social media & sales success (asi show)

Are you looking for this?

REALLY?

My 3 Key Discussion points on Social Media

• Accessibility – the ultimate Rolodex• Social Media tightens relationships

– Not starts them!– You can not replace physical socializing

• Tracking ROI or ROR

Accessibility!Be where your customers are!

Remember the Cliché:

Success comes from being in the right place at the right time.

Do you know where your customers are today?

The Ultimate Rolodex?

SOURCE: http://mashable.com/2011/11/18/facebook-stats/

Physical Socializing can not be replaced!

Social Media only brings the relationship to a DEEPER level.TIP – TAG!

Physical Socializing can not be replaced!

Social Media only brings the relationship to a DEEPER level.TIP – TAG!

Example TRASA Golf Outing – people love pics!

TRACKING ROIROI or ROR?

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(< people even speak

in fling)

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What if your job was to roll a boulder up a hill? Only to watch it roll back down again & again &

again….Ask King Sisyphus, he was condemned to do this for eternity.

Maybe not….

Would you lose your job?

What would happen if you woke up one morning & decided not to push the rock?

Perhaps, but…

2010THE ROCK: Outsourcing & Price Shopping THE WAY I ROLLED: Created a Personal

Brand in order to change the focus, increase customer loyalty & sales.

2011THE ROCK: Budget & Travel Cuts THE WAY I ROLLED: Used LinkedIn,

Facebook & Twitter to leverage my Personal Brand & Network.

500+ Connections

350+ Friends

450+ Followers

10,000+ Visitors

2012THE ROCK: New ways to diversify business models in order to stay relevant in the marketplace.

THE WAY I WILL ROLL: Launch Skinit into the Advertising Specialty Industry.

Kathleen Milbier_contact

• Email: kathleen.milbier@skinit.com• LinkedIn: www.linkedin.com/kathleenmilbier

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Social Media MarketingThe Ryonet Way

The Ryonet Approach

• Why Social Media Marketing? – It’s where people are.– # 1 #2 #3

•We’re not rock stars but we used to be.•How that has influenced our marketing?

•Positive industry attention•Make connections and have fun doing it.

Making Connections

• The Boring Stuff – Rules & Algorithms1. It’s BORING and I don’t want to bore you.

2. Creativity and Innovation trump most rules.

The Basic Rules of Facebook

1. Interact! – Be social on the social network2. Don’t be annoying3. Post when people are on4. Video Post > Photo Post > Text Post

Example #1 – Cyber Monday

Cyber Monday 2010 on YouTube

The Result? Embraced our culture and got CNBC to do a national story on our company. New Record for views in one day on YouTube.

Example #2 – April FoolsApril Fools Press Release and YouTube

The Result?

RyoVis Invisible Ink features•Easy to use•Fast Curing•Available in 16 colors•Revolutionize the industry•Super trendy

1. People called in to order the ink.

2. People joined in on the joke and shared the video.

3. New record for views in one day.

Example #3 – Facebook SharesPromos to get people to share our

Page

The Result?

Our most recent promo generated 329 likes in less than a week.

Example #4 – We Are BrandingWe are screen printers on YouTube

The Result? Printers across the country shared the video. Expanded the Ryonet brand in a different way.

Bottom Line? Creativity goes a long way toward making the connections you need in your Social Media Marketing plan and it doesn’t have to cost anything.

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5:30-7:30pm Tonight!Opa Taverna