages

us to live that way.16. reminds us that there’s more.17. confirms our assumptions.18. challenges our assumptions.19. educates while entertaining us.20. Content were David defeats Goliath.21. gives us a fresh point of view even about common

things.

Off Line

THE FASTEST GROWING DEMOGRAPHIC ON TWITTER IS THE 55–64 YEAR AGE BRACKET.This demographic has grown 79% since 2012.The 45–54 year age bracket is the fastest growing demographic on both Facebook and Google+.For Facebook, this group has jumped 46%.For Google+, 56%.

“Not only does this age group have 47x the net worth of households headed by those 35 and older (according to Ad-Age), but they are now the fastest growing users of social media. These days, they don’t just have an email account, but they are searching on Google, browsing Facebook FB 0% newsfeeds, and watching YouTube—sometimes from their iPad. According to the Pew Research Center’s Internet & American Life Project, “the 74-plus demographic is the fast-est growing demographic among social networks.” There are currently 39 million people aged 65 and older using Face-book, Twitter, and Skype, making them the fastest growing age demographic on these sites. 1”

1. “The Overlooked: Social Media Marketing For Senior Citizens ,” Forbes, accessed 5/20/2013 , 2012, http://www.forbes.com/sites/sap/2013/05/20/the-overlooked-social-media-marketing-for-se-nior-citizens/ .

My TribeSocial Media Platform: Lego Blocks