social media tactics for business by janette toral
Post on 17-May-2015
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Social Media Tac,cs for Business
Jane4e Toral h4p://www.searchprofileindex.com
h4p://www.e-‐commercephilippines.com
Why do we need to do it?
Scenario #1 Personality or Company in crisis
-‐ Only acts when a company or personality is already being a4acked
online.
Scenario #2 Social media value is ques,oned
-‐ Company tries out a campaign and expects long term results.
Scenario #3 Focused too much on the fancy stuff
-‐ Company executes all-‐out campaign and abandons site (including domain)
aSer.
Tac,cs
#1 RESEARCH
h4p://www.google.com/insights/search
Find out compe,,on through search engine.
Figure out what makes them rank and visitor-‐friendly.
Check out weakness.
#2 Structure / Op,mize
• About the site • Company index • Categories
– Cat1 • Photo • Descrip,on • Company info
• Keyword: category, company name
• Sidebar – Facebook page – Twi4er – Slideshare – Archives – Ads – About author – News
h4p://www.halalcer,fiedfood.com launched August 10.
#3 CAMPAIGN
Where?
• FREE – Twi4er – Facebook – Blog
• Paid – Blogs – Google Adsense
Tap bloggers to promote what you do.
#4 MEASURE
Monitor your ranking. (results as of August 11)
#5 Calibrate!
• Control search engine results • What people say about you
• Learn how to read trends • Know what your compe,,on is up to
There is no excuse why you don’t know.
What’s next?
Automate tracking & buzz monitoring Streamline tac,cal steps.
Thank you!
h4p://www.e-‐commercephilippines.com h4p://www.searchprofileindex.com
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