social media the blurring and blending of disciplines national spotlight

Social Social MediaMedia

The blurring and blending of disciplines

National Spotlight

Edelman Trust Report, January 2007

•“A person like me” is the most trusted spokesperson – 51%

•22% trust CEOs

•36% trust an average employee

Social Media

• 57 million blogs

• Number of podcasts exceed the number of radio stations worldwide

• Wikipedia has1.4 million entries = 10X Encyclopedia Britannica

Edelman Report, 2007

What This Means

• Top down communication is drastically reduced

• Consumers have more power & credibility

• Consumers can start, lead or derail the conversation

Dell’s Laptop Battery Recall

Blogs Broke the News

Amateurs Make Ads

NYT Magazine – Feb 4, 2007

•Finish our Film

• Blow Sh*t Up

Caution

Social Media Rules

• Companies must operate with transparency and integrity

• Embrace and engage customers and critics

Engaging Customers and Critics

Social Media News Release

Social Media – Blending of Disciplines

• Blogs• Podcasts• Online Video• Social media

news releases• Creating new

brand venues

• Public Relations

• Advertising

• Online Services

• Brand Management

Social Social MediaMedia

The blurring and blending of disciplines

National Spotlight