social media storytelling

Social Media Storytelling

Lauren Cucinotta

Thursday, October 10, 13

Why listen to me?

I’ve been a storyteller for: TED, Doyle & Doyle, Vivre, Pie in

the Park+ MYSELF.

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Why stories?

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“Stories make presentations better. Stories make ideas stick. Stories help us persuade. Savvy leaders tell stories to inspire us, motivate us. (That's why so many politicians tell stories in their speeches.) They realize that "what you say" is often moot compared to "how you say it." “ - Shane Snow, Contently

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Why are YOU here?

What platforms do you use?

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Storytelling is...

A tool to get your message across.

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The magic is in -- What can a story do?

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Make it more easily understood. Spread it faster.

For an IDEA

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Zamaaan

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The Real Tumors of New Jersey

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Define your online identity. Get you a job. Show your

creativity.

For YOU

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Ayasakai

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Tim McDonald

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Launch a product. Get attention. Get new customers.

Start conversations.

For a BRAND

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GAP

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Great Storytellers

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Of a Kind

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TED

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Kickstarter

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Red Bull

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Vice

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What makes for good storytelling?

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Presents your message in a clear and creative way that excites and inspires

your audience, and drives them to engage with your content.

Has an authentic voice that connects

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Why is it important? Attention span =17 seconds

Tons of information on the web, and beyond

Makes a message easy to understand

Makes a message relatable and engaging

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If you don’t make your message clear, no one will listen.

In conclusion...

Stories are a hook that capture attention, and imagination.

Be authenticThursday, October 10, 13

How can social media help you tell a story?

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They are the interactive platforms you can play with to

help SPREAD your message and share your story.

The trick is using the right platform for the right message.

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FacebookTwitter/Vine

Instagram

Tumblr/BlogYouTube/Vimeo

Linkedin

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Text

QuotesPhotos

VideoGifs

Graphics

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Keep in mind...

Be really good at the platforms you choose = publish often and

engage.

You don’t need to be everywhere, choose wisely.

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Working Session

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What is your message?

Take 5 minutes to decide on a message, and write 1 - 3

sentences on what that is.

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What’s the story?

What will CONNECT with people? Brainstorm a story that

conveys your message.

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How to tell using social media?

Choose 1 or 2 platforms that you like.

How can you tell your story on that platform? What can you create?

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l.cucinotta@gmail.com

Twitter: @LCucinotta

Keep in Touch

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