social media report - retail brands (australia) july-august 2016
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Top Retail Brands on Social MediaJuly 1st – Aug 31st , 2016
Retail Brands: Social Media Report
This Report looks at how
Retail Brands (AU)performed on Social Media between
July 1st – Aug 31st, 2016
Comparison of
“Retail Brands (AU)"Facebook Pages
Jul 01, 2016 - Aug 31, 2016
BONDS had the largest fan base of 904,674 while H&M(AU) showed the highest fan growth of 17.88%.
-5.0%
0.0%
5.0%
10.0%
15.0%
20.0%
0K 100K 200K 300K 400K 500K 600K 700K 800K 900K 1,000K
Gro
wth
%
Number of Fans
H&M(AU) Havaianas(AU) Camilla Cotton On
Billabong Womens Australia AFENDS Forever New Quiksilver Australia
Zimmermann BONDS
Fans
H&M(AU) had the highest PTAT of 4.36% as a percentage of its average number of Fans during this time period.
0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
3.0%
3.5%
4.0%
4.5%
5.0%
0K 100K 200K 300K 400K 500K 600K 700K 800K 900K 1,000K
Pe
op
le t
alk
ing a
bo
ut
(as %
of
Fa
ns)
Average Number of Fans
H&M(AU) Havaianas(AU) Cotton On Camilla Billabong Womens Australia AFENDS Forever New Quiksilver Australia Zimmermann BONDS
Conversations
BONDS published the greatest number of posts (111). H&M(AU) had the highest average engagement with a score of 440.
0 20 40 60 80 100 120
0 50 100 150 200 250 300 350 400 450 500
H&M(AU)
Havaianas(AU)
Camilla
Cotton On
AFENDS
Forever New
Zimmermann
BONDS
Number of Posts
Engagement Score
Engagement Score Number of Posts
Engagement - Posts
Zimmermann received the most number of Likes (55,022). H&M(AU) got the most number of Comments (8,322) and Shares
(2,005).
0K 10K 20K 30K 40K 50K 60K
H&M(AU)
Havaianas(AU)
Cotton On
Camilla
AFENDS
Billabong Womens Australia
Forever New
Quiksilver Australia
BONDS
Zimmermann
Likes Comments Shares
Engagement Breakdown
Most Engaging Brand PostsH&M(AU)
03-AUG-16, WED 5:53PM
Do you want $20 off your $60 purchase?
Simply like our Facebook page and present
your smartphone at ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 8,764 1,996 393 Positive
H&M(AU)
17-AUG-16, WED 8:06PM
Broadway Sydney, we have arrived!
The doors are officially open to our
Broadway Sydney store! Come ..
H&M(AU)
20-JUL-16, WED 11:50PM
Hey Uni & TAFE Students! Don’t miss out
on receiving 15% off your next purchase!
Deal ends this Sund ..
ENGMT. LIKES COMMENTS SHARES
982 5,512 685 62
ENGMT. LIKES COMMENTS SHARES SENTIMENT
972 1,098 1,133 82 Positive
Most Engaging Brand PostsH&M(AU)
07-AUG-16, SUN 4:00PM
Don’t miss out! If you would like to get $20
off your $60 purchase all you have to do is
like our Fa ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
946 3,194 450 108 Positive
H&M(AU)
06-AUG-16, SAT 6:00PM
Champion gymnast Chelsea Werner has
overcome many of the the challenges
Down Syndrome brings and has ..
BONDS
08-AUG-16, MON 3:09AM
Calling all Bonds babes & bros! We're on
the hunt for Christmas casuals to join our
Bonds store team ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
942 2,700 297 210 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
940 424 2,566 311 Positive
BONDS's Facebook Page saw the highest number of Fan posts (183).
0 20 40 60 80 100 120 140 160 180 200
H&M(AU)
Havaianas(AU)
Cotton On
AFENDS
Forever New
BONDS
Number of Fan Posts
Fan Posts
Forever New received the highest percentage of Positive Sentiment (43.00%).
