social media policy - pima county,...

SocialMediaPolicyThispolicyisdesignedtoprotectindividualsandPimaAnimalCareCenter,toensurethatanyreferencestoPACCarefactuallycorrectanddonotbreachconfidentialityrequirements,andtoensurethatallPACCvolunteersandstaffaretreatedwithrespect.Failuretofollowthispolicywillresultindisciplinaryaction,uptoandincluding,dismissalfromemploymentorthevolunteercorps.

• “Socialmedia”isdefinedaswebsitesandapplicationsthatenableuserstocreateandsharecontentortoparticipateinsocialnetworking,including,butnotlimitedto:Facebook,Twitter,LinkedIn,Pinterest,Instagram,SnapChatandYikYak.ThePimaCountyCommunicationsOfficeisresponsiblefordeterminingwhetherawebsiteorapplicationqualifiesassocialmedia.

• AllPACCstaffandvolunteersmustadheretotheproceduresandguidelinesofCountyAdministrativeProcedure3-31.

• UnlessgivenpermissionbytheDirectorofCommunityEngagement,PACCstaffandvolunteersmaynotspeakfororcollectimagesonbehalfofPACCortorepresentthattheydoinanysettingincludingsocialmediasites.

• PACCstaffandvolunteersmaynotshareinformationthathasnotbeenpubliclyreleasedthroughtheofficialPACCFacebookpage,PimaCountyWebsite,VolgisticsorFosterandRescueemails.Onceinformationhasbeensharedofficially,staffandvolunteersareencouragedtosharethatinformation.

• ArespectfultoneisimportantwhenreferringtopastorcurrentPACCstaff,volunteers,customersandpartners.Derogatoryorthreateningspeech,namecalling,etc.willnotbetolerated.

• Anycommunicationbetweenemployeesand/orvolunteersthatwouldbeconsideredinappropriateinaworkplace(i.e.,sexualharassment,intimidation,bullying,etc.)isalsoprohibitedforonlinecommunication.

• Socialnetworkingcontactwithyouthvolunteersisstrictlyforbidden.• Duringacrisissituation,updateswillbeprovidedthroughPimaCounty’s

officialcommunicationchannels,includingPACCofficialsocialmedia.SharingisencouragedafterofficialannouncementismadeonPimaCountyorPACCofficialFBpage.

• PACCreservestherighttoremoveinappropriatepostingsonitsofficialsocialmediaplatformsinconformancewithCounty(AP3-31).

• PACCdoesnotmonitornon-countysocialmediasites.WhencontentinthesesiteswouldotherwiseviolatethestandardsonCountysocialmediaandthis

contentisbroughttotheattentionofPACCleadership,wereservetherighttotakeappropriatefollow-upactionuptoandincludingtheterminationofvolunteeroremploymentstatus.

• QuestionsregardingsocialmediamaybedirectedtothePACCDirectorforCommunityEngagement,JustinGallick.

FundraisingandsocialmediaWegreatlyappreciatewhenyousharePACC’sonlinerequestsfordonationswithyourfriendsandfamilyonyourpersonalsocialnetworkingsites.WeaskthatyoupleasealwaysaskyoursocialmediacontactstomaketheirgiftsdirectlytothePACCorFriendsofPACC.

IfyouwouldliketoorganizeanonlinefundraisertoraisemoneyorsupplydonationstohelpPACCpets,thankyousomuch!Beforelaunchingyourcampaign,weaskthatyoupleasedothefollowing:

• Sendaone-paragraphdescriptionofyourfundraisingideatoourDevelopmentOfficeatkaren.hollish@pima.gov.ThiswillallowPACCstafftobeabletoansweranyquestionsfromthepublicthatmightariseasaresultofyourfundraiser.

• Includeanoteatthetopofyourfundraisingpagetothiseffect:“ThisisaprivatefundraiserbeingorganizedbyX,whoisavolunteeratPimaAnimalCareCenter.ThisisnotanofficialfundraiserforPimaAnimalCareCenter.”

• PresentPACCinthebestpossiblelightandrefrainfromusinglanguagesuchas“deathrow”or“pound”or“kill.”Whileweknowthislanguagecanbeaneffectivefundraisingtoolforfundraisersthatarespecifictoaparticularpet,wefeelitalsoservestodriveawayinvestmentintheshelterandmakespotentialadoptersfearfulofvisitingourcampus.

Bysigningbelow,IindicatethatIunderstandandacceptthePimaAnimalCareCentersocialmediapolicy,includingproperprocessinregardtofundraisingandsocialmedia:

Signature:______________________________________________________

Date:____________________________________________________________