social media: think outside the farm
Post on 17-Jul-2015
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SOCIAL MEDIA 101 THINK OUTSIDE THE FARM
THURSDAY, JANUARY 22, 2015
ABOUT US
Allegra Demerjian – The Abbi Agency allegra@theabbiagency.com
@allegradem
Kaitlin Godbey – TravelNevada kgodbey@travelnevada.com
@kaitgodbey
SOCIAL MEDIA ISN’T SCARY!
SOCIAL MEDIA IS NOT A FAD
FACEBOOK STATS
Average 21 minutes spent on
Facebook per user per day
30 million small business pages are updated at least monthly
43% of consumers are more likely to buy a new product if they
learn about it on Facebook
70% of marketers have successfully gained new customers via
1.35 billion monthly active
users
HOW TO NAVIGATE YOUR FACEBOOK PAGE
LIKE AN EXPERT
How to find your page
How to find your page
You can find your page here, too
Navigation bar
Navigation bar
Get the word out
Navigation bar
Get the word out
Facebook help center & help community
Navigation bar
Get the word out
Facebook help center & help community
Cover photo & profile picture
Navigation bar
Get the word out
Facebook help center & help community
Cover photo & profile picture
Change your cover photo here
Navigation bar
Get the word out
Facebook help center & help community
Cover photo & profile picture
Change your cover photo here Weekly snapshot
of page stats & notifications
Navigation bar
Get the word out
Facebook help center & help community
Cover photo & profile picture
Change your cover photo here Weekly snapshot
of page stats & notifications
Star reviews, total page likes &
check-ins
Navigation bar
Get the word out
Facebook help center & help community
Cover photo & profile picture
Change your cover photo here Weekly snapshot
of page stats & notifications
Star reviews, total page likes &
check-ins
Your friends that like the page
Navigation bar
Get the word out
Facebook help center & help community
Cover photo & profile picture
Change your cover photo here Weekly snapshot
of page stats & notifications
Star reviews, total page likes &
check-ins
Your friends that like the page
About section & website
Navigation bar
Get the word out
Facebook help center & help community
Cover photo & profile picture
Change your cover photo here Weekly snapshot
of page stats & notifications
Star reviews, total page likes &
check-ins
Your friends that like the page
About section & website
Craft your post here
Navigation bar
Get the word out
Facebook help center & help community
Cover photo & profile picture
Change your cover photo here Weekly snapshot
of page stats & notifications
Star reviews, total page likes &
check-ins
Your friends that like the page
About section & website
Craft your post here
Navigate your page through the years
Navigation bar
Get the word out
Facebook help center & help community
Cover photo & profile picture
Change your cover photo here Weekly snapshot
of page stats & notifications
Star reviews, total page likes &
check-ins
Your friends that like the page
About section & website
Craft your post here
Navigate your page through the years
How to view scheduled posts
Navigation bar
Get the word out
Facebook help center & help community
Cover photo & profile picture
Change your cover photo here Weekly snapshot
of page stats & notifications
Star reviews, total page likes &
check-ins
Your friends that like the page
About section & website
Craft your post here
Navigate your page through the years
How to view scheduled posts
Page timeline
THE ANATOMY OF A FACEBOOK POST
This is your post.
This is your post.
Tagged Facebook pages.
This is your post.
Tagged Facebook pages.
Hashtags
This is your post.
Tagged Facebook pages.
Hashtags
The number of people who have seen this post.
This is your post.
Tagged Facebook pages.
Hashtags
The number of people who have seen this post.
A form of Facebook advertising.
This is your post.
Tagged Facebook pages.
Hashtags
The number of people who have seen this post.
A form of Facebook advertising.
How many times this post has been shared on another timeline.
This is your post.
Tagged Facebook pages.
Hashtags
The number of people who have seen this post.
A form of Facebook advertising.
How many times this post has been shared on another timeline.
Number of likes this post received
This is your post.
Tagged Facebook pages.
Hashtags
The number of people who have seen this post.
A form of Facebook advertising.
How many times this post has been shared on another timeline.
Number of likes this post received
Who you are liking and commenting as.
This is your post.
Tagged Facebook pages.
Hashtags
The number of people who have seen this post.
A form of Facebook advertising.
How many times this post has been shared on another timeline.
Number of likes this post received
Who you are liking and commenting as.
How comments are sorted.
This is your post
Tagged Facebook pages.
Hashtags
The number of people who have seen this post
A form of Facebook advertising.
How many times this post has been shared on another timeline.
Number of likes this post received
Who you are liking and commenting as.
How comments are sorted.
Comment box
This is your post
Tagged Facebook pages.
Hashtags
The number of people who have seen this post
A form of Facebook advertising.
How many times this post has been shared on another timeline.
Number of likes this post received
Who you are liking and commenting as.