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
H&M(AU)
Havaianas(AU)
Cotton On
AFENDS
Forever New
BONDS
Negative Neutral Positive
Sentiment Analysis
BONDS responded to the highest percentage of Fan posts (53.01%).
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
0 200 400 600 800 1000 1200 1400 1600
% o
f F
an
Po
sts
Bra
nd
Re
sp
on
de
d t
o
Average Response Time (minutes)
H&M(AU) Havaianas(AU) Cotton On AFENDS Forever New BONDS
Brand Responses
BONDS published the most with 111 posts.
0%
13%
14%
1%
12%
0%23%
3%
16%
18%
Quiksilver Australia Zimmermann Camilla Havaianas(AU) Cotton On Billabong Womens Australia BONDS Forever New AFENDS H&M(AU)
Share Of Voice – Volume of Posts
Zimmermann received the largest volume of Likes (55,022).
0%
38%
15%
0%1%
0%
8%1%
4%
33%
Quiksilver Australia Zimmermann Camilla Havaianas(AU) Cotton On Billabong Womens Australia BONDS Forever New AFENDS H&M(AU)
Share Of Voice – Likes
H&M(AU) received the largest volume of Comments (8,322).
0%
10%
7%0%
0%
0%
37%
2%0%
44%
Quiksilver Australia Zimmermann Camilla Havaianas(AU) Cotton On Billabong Womens Australia BONDS Forever New AFENDS H&M(AU)
Share Of Voice – Comments
H&M(AU) received the largest volume of Shares (2,005).
0%
18%
16%
0%1%
0%
28%
2%
1%
34%
Quiksilver Australia Zimmermann Camilla Havaianas(AU) Cotton On Billabong Womens Australia BONDS Forever New AFENDS H&M(AU)
Share Of Voice – Shares
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Analysis of
H&MFacebook Page
Jul 01, 2016 - Aug 31, 2016
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY
301,770 45,771 17.88% Australia
H&M
Engagement Score Total Fan Posts
440 182
Total Posts Brand Response Rate
85 46.15%
Total Likes Avg. Reply Time
47,795 1 day, 8 mins
Total Comments General Sentiment
8,322 Neutral
Total Shares
2,005
BRAND POSTS FAN POSTS
Brand Overview
230K
240K
250K
260K
270K
280K
290K
300K
310K
1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-Aug 12-Aug 19-Aug 26-Aug
Fan Growth
Total Fans
301,770
New Fans
45,771
Engagement
0
250
500
750
1,000
1,250
1-Jul 5-Jul 9-Jul 13-Jul 17-Jul 21-Jul 25-Jul 29-Jul 2-Aug 6-Aug 10-Aug 14-Aug 18-Aug 22-Aug 26-Aug 30-Aug
H&M had an average engagement score of 440 and a highest of 1000.
Community Analysis
H&M fans are largely from Australia followed by United States.
Distribution of Fans
0K 50K 100K 150K 200K 250K 300K 350K
Australia
United States
United Kingdom
Germany
Taiwan
France
Malaysia
Italy
Thailand
Argentina
0
1
1
2
2
3
3
4
1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-Aug 12-Aug 19-Aug 26-Aug
Brand Posts
Top keywords used Frequency
store 24
H&M Home 24
HMSport 12
collection 11
Conditions 10
38%
62%
Brand Participation Brand Non Participation
71%
0%
29%
Posititve Negative Neutral
Brand Posts - Engagement
H&M responded to 32 conversations generated by the 85 Posts
they published.
H&M receives more positive than negative vibes from comments
on their Posts.
Brand Responses Sentiment of Brand Posts
Most Engaging Brand Posts
03-AUG-16, WED 5:53PM
Do you want $20 off your $60 purchase?
Simply like our Facebook page and present
your smartphone at ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 8,764 1,996 393 Positive
17-AUG-16, WED 8:06PM
Broadway Sydney, we have arrived!
