social media presentation
Post on 10-May-2015
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Social Media Technology
Miranda BassageChristelle Bataille
Lisa FriedTaylor Tremblay
Can you guess?Every ___ seconds,
someone new joins LinkedIn.
The fastest growing demographic on
Twitter is the ____ year age bracket.
__% of marketers use social media for business
YouTube reaches more U.S. adults in the ___ year age
bracket than any cable network
More than __% of Facebook users log into their account
every day.
Positives/Negatives of SM
How can retailers use social media in a way that will benefit their business?
How can retailers use social media in a way that will negatively affect their business?
Facebook Insights
IKEA’s Facebook Showroom
Mello Yello Rebrand
Tips for Facebook
• Use FB Insights to determine what is/isn’t working.
• Post frequently, but don’t be annoying.• Have a dialogue.• Make your content “shareable.”• Stay on topic.• Try out sponsored stories.
YouTube
Tipp-Ex: Hunter & Bear’s 2012 Birthday Party
Don’t End the Party
Tips for YouTube
• Start with great content.• Don’t expect to go viral.• Leverage other social media platforms through
YouTube.• Review YouTube Insights.• Enter tags carefully, use low competition
words.
Promoted Tweets
Luvs #LullabyLift
Twitter FailsBack in 2011 during the
protests in Egypt, Kenneth Cole decided to make light of the situation by posting this
insensitive tweet.
During the Aurora shooting, Celeb Boutique tweeted this because they saw “Aurora”
trending. While it was a genuine mistake, it does not
take much effort to check why a hashtag is trending.
Tips for Twitter
• Create your own voice.• Post “shareable” content.• #Don’t #go #overboard #with #the #hashtags.• Engage your audience.• Drive users to your website or store.
Promoted Photos
Tiffany’s Love in Pictures
Tips for Instagram
• Balance fun images with images from your business.
• Follow your followers back.• Utilize photo contests with a specified
hashtag.• Don’t forget about the video feature – but
don’t go overboard!
Buick’s Dashboard to Design Contest
Tips for Pinterest
• Add a “pin it” button to your website photos.• Focus on quality not quantity.• Remember that content is searchable – use
keywords or hashtags.• Only post high quality photos.• Know when your target is pinning.
Callaway’s Hit the Links
Tips for LinkedIn
• Keep it professional.• Make connections. • Post job openings.• Join relevant groups.• Post information such as products/services.
Top Things You Need To Know
1. Social media is social.2. All social media is not the same.3. Pick your channels.4. Vary your posts.5. Don’t be afraid to let go.6. Double and triple check before posting!
Brainstorming ProjectAssume that you’re working as a social media marketer for one of these brands. Who’s your target market and how are you going to reach them? Which social media channels will you use and what will you post to foster engagement?
• Urban Outfitters• Nordstrom• Banana Republic• Walmart
Works Cited
• https://www.youtube.com/watch?v=0TYy_3786bo• https://www.youtube.com/watch?v=0TYy_3786bo• https://www.youtube.com/watch?v=haTHa_M9pJY • http://www.buzzfeed.com/ariellecalderon/19-companies-that-made-huge-social-media-fails • http://nitrogr.am/blog/most-innovative-instagram-contests-2013/• http://mashable.com/2013/03/28/buick-pinterest-car-concept/ • http://www.adweek.com/news/technology/pinterest-readies-its-big-ad-business-roll-out-156
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• http://mashable.com/2013/10/14/creative-marketing-linkedin/• http://blog.bufferapp.com/10-surprising-social-media-statistics-that-will-make-you-rethink-yo
ur-strategy
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