social media policy for small businesses

Wendy Bryant-Beswick,

VP of Marketing/Sales

Social Media Policy

Where Your Customers Are

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• 3.3 billion users• 5.3 billion searches per year• 4 billion views per day• 1 million businesses

Social Media for Small Business

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Level the playing field against bigger competitors

• Create connections & build relationships

• Improve search engine rankings• Become a thought leader• Manage your brand reputation• Grow faster & smarter than your

competition

Define Risks

• Damage to brand reputation• Confidential information• Legal, regulatory• Identity theft

Set a Social Media Policy

• Incorporate employee guidelines & existing conduct policy

• Define confidential, proprietary information• Designate specific SMA(s)• Define social media platforms• Define content types• Establish behavior guidelines• Defamatory language• Social Media Monitoring

Establish Processes

Publishing Process

Engagement Process

& Procedure

Negative & Positive

CommentsResponse

TimeApproval

Paths

Social Media Resources

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Social Media.Org http://www.socialmedia.org/disclosure/Twitter Success Stories

https://business.twitter.success-stories/company-size

LinkedIn Learning Centerlearn.linkedin.com/small-business/episode-1/

HootSuitehttp://hootsuite.com/

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Wendy Bryant-BeswickVP of Marketing & Business Development

Email: wendy.bryant-beswick@mygenfcu.orgTwitter: @wenbryant

www.linkedin.com/in/wendybryant/

Contact Details