The doors are officially open to our Broadway
Sydney store! Come ..
20-JUL-16, WED 11:50PM
Hey Uni & TAFE Students! Don’t miss out
on receiving 15% off your next purchase!
Deal ends this Sund ..
ENGMT. LIKES COMMENTS SHARES
982 5,512 685 62
ENGMT. LIKES COMMENTS SHARES SENTIMENT
972 1,098 1,133 82 Positive
NO IMAGE NO IMAGE NO IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
0 10 20 30 40 50 60
0 100 200 300 400 500 600
Photos
Videos
Links
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20
0 200 400 600 800 1,000
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Top Keywords Used Frequency
H&M 83
shopping 24
clothing 21
trolley 19
opening 18
User Posts
0
1
2
3
4
5
6
7
8
9
1-J
ul
3-J
ul
5-J
ul
7-J
ul
9-J
ul
11
-Ju
l
13
-Ju
l
15
-Ju
l
17
-Ju
l
19
-Ju
l
21
-Ju
l
23
-Ju
l
25
-Ju
l
27
-Ju
l
29
-Ju
l
31
-Ju
l
2-A
ug
4-A
ug
6-A
ug
8-A
ug
10
-Au
g
12
-Au
g
14
-Au
g
16
-Au
g
18
-Au
g
20
-Au
g
22
-Au
g
24
-Au
g
26
-Au
g
28
-Au
g
30
-Au
g
Positive Neutral Negative
H&M responded to 84 conversations generated by the 182 Posts
fans published.
H&M appears to participate more when Fan conversations have
greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
46%
54%
Brand Participation Brand Non Participation
34%
14%
52%
Posititve Negative Neutral
Analysis of
BONDSFacebook Page
Jul 01, 2016 - Aug 31, 2016
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY
904,674 3,491 .39% Australia
BONDS
Engagement Score Total Fan Posts
92 182
Total Posts Brand Response Rate
111 53.30%
Total Likes Avg. Reply Time
11,352 18 hrs, 20 mins
Total Comments General Sentiment
6,941 Neutral
Total Shares
1,636
BRAND POSTS FAN POSTS
Brand Overview
899K
900K
901K
902K
903K
904K
905K
1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-Aug 12-Aug 19-Aug 26-Aug
Fan Growth
Total Fans
904,674
New Fans
3,491
Engagement
0
250
500
750
1,000
1-Jul 5-Jul 9-Jul 13-Jul 17-Jul 21-Jul 25-Jul 29-Jul 2-Aug 6-Aug 10-Aug 14-Aug 18-Aug 22-Aug 26-Aug 30-Aug
BONDS had an average engagement score of 92 and a highest of 756.
Community Analysis
BONDS fans are largely from Australia followed by New Zealand.
Distribution of Fans
0K 100K 200K 300K 400K 500K 600K 700K 800K 900K
Australia
New Zealand
United States
United Kingdom
India
Pakistan
Canada
Philippines
Indonesia
0
1
1
2
2
3
3
4
4
5
1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-Aug 12-Aug 19-Aug 26-Aug
Brand Posts
Top keywords used Frequency
Shop 44
Bonds Sport 24
prints 15
Bonds 14
new Bonds 14
7%
93%
Brand Participation Brand Non Participation
68%
4%
28%
Posititve Negative Neutral
Brand Posts - Engagement
BONDS responded to 8 conversations generated by the 111 Posts
they published.
BONDS receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts
Most Engaging Brand Posts
08-AUG-16, MON 3:09AM
Calling all Bonds babes & bros! We're on the
hunt for Christmas casuals to join our Bonds
store team ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
940 424 2,566 311 Positive
26-AUG-16, FRI 3:10AM
Donut kill my vibe.
#Bondspiration
15-AUG-16, MON 4:15AM
Overload on cuteness with 40% off ALL
kids and baby. Hurry, four days only! Shop
now: www.bonds.com. ..