How comments are sorted
Comment box Comments on your post
A BRIEF INSIGHT ON FACEBOOK INSIGHTS
HOW TO PLAN POSTS & CREATE A CONTENT CALENDAR
HOW TO SCHEDULE POSTS ON FACEBOOK
ACT AS YOUR PAGE LIKE A PRO
FACEBOOK BEST PRACTICES
• Category • Name • Subcategories • Facebook web address • Address • Start Info • Short Description • Impressum • Company Overview • Long Description • Mission • Founded • Awards • Products • Phone • Email • Website • Facebook Page Id
Make sure Facebook page info is accurate and complete
Pick your best cover photo and profile picture
• Add a caption • Profile picture: 700 x 700; displays at 160 x 160 • Cover photo: 851 x 315, but frames differently across
platforms • Use a .png instead of a .jpeg
Don’t post just text. Ever.
Don’t post just text. Ever.
• Be brief • Think headlines • Tease your readers • Link to website
Content is king.
• Your own photos. Smart phone snaps work just fine. • Events on your website • Your blog • Other social profiles (YouTube, Pinterest, Instagram, etc.)
Curation is queen.
• Recipes • Organizations that sell your products • Articles (Google Alerts) • Industry news • Like Organizations • Hashtags
• Memes • Quotes • Pinterest • Flickr • Reddit • SO MUCH MORE
FACEBOOK RESOURCES
socialtimes.com
marismith.com
socialmediaexaminer.com
jonloomer.com
techcrunch.com
sociallystacked.com
mashable.com
ANY QUESTIONS?
WHAT IS IT?
• An online mobile photo & video sharing platform • Available on iPhone & Android only • A simple way to capture and share “instant” moments • Filters • Worldwide audience
• 300 million monthly active users (now larger than Twitter) • 30 billion photos shared • 2.5 billion daily likes on Instagram • On average, 70 million photos are shared per day • 53% of internet-using young adults use Instagram
INSTAGRAM STATS
INSTA-ETIQUETTE THE DO’S & DON’TS
• Keep your Twitter and Instagram usernames in sync • Add your website to your profile • Make your feed interesting • Use popular filters • Add hashtags wisely • Create, use and follow your hashtag • Type out interesting captions for each post • Tag user and locations to explain the posts better
DO
@benjaminhole
DON’T
@farmert
• Beg for followers • Go on a liking spree • Overdo content on your feed • Post only your content • Be boring
CHOOSE YOUR SHOT
@pinkrumba @cherrycrestadventurefarm @lostcityfarm
@benjaminhole @bonappetitmag @thepioneerwoman
HASHTAGS & HOW TO USE THEM
• A searchable link • Trending topics • Like a filing system • Be social • Also used to be funny, ironic, or to make a point • Anyone can make a hashtag • Create a hashtag specifically for your organization • Use relevant hashtags • Absolutely no spaces or punctuation • Numbers ok
PHOTO TIPS & TRICKS
@biddiekitchen @cookingwith_clarissa
@biddiekitchen @cookingwith_clarissa
GOOD
@biddiekitchen @cookingwith_clarissa
GOOD BAD
EDITING TOOLS
APPS WE LOVE VSCO cam
APPS WE LOVE Over
APPS WE LOVE Afterlight
@nevadagrown @travelnevada
CONNECT WITH NV FARMS
@andelinfamilyfarm @hungrymotherorganics @lostcityfarm
@3beggcompany @gloriousgarlic @greatbasinfoodcoop
CONNECT WITH NV FARMS
@iphonefarmer @farmert @benjaminhole
@pinkrumba @brooklyngrange @doughcatering
FOR INSPIRATION
@coolfoodscampaign @innercityfarms @modfarm
@legofarmer @urbanfarmmag @yonderwayfarmer
FOR INSPIRATION
• 271 million active users on Twitter • 500 million tweets are sent per day (that’s 6,000 tweets per second) • 9 out of 10 users have engaged in a conversation with/about a small business or brand on Twitter • 60% of users have purchased something because of Twitter • Tweets with rich media (pictures and video) get +313% more total engagement and +52% more
retweets - so include photos
TWITTER STATS
WHAT IS IT?
HOW TO PIN LIKE A PRO
• Put pinners first • Curate your collection • Show what inspires you • Be authentic • Share your pins
QUESTIONS?
YOUTUBE
• 1 billion plus total users • 6 billion hours of video is watched on YouTube per month • Every minute of every day, 24 hours of video content is uploaded
to YouTube • YouTube is the fastest growing search engine, #2 only to Google • 60% of web traffic comes from video clips
YOUTUBE STATS
QUESTIONS?
THANK YOU
Allegra Demerjian – The Abbi Agency allegra@theabbiagency.com
@allegradem
Kaitlin Godbey – TravelNevada kgodbey@travelnevada.com
@kaitgodbey
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