social media strategies to propel your brand to the stars
Post on 20-Mar-2017
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SOCIAL MEDIA STRATEGIES TO PROPEL YOUR BRAND TO
THE STARSCheryl D. Snapp Conner, Founder and CEO, SnappConner PR, contributor to Forbes.com, Huffington Post and Wall
Street Journal
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Communication Is Power: What’s Your Brand?
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Be Proactive!95% of Reputation Management happens after a crisis has already occurred.
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Manage Your ReviewsDon’t leave them to chance
(think Glassdoor)
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Complete Your Social Media AccountsThink: What would the top 20 search results on your name tell the world about you?
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Issue a Press ReleaseOnce a month is ideal.
Think: Digital Footprints. SEO Gold.
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Phase 2: Become a Category Thought Leader
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10cyndica
Brand Marketing vs. Account Marketing
You don’t engage with a Coca-Cola Salesperson when you buy a coke. Most companies rely on salespeople to sell their products and services. Despite this, many companies build brand-marketing strategies (like Coca-Cola’s) around an account-based sales strategy.
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Account-Based Marketing
Expert content has 88% greater impact than brand content.
80% of decision makers prefer to get company information in a series of articles versus an advertisement.92% of business decision makers want to engage with a thought leader.
7-10 pieces of helpful content to make a sale.
Aberdeen reported that companies that put their primary focus on content marketing increased their conversion rates by more than 5x.
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With gas cheap, more car shoppers shun hybrids, plug-ins – USA Today
Meet Richie Norton: He Built His Entire Company On
Social Media
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• Visible in 70 nationalities
• A bestselling author
• Covered by CNN, Forbes, Bloomberg, Huffington Post, Entrepreneur, Inc.
• Has yet to engage a PR agency or pitch himself to a single reporter
Thought Leadership’s New Rules
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• Then: blog first, elsewhere second
• Now: it’s reversed• Go to where your audience is
The Holy Grail: Winning over followers who are willing to subscribe.
Now YOUR material travels to THEM, because they want to receive it.
Syndicate Your Social Media AccountsA new development: IFTTT “If This, Then That”
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Give Away Your Knowledge Freely
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“As a small business owner you must be the driving force, the expert in your field and you have to be willing to let everyone in the world know it.”
Tell Your Story
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Because everyone is their own best reporter and publisher.
You can express your message better than anyone else.
What Are The Elements Of Your Story That Would
Help Others?
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Full Page ArticleUtah Business
JournalMarch 2016
You Can Do Multimedia (easier than you think!)
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Authenticity is Key
Every piece of content is genuinely and legitimately what it portrays itself to be.
Never manipulate.
Tell the truth. www.bulldogreporter.com
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Where Should You Publish?
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• Your Newsletter• LinkedIn – 400M subscribers• YouTube• Medium• beBee• Guest posts• Your blog
Should you post the same piece multiple places? Yes, but carefully….
Engage With Your Audience; Don’t Preach.
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How Do You Show Up In Your Business?
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What NOT To Do:
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• Link Stuffing• Choose headlines for your readers, not
for Search EnginesDO This: “Plumber, Swimwear, Dating Site: How PR Evolved These Founders' Careers”
NOT This: “9 Online Reputation Management Services Entrepreneurs Can Achieve By Themselves”
How NOT to Tell Your Story
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• So what’s the cost for you to hook a fella up? I need you to recommend me to [Forbes/HuffingtonPost/Inc/Entrepreneur].
• I need the credibility of that masthead next to my name.
• This is my voice, my persona; people need to know my story.
• (And entrepreneurs need to hear your story, why?) Because they should be inspired by what I’ve done.
• I need that marketing megaphone!
Phase 3: Using Social Media to Convert Coverage to Leads
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Market Carefully To Your List
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• Bi-Weekly newsletter – like the Snappington Post
• Podcast
• Weekly articles on LinkedIn and to your database
• If you email market, do it with finesse
Offer Program Alternatives That Are An Invitation, Not A Hard Sell
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Make Your Value Proposition Clear.
Make It Natural And Easy For People To Reach Out To You.
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What Will You Do With Your Power?
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Next Steps: ✔ Follow Cheryl Conner on Forbes✔ Subscribe to Snappington Post ✔ Enroll in ContentUniversity.com
@CherylSnappSnappConner PR
www.snappconner.com801 994 9625
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