social media strategies summit - conference hashtag main intro … · 2016-11-04 · 6:00am wake up...

Main Intro Slide with TITLE + Conference Hashtag

#podcast4edu

Attention =

#SMSSummit

Chris AlexanderHost of University Social Pro Podcast

alexandermaniauniversitysocialpro.com

Chris BarrowsHost of Why I Social Podcast and Five Favorites Podcast

cbarrowswhyisocial.com

#SMSSummit

UNIVERSITY SOCIAL PROHosted by Chris Alexander

universitysocialpro.com

WHY I SOCIALHosted by Chris Barrows

whyisocial.com

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PodcastingMyths

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1. Equipment $$$2. Tech barrier3. Commitment4. No one listens5. Uncut lectures

Podcasting Myths

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Why Podcasting?

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6:00AM Wake up

6:30AM Gym

7:30AM Ready for work

8:00AM Begin commute

9:15AM Arrive in office

11:00AM Meeting

12:30PM Lunch

Recent Grad Steve’s Day2:00PM Meeting

5:30PM Commute home

6:30PM Arrive home

7:00PM Start laundry

7:15PM Cooking dinner

8:15PM Eating dinner

9:00PM Chill

10:30PM Sleep

#SMSSummit

6:00AM Wake up

6:30AM Gym

7:30AM Ready for work

8:00AM Begin commute

9:15AM Arrive in office

11:00AM Meeting

12:30PM Lunch

Recent Grad Steve’s Day2:00PM Meeting

5:30PM Commute home

6:30PM Arrive home

7:00PM Start laundry

7:15PM Cooking dinner

8:15PM Eating dinner

9:00PM Chill

10:30PM Sleep

#SMSSummit

Have you heard of

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"Podcasting has been bubbling just below the mainstream for some time. It's a

low-reach, high-engagement medium that's been waiting for something to burst through.

Now the buzz is all about 'Serial'. It's following the same pattern; all of a sudden,

everyone is interested in podcasts”

Larry RosinPresident of Edison Research

“”

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A few things about Serial

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Podcast Listenership + Growth#SMSSummit

Libsyn Download Requests (2012): 10k

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Libsyn Download Requests (2012): 10k

Fast-forward to 2015

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Libsyn Download Requests (2012): 10k

Libsyn Download Requests (2015): 30k

Fast-forward to 2015

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64%

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64% The percentage of podcasts being

listened to on a phone or tablet.

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5

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5 The average number of podcasts a weekly listener hears every week.

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A podcast doesn’t need to be “big” to reach a large audience.

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Data by Zoomph

Who is Investing* in Podcasts?

*Time, attention and/or money

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Ebay Slack Hubspot Adidas

Buffer Angie’s List GE Basecamp

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“Follow the attention”

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Marc Maron interviews Obama in June, 2015

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Podcasting + Higher Ed?

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A Chance To Be Different

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It Fits The “Higher Ed

Budget”

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It Serves A Variety of

Core Purposes

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Thought Leadership

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Cultivates Community

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Provides News and Shares Important Content

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Podcasting Formats

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InterviewStructured, Repeatable Formula, Less Improv

Think: Interviewing Alumni or Campus Leadership

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ConversationalFreestyle, Room for Improv, Host Steers Conversation

Think: Moderating discussion among faculty, Talking

with student groups

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StorytellingAudio version of a film, More effort in scripting, editing

Think: Immersive case studies highlight faculty or

student projects

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InformationalQ&A Style, Call for help, Straight up news

Think: Campus updates, AMA call-in forum, Live Q&A

with Faculty

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What is your PURPOSE?Gap analysis

Define your goal

Benchmark up

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The How(to Podcast)

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How much will it cost? Download our Podcast in Higher

Education Guide at:

www.bit.ly/podcast4edu

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Quality

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Consistency

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Meaningful

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Chris AlexanderHost of University Social Pro Podcast

alexandermaniauniversitysocialpro.com

Chris BarrowsHost of Why I Social Podcast and Five Favorites Podcast

cbarrowswhyisocial.com

#SMSSummit