ENGMT. LIKES COMMENTS SHARES
877 2,480 994 473
ENGMT. LIKES COMMENTS SHARES
691 348 1,177 60
NO IMAGE NO IMAGE NO IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
0 20 40 60 80 100 120
0 50 100 150 200 250
Videos
Photos
Plain Text
Links
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20 25 30
0 50 100 150 200 250 300
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Top Keywords Used Frequency
BONDS 51
time 23
Thanks 21
zippy 17
size 16
User Posts
0
2
4
6
8
10
12
1-J
ul
3-J
ul
5-J
ul
7-J
ul
9-J
ul
11
-Ju
l
13
-Ju
l
15
-Ju
l
17
-Ju
l
19
-Ju
l
21
-Ju
l
23
-Ju
l
25
-Ju
l
27
-Ju
l
29
-Ju
l
31
-Ju
l
2-A
ug
4-A
ug
6-A
ug
8-A
ug
10
-Au
g
12
-Au
g
14
-Au
g
16
-Au
g
18
-Au
g
20
-Au
g
22
-Au
g
24
-Au
g
26
-Au
g
28
-Au
g
30
-Au
g
Positive Neutral Negative
BONDS responded to 97 conversations generated by the 183
Posts fans published.
BONDS appears to participate more when Fan conversations have
greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
53%
47%
Brand Participation Brand Non Participation
36%
11%
53%
Posititve Negative Neutral
Analysis of
ZimmermannFacebook Page
Jul 01, 2016 - Aug 31, 2016
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY
296,430 6,081 2.09% Australia
Zimmermann
Engagement Score Total Comments
411 1,875
Total Posts Total Shares
60 1,063
Total Likes
55,022
BRAND POSTS
Brand Overview
287K
288K
289K
290K
291K
292K
293K
294K
295K
296K
297K
1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-Aug 12-Aug 19-Aug 26-Aug
Fan Growth
Total Fans
296,430
New Fans
6,081
Engagement
0
250
500
750
1,000
1-Jul 5-Jul 9-Jul 13-Jul 17-Jul 21-Jul 25-Jul 29-Jul 2-Aug 6-Aug 10-Aug 14-Aug 18-Aug 22-Aug 26-Aug 30-Aug
Zimmermann had an average engagement score of 411 and a highest of 863.
Community Analysis
Zimmermann fans are largely from Australia followed by Vietnam.
Distribution of Fans
0K 20K 40K 60K 80K 100K 120K 140K
Australia
Vietnam
India
Indonesia
United States
Thailand
New Zealand
Malaysia
Philippines
0
1
1
2
2
3
3
4
1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-Aug 12-Aug 19-Aug 26-Aug
Brand Posts
Top keywords used Frequency
Shop 39
Wear collection 25
Mirror Mirror 24
Fall 16 Ready 23
16 collection 14
3%
97%
Brand Participation Brand Non Participation
88%
0% 12%
Posititve Negative Neutral
Brand Posts - Engagement
Zimmermann responded to 2 conversations generated by the 60
Posts they published.
Zimmermann receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts
Most Engaging Brand Posts
01-AUG-16, MON 7:30AM
Island Smile:
Pandora Sykes wears the Eden Embroidered Tie Dress while holidaying in Mykonos.
Sho ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
863 3,111 275 21 Positive
15-AUG-16, MON 12:50AM
Spotted:
Alessandra Ambrosio wears our Caravan Flutter
Bodice and Caravan Flutter Short from Resort ..
21-JUL-16, THU 10:00PM
Wonderful in White:
We’re chasing the sun this weekend in an all-white ensemble. We’ve styled our Z ..
ENGMT. LIKES COMMENTS SHARES
728 2,841 34 8
ENGMT. LIKES COMMENTS SHARES SENTIMENT
713 1,856 192 13 Positive
NO IMAGE NO IMAGE NO IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
0 10 20 30 40 50 60
0 100 200 300 400 500
Photos
Links
Videos
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15
0 100 200 300 400 500 600
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
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