social media strategy and business models

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Social mediaBusiness models and strategies

differentfrom other media

Social media are

The internet is NOT a

medium

The Internet has mediated us all

Cogito ergo sum has becomeI blog/Tweet/Facebook/Youtube/flickr therefore I am

What is the consequence?

Deportalization

Companywebsite

Wikipedia

Facebook

Twitter

User reviews

Blogs

Pricecomparison

Mobile apps

Company

5 things to remember

and

5 business models

S.C.O.R.E

Be socialS.C.O.R.E

Be Social: All business is about social relations

Social media simply amplifies your voice

Be co-creativeS.C.O.R.E

In your marketing

In your product development

Be openS.C.O.R.E

Be rewardingS.C.O.R.E

Be Rewarding: Money, honour, a batch...

Be evaluatedS.C.O.R.E

Be evaluated

#petersvarretalk

5 business models

The media model

Give it away for free and make money advertising

The freemium model

Give a lot (but not everything) away for free

The app model

The app model 1: App-vertising

The app model 2: Money making apps

The app model 3: Selling apps

The golf club model

Business is social!

The intranet model

Optimize the knowledge of your company

Social media strategy

Product development How can you improve your existing products by adding social features?

Product developmentHow can you improve your existing products by adding social features?

•Build community around your product•Add sharing functionalities (share how you use the product)•Add digital by-products (if your own product is not digital as a start)•Make your product free (if this is possible)•Make parts of your product free•Add rating systems•Add tagging systems•Add commenting/discussion around your product•Deportalize your product (or by-product)•Crowdsource the development of your product

Marketing How can you make your (potential) customers talk about your product?

Product marketingHow can you make your (potential) customers talk about your product?

•Give them a reason to talk or act•Market to your existing customers•Deportalize your communication•Create digital by-products which are social and support the use of your product or your brand.•Give away the product or parts of the product for free•Create community around your product•Give people access to improve your product•Give people access to rate your product•Give people access to talk about your product•Give people access to talk to each other about your product (tips & tricks, improvements, better uses, etc.)•Make it possible for customers to tell other customers when they are using your product•Give access to all information about the product and how it is produced (and add sharing functionality)•Reward participation around your product

Company positioning How can your company become part of the conversation about the company and its

products?

Company positioningHow can your company become part of the conversation about the company and its products?

•Become mediated in everything you do•Share valuable information – become an information hub•Aggregate valuable information – become an information hub•Be open – don’t hide anything•Be honest•Listen to the conversation and participate in spaces where people talk about your: •Company•Products•Subjects related to your products

•Invite people inside the company•Show off your employees•Encourage employees to participate in social media•Create a social media charter for your employees if necessary•Make people part of your product/business/brand development

Internal communicationsHow can you leverage social

technologies to make your employees engage in conversation?

Internal communicationsHow can you leverage social technologies to make your employees engage in conversation?

•Make it possible for employees to stage themselves on the social platforms•Break down barriers between the external and internal so that employees can use their existing social profiles within the organization and vice versa•Make it possible for the employees to show many facets of themself (work, sports, culture, fun, etc)•Reward the use of social platforms•Elevate employees who are good at using the social platforms•Make it fun/interesting/relevant to use the social platforms•Eradicate the rigid barrier between business and social•Make participation on social platforms a necessity for a career within the company•Create a connection between the social media realm and real events and happenings in the company•How to do it:

•Use existing social media technologies like Facebook or Twitter•Use easy modifiable tools such as Wordpress•Use specific social media tools made for internal use Yammer, 23video etc.•Build your own social media solutions from the bottom up

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