social media success

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Social Media Success

Presented by:

Jasmine Batra & Anup Batra

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Lets understand

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SOCIAL + MARKETINGMEDIA +

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Are you a Social Butterfly?

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Social Media Selection

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Cohesive Messages

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Broader Strategy

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Success in SMM

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Competitions

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Competitions- your trump card

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The learnings

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Community

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Q & A

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Engaging People on Facebook

Educate + Entertain + Entice

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Educate

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Entertain

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Engaging Brands

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Asking questions to engage

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Sharing & Humour

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Inviting your contacts

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Measuring Returns

• Using coupons to track offer uptake

• Using unique landing pages and forms

• Goal Conversions in Google Analytics

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Tools & Measurement

• Traffic sources

• Fans and Followers

• Blog comments to date

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Measuring Returns

• Using coupons to track offer uptake

• Using unique landing pages and forms

• Goal Conversions in Google Analytics

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Facebook Ads with Targeted Messages

Turning 21….need help organizing a party

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Facebook Business page

2254 fans in 3 months

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Actionables

• Designing a Facebook company page that reflects

your brand

• Devise Content strategy for Social media channels.

• Integrate online advertising to build your fans/

followers31

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Twitter

• Twitter ID/ Username

• Bio

• Background

• Twitter Search

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Connecting on Twitter

• You can have multiple twitter accounts

• Start Connecting (Similar Interests/ Industry

Leaders)

• Twitter Search (Find people you would like to

network with (prospects, customers, potential

partners, prospective employees)

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How to find people on Twitter

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Promoted Tweets/ Accounts

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Use tools

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Highest Relevance

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I am new to this

The accountAbout sectionBe descriptive

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The latest

·      Promoted pins·      Article pins to ‘read later’

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• Combine offline with online and vice-versa.

• Be Authentic and HONEST• Be seen as ‘Trusted advisor’ in

your space.• Exercise your connections.• Think Long term and have fun.

Your mantra for success

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