social media · social media we will cover the following: • the latest social media trends •...

SocialMedia

Presenter:BillBlum,President

Thispresentationcanbefoundat:

http://www.alpinebiz.com/presentations

SOCIALMEDIAWEWILLCOVERTHEFOLLOWING:

• Thelatestsocialmediatrends• Whothesocialmedialeadersare- andwhy• Howbusinessesandprofessionalscanusesocialmediato

theiradvantage• Howyoucanusesocialmediaforacompetitiveedge• Howyoushouldbeusingitforthesafetyofyourclients

Everythingshouldbelinkedbacktoyourwebsite

YourWebsite!

Questions• Doyouhaveanyaccounts?• LinkedIn,Facebook,Twitter,others?• Howoftendoyouusethem?• Once/month,/week,/day,more?• Doesyourcompanyhaveanactivepresence?• Areyouresponsibleforit?

Isitafad?

Didyouknow

https://www.youtube.com/watch?v=jottDMuLesU

History• BulletinBoardSystems(BBS’s)• Compuserve• AOL• Classmates.com• SixDegrees• Friendster• MySpace• LinkedIn• Facebook

Howmanyaretherenow?

https://en.wikipedia.org/wiki/List_of_social_networking_websites

http://www.nature.com/news/online-collaboration-scientists-and-the-social-network-1.15711

Facts•– ThefastestgrowinggroupofnewTwitterusersareagedbetween55and64yearsold.

•– 45%ofusersfeel“worriedoruncomfortable”whenemailandFacebookareinaccessible.

•– The+1buttonishitatleast5billiontimesperday.

•– 189millionofFacebook’susersare‘mobileonly’,thankstosmartphones.

•– 80%ofallPinterestpinsareactuallyrepins.

Credit:http://wersm.com/17-very-surprising-social-media-facts/#ixzz3llnhIFl7

MobileSocialMediaFacts

• InIndiamobiledevicesaccountfor72%ofallwebsitetraffic

• Thereare1.65billionactivemobilesocialaccountsglobally

• 561millionactivemobilesocialaccountsarelocatedinEastAsia

OK- Let’sfocusThe4majorcategories

SocialNetworksText

PhotosVideos

Socialnetworks

FacebookFacts

• Therearenearly1.4billionFacebookusers• 47%ofallInternetusersareonFacebook• 4.5billionlikesaregenerateddaily• Nearly75%ofFacebook’srevenuecomesfrommobile

advertising• DirectuploadsofuservideostoFacebooknowexceed

YouTube

• LinkedIndominatestheprofessionalsocialnetworksegment.Itisoneoftheoldesthavingstartedin2002.Almostthegrandfatherofsocialnetworks.

• LinkedInhas347millionregisteredmembers• Totalrevenueattheendof2014was$643million(agrowth

rateof44%overthepreviousperiod)• Thereareover39millionstudentsandrecentcollegegraduates

onLinkedIn

• Costoverhalfabilliontodesignanddevelop

• 363millionusers

• The+1buttonishit5billiontimesperday

• https://plus.google.com/s/real%20estate%20management

TextTwitter

Tumblr(ownedbyYahoo)

RedditOwnedbyCondeNast- newsandinfo- manyspecialinterestgroups

Whatsapp – (ownedbyFacebook)mobilemessaging

TwitterFacts

• Twitterhas304millionactiveusers

• 88%ofTwitterusersareonmobile

• 500milliontweetsperday

Photos

(OwnedbyFacebook)

(ownedbyYahoo)

• ThisnetworkisownedbyFacebook.Theysawthatsocialandmobilewasapowerfulintersectionofsynergies.Theywereright!

• Instagramhas300millionusers• 70millionphotosandvideosaresentdaily• 53%ofInternetusersaged18-29useInstagram

• Pinteresthasmadethepinboard avirtualactivity.• Femalecentric• Veryvisual.• 80%ofInternetusersonPinterestarefemale• 70millionusersareonPinterest• 88%purchaseaproducttheypinned

• Sharephotosandvideoswithyourfollowers• Contentdisappearsafteritisviewed• Waysaroundthat• Vastmajorityofusersareunder25

• OwnedbyYahoo• Freevideoandphotosharingsite• Organizevideosandphotos

Videos

(ownedbyGoogle)

(ownedbyTwitter)6secondvideos

Whattodo• B2B– lessimportant• Focusontheonesthatmatchyouandyourbusiness• Monitortheplatformsyourcustomersareusing• Hugeopportunitytoaddresscustomercomplaints• Givethemacommunicationchannel• http://www.pagemodo.com/marketing-tips

Whattodo

Geton

Internetmarketingfirmshttp://fourandhalf.com/

Hootsuite makesiteasiertopostwww.hootsuite.com

Everythingshouldlinkbacktoyourwebsite

YourWebsite!

PropertyManagerwebsite

http://www.appfolio.com/blog/2012/05/deciding-on-a-social-media-strategy/

SocialmediaguidesforPropertymanagers

http://blog.apartmentlist.com/pmc-social-guide/

http://www.buildium.com/growing-your-property-management-business-through-social-

media/

EMERGENCYMANAGEMENT

• DoyouuseSkyline,Yardi,Appfolio,Buildium,Propertyware?

• Doyouusetheintegratedcontactmanagementforemergencymanagement?

• Isiton-premiseorweb-based?

EMERGENCYMANAGEMENT• http://www.scientificamerican.com/article/how-social-media-is-changing-

disaster-response/

• TheFederalEmergencyManagementAgency(FEMA)wroteinits2013NationalPreparednessreportlastweekthatduringandimmediatelyfollowingHurricaneSandy,“userssentmorethan20millionSandy-relatedTwitterposts,or“tweets,”despitethelossofcellphoneserviceduringthepeakofthestorm.”NewJersey’slargestutilitycompany,PSE&G,saidatthesubcommitteehearingthatduringSandytheystaffeduptheirTwitterfeedsandusedthemtosendwordaboutthedailylocationsoftheirgianttentsandgenerators.“Atonepointduringthestorm,wesentsomanytweetstoalertcustomers,weexceededthe[number]oftweetsallowedperday,”PSE&G’SJorgeCardenas,vicepresidentofassetmanagementandcentralizedservices,toldthesubcommittee.

EMERGENCYMANAGEMENT

FEMAoffersfreetraining

https://training.fema.gov/is/courseoverview.aspx?code=is-42

EMERGENCYMANAGEMENT

DisasterResponse

http://blog.hootsuite.com/social-media-disaster-response/

EMERGENCYMANAGEMENT

TheCDC

http://emergency.cdc.gov/socialmedia/

EMERGENCYMANAGEMENT

HomelandSecurity

https://homeland.house.gov/bill/hr-623-social-media-working-group-act

EMERGENCYMANAGEMENT

HomelandSecurity

https://homeland.house.gov/hearing/subcommittee-hearing-emergency-mgmt-20-how-socialmedia-new-tech-are-transforming

EMERGENCYMANAGEMENT

• Thechallengeofinaccurateinformation

• https://www.google.com/?gws_rd=ssl#q=social+media+in+disasters+and+emergencies

QUESTIONSSocialMedia

BillBlumbblum@alpinebiz.comwww.alpinebiz.com

908.400.9331