social media, pr & marketing ninja
Post on 18-Oct-2014
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Douglas G. BrightSocial Media, PR & Marketing
Ninja
The Goals Coordinate with E-Commerce, Marketing, Promotions, IT, Sales, HR and
Sponsorship departments to determine a strategy how to integrate social media into their objectives and mediums (print, television, web, radio, direct mail, etc).
Connect to the desired audience and strategically engage them using various platforms/mediums.
Utilize social media to humanize the brand while increasing visibility, profitability, customer service, and brand loyalty.
Drive more repeat and new online traffic for e-Commerce and physical locations
Solicit and strategically leverage customer feedback (user-generated content) for client engagement and new client acquisition.
Use social media outlets for additional Public Relations vehicles to improve geographically specific local advertising in addition to national efforts.
Identifying and engage industry evangelists and influential online communities
Provide insight and guidance into real-time consumer response to promotions, campaigns, and new products
How To Achieve Your Goals Have The Right Strategy Get The Right Tools Have The Right Measurements Hire The Right Guy I can carry your company to the next level.
Keys to Social Media for Brands & Businesses
Measurement : Finding true ROI
Internal Ownership: SEO, SEM, PR, Marketing, Product, E-commerce
Compliance with FTC Regulations & Working w/ Legal Dept.: Disclosure of Identity, Personal/Unofficial Blogging and Outreach, Blogger Relations, Compensation and Incentives, Agency & Contractor Disclosure, Creative Flexibility. http://www.socialmedia.org/disclosure/
Social Media Policy for Employees
Transparency : Dealing with customer service issues, negative feedback, bad reviews
Tools – What tools to use to monitor and measure activity, as well as
organize and maximize resources and visibility.
Control –Maintain brand integrity, selectively joining and facilitating the conversation online
Integrating Social Media into overall marketing strategy
Potential Tools
Radian 6 Compendium Blogware ExactTarget Cotweet Seesmic HARO PitchEngine Webtrends Hubspot LinkedIn Right On Interactive
Tweetdeck Delicious Tagometer Vocus Bit.ly Omniture Facebook Myspace Twitter Foursquare HootSuite Many More…..
Douglas BrightMarketing & Social Media
Enthusiast
My Competencies & Knowledge Base:
Social Media platforms Web 2.0 Search Engine Marketing (SEM) Search Engine Optimization
(SEO) Software As A Service (SaaS) User Trends & Demographics Email Marketing Marketing, Marketing Strategy Branding Promotions Retail Industry Graphic Design HTML coding Digital signage Mobile/SMS Technology Trade Show Marketing Public Speaking
E-Commerce Sales Blogging Integrating Social Media into
traditional media Identifying industry evangelists
and engaging influential online communities
Vendor Relationships/Affiliate Marketing
Web Analytics and Measuring Campaign Effectiveness
Laws and Regulations surrounding web based advertising/marketing
Experiential Marketing Event planning/execution Event Sponsorship Proximity Marketing
Sample of Events I’ve Planned, Promoted, Managed & Executed
Online Groups & Associations Emarketing Association Network Innovative Marketing, PR, Sales Word of Mouth & B
uzz Innovators Social Media Today Sports & PR Pros Social Media Marketing Marketing Search Experiential & Non-Traditional Marketing Sports Industry Network Young Sports Professional Network And more…
Industries I’ve worked In:
RetailOld Navy, Abercrombie & Fitch
Service/HospitalityChampps, Bravo, Cheesecake Factory, O’ Charley’s
PR/Marketing/Promotions/BrandingUS Concepts, Carpe Dream, Inc., GMR Marketing, The Franchize, LLC.
Sales, Advertising, Interactive Digital/Mobile MarketingAngie’s List, Neoti
Wine & SpiritsDiageo, National Wine & Spirits, Soiree
SportsPacers Sports & Entertainment, Indiana Fever
My Portfolio: LinkedIN Facebook Twitter Yelp The Other Mayor of Indianapolis Personal Project – The New Radar
Businesses/Brands I’ve Worked With (Secured sponsorship, sold advertising, event partnerships, media coverage, represented as brand
ambassador)
Websites, Blogs, Industry Evangelists, Influential Online Communities I follow: Hubspot Social Media Today Mashable Social Media Ning.com Wired.com AdAge SocialNet Daily Seth Godin
Google Bing Marketing Sherpa Douglas Karr Jay Baer Chris Baggott Wired Huffington Post Deepak Chopra
Webinars/Whitepapers:I regularly attend 2-3 webinars/week and read whitepapers to continue my education on new trends/developments in the social media/marketing industry.
"Dispelling the Myth of the Repeat Visitor." “8 Hot Social Media Marketing Tips You Need to Know.” “How can marketers use social media sites such as
LinkedIn and Facebook to market their companies?” “Ten Innovative Ways to Use Twitter for Business.” “17 Key Differences Between Social Media and Traditional
Marketing.” “The 8 Major Differences Between Traditional and Internet
Consumers.” “What is Blogging’s Role in Search Engine Optimization
& the Social Networking Phenomenon?” More…
My Assignment
Give me a project with a measurable goal and timeline and when I
successfully complete it, then please give me the opportunity to interview for
this position.
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