social media report - household cleaning products october-november 2016
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Household Cleaning Productson Social Media
Oct 1st – Nov 30th 2016
Cleaning Products: Social Media Report
This report looks at how
Household Cleaning Productsperformed on social media between
Oct 1st – Nov 30th 2016
Cross Channel Report
Oct 01, 2016 - Nov 30, 2016
Table of Contents
Performance Snapshot
Share of Voice Snapshot
Audience Size
Audience Growth
Engagement
Volume of Posts
Likes
Comments
Customer Service
Most Engaging Content
Brands Analyzed in this report include: Babyganics, Mrs.Meyer's Clean Day, Seventh Generation, The Honest Company
Oct 01, 2016 - Nov 30, 2016
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Oct 01, 2016 - Nov 30, 2016
Performance Snapshot
Network
Highest Audience
SizeThe Honest Company The Honest Company The Honest Company
Highest
GrowthMrs.Meyer's Clean Day Mrs.Meyer's Clean Day Babyganics
Highest
EngagementSeventh Generation Seventh Generation Mrs.Meyer's Clean Day
Oct 01, 2016 - Nov 30, 2016
Share Of Voice Snapshot
Network
Most Number of
PostsThe Honest Company The Honest Company The Honest Company
Most Number of
LikesThe Honest Company Seventh Generation The Honest Company
Most Number of
CommentsThe Honest Company Seventh Generation The Honest Company
0.00M 0.50M 1.00M 1.50M 2.00M 2.50M
Babyganics
Mrs.Meyer's Clean Day
Seventh Generation
The Honest Company
Instagram Twitter Facebook
Audience Size
Oct 01, 2016 - Nov 30, 2016
Audience Growth
Oct 01, 2016 - Nov 30, 2016
0 0.05 0.1 0.15 0.2 0.25
Babyganics
Mrs.Meyer's Clean Day
Seventh Generation
The Honest Company
Instagram Twitter Facebook
Engagement
Oct 01, 2016 - Nov 30, 2016
0 1000 2000 3000 4000 5000 6000 7000
Babyganics
Mrs.Meyer's Clean Day
Seventh Generation
The Honest Company
Instagram Twitter Facebook
Number Of Posts/Tweets
Oct 01, 2016 - Nov 30, 2016
0 50 100 150 200 250 300 350 400
Babyganics
Mrs.Meyer's Clean Day
Seventh Generation
The Honest Company
Instagram Twitter Facebook
Total Likes
Oct 01, 2016 - Nov 30, 2016
0 50000 100000 150000 200000 250000 300000 350000 400000 450000 500000
Babyganics
Mrs.Meyer's Clean Day
Seventh Generation
The Honest Company
Twitter Facebook
Total Comments
Oct 01, 2016 - Nov 30, 2016
0 2000 4000 6000 8000 10000 12000
Babyganics
Mrs.Meyer's Clean Day
Seventh Generation
The Honest Company
LinkedIn Instagram Twitter Facebook
Customer Service –Reply Time (in minutes)
Oct 01, 2016 - Nov 30, 2016
0 500 1000 1500 2000 2500 3000 3500
Babyganics
Mrs.Meyer's Clean Day
Seventh Generation
The Honest Company
Twitter Facebook
Customer Service –Response Rate
Oct 01, 2016 - Nov 30, 2016
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Babyganics
Mrs.Meyer's Clean Day
Seventh Generation
The Honest Company
Twitter Facebook
Most Engaging Facebook PostsThe Honest Company
21-NOV-16, MON 8:10PM
#Honestly
ENGMT. LIKES COMMENTS SHARES
94,092 7,822 318 8,468
The Honest Company
04-NOV-16, FRI 8:00PM
Haven't you heard, staying in is the new
going out????
Seventh Generation
24-OCT-16, MON 5:37PM
Reuse our toilet paper rolls to create easy,
spooky Halloween characters!
ENGMT. LIKES COMMENTS SHARES
58,323 6,318 265 5,068
ENGMT. LIKES COMMENTS SHARES
45,294 7,849 547 3,471
@MayaRudolph & our partners in DC to
fight for companies to #comeclean
about ingredient disclosure...
21-Oct-16, Fri 05:09PM
ENGMT. FAV. REPLIES RETWEETS
1,000 2,866 77 1,350
Most Engaging Tweets
#RETWEET to enter enter for a chance to
win a pair of our exclusive
#LoveToday stuffed animals! | R..
We are prepared to work harder than ever
to ensure that the issues that matter
are moved forward, n..
19-Oct-16, Wed 08:00PM
ENGMT. FAV. REPLIES RETWEETS
994 235 69 450
11-Nov-16, Fri 05:22PM
ENGMT. FAV. REPLIES RETWEETS
761 233 21 87
Seventh Generation The Honest Company Seventh Generation
This one goes out to all the superheroes. �
09-Oct-16, Sun 09:01PM
ENGMT. LIKES COMMENTS FILTER
581 10,527 165 Normal
Most Engaging Instagram Posts
Chapter 1: Where Did I Leave My Coffee?
21-Nov-16, Mon 08:02PM
ENGMT. LIKES COMMENTS FILTER
578 9,905 323 Normal
15-Nov-16, Tue 12:01PM
ENGMT. LIKES COMMENTS FILTER
578 9,305 440 Normal
The Honest Company The Honest Company The Honest Company
#Honestly
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Engagement is the measure of audience responses to a brand's content and activity on
a social network. To calculate the engagement score, we weigh audience interactions on
brand content such as Likes, Comments, Shares, based on their importance. We then
divide their weighted sum by our estimate of the number of brand fans who actively
receive and view such content.
Appendix – Unmetric’s Engagement Score
(Likes × 1 + Comments × 5 + Shares × 10) × 10000
(Community size) 0.8
Twitter: (Favorite x 1, Reply x 5, Retweet x 10)Instagram: (Likes x 1, Comments x 5)
Facebook:
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