social media to increase business opportunities … smidt...this presentation is not intended and...

Social Media to Increase Business

Opportunities and Growth Presented by:

Ben Smidt

MGIC Digital Marketing Mgr.

MGIC.com/social

Twitter: MGIC.com/Twitter Blog: MGIC-Connects.com Loan Officer Hub: TheLOhub.com Readynest: Readynest.com LinkedIn: MGIC.com/Linkedin YouTube: MGIC.com/Youtube Facebook: MGIC.com/Facebook

@bensmidt

MGIC.com/social

The information presented in this presentation is for general information only, and is based on guidelines and practices generally accepted within the mortgage finance industry and is not intended to be all-

inclusive. MGIC makes no representations or warranties of any kind with respect to the accuracy, completeness or suitability for any purpose of the information contained in this presentation. MGIC

expressly disclaims any and all warranties, express or implied, including without limitation warranties of merchantability and fitness for a particular purpose regarding these materials and this presentation. In

no event will MGIC be liable for any direct, indirect, incidental, punitive or consequential damages of any kind with respect the presentation or materials provided. All examples are hypothetical and are for

illustrative purposes only. This presentation is not intended and should not be interpreted or relied upon as legal advice. We encourage you to seek advice from a qualified professional. By downloading any of

the flyers or other materials provided by MGIC through the MGIC Creative Café, you certify that you are authorized by your employer to do so.

Legal Disclaimer

MGIC.com/social

• Facebook for Business • Networking on LinkedIn

• Apps and Content Sources for Lead Gen

Agenda

MGIC.com/social

Social media is not a direct sales tool…it is a relationship and brand-building tool

93% of customers expect companies to have a social media presence

Source: ConeComm.com

78% of salespeople that market on social media outsell their peers.

Source: Forbes

MGIC.com/social

While you are evaluating them

they are evaluating you!

MGIC.com/social

• No Hot Button Issues

• Reflect on the Company

• Money in the Door

• Reflect on You

What’s your personal brand?

MGIC.com/social

People don’t buy from brands, they buy from people they know and trust…

MGIC.com/social Source: Facebook.com & CNBC.com

• Founded February 4, 2004

• 2.1 billion monthly active users

• More than 1 trillion posts on Facebook

• +1 billion mobile users a month • Largest personal social media site

Facebook for Business

MGIC.com/social

Facebook for Business

MGIC.com/social

Facebook for Business

Source: Facebook.com

Efficiency: Over 1.8 billion people around the world use Facebook every month

Scalability: 1 billion people use Messenger every month

Profitability: By 2020, 2 billion people will use mobile banking

Why a Facebook Business Page makes sense.

MGIC.com/social

Facebook for Business

COMMUNITY FIRST Tag local businesses in your posts.

MGIC.com/social

How to Search & Be Found

0

Use to: find conversations, branding

Facebook for Business

MGIC.com/social

Partnerships

Lunch n’ Learns

• Tagging Partners • Checking In

• Hashtags

Facebook for Business

MGIC.com/social

Partnerships

Closings

• Highlight Success

• Tell a Story

• Share Experiences

Facebook for Business

MGIC.com/social

Partnerships

Real Estate Listings

• Brand Exposure • Findability • Build Relationships

MGIC.com/social

LinkedIn Basics

• The site officially launched on May 5, 2003

• 64% of people on LinkedIn are looking for industry insights – not jobs

• 47% of LinkedIn visits are now via mobile

• LinkedIn is the world’s largest professional

network on the Internet

• LinkedIn is the only major social media site with usage rates higher among ages 30- to 49 than 18- to 29

Source: LinkedIn.com

MGIC.com/social

The LinkedIn Differentiator

Network and Degrees of Connection Your network is made up of your 1st-degree, 2nd-degree, 3rd-degree connections, and fellow members of your LinkedIn groups.

Source: LinkedIn.com

1st-degree - People you're directly connected

Networking on LinkedIn

2nd-degree - People who are connected to your 1st-degree

3rd-degree - People who are connected to your 2nd-degree

MGIC.com/social

Headshot

Headline

Background

Networking on LinkedIn

MGIC.com/social

`

Summary

• Highlight You

• Get Found

• Reduce Doubt

Networking on LinkedIn

MGIC.com/social

LinkedIn Validates You!

Endorsements

• Visibility

• Search Benefit

Networking on LinkedIn

MGIC.com/social

Education

LinkedIn Basics

MGIC.com/social

“Where do I find content?”

Content Sources Content Tips

MGIC.com/social

Content Sources

“Where do I find content?”

Content Tips

MGIC.com/social

Boolean Style Search

Sources:

• News

• Blogs

• Web

• Video

• Books

• Discussions

• Finance

MGIC.com/social

IFTTT

Nextdoor

• Receive an email or mobile notification on breaking news

Recipes

Provides Macro and Micro views of the industry

Local Community

• Be a Valued Trust Agent

• Word-of-Mouth (WOM)

• Answer Questions

• Provide Insights

Apps to Pay Attention to:

Apps for Lead Gen

Timehop

Memories • Social Reminders

Alerts

• FSBO

• Make Me Move

MGIC.com/social

Be a Social Media H.E.R.O

Helpful

Educational

Responsive

Original

Social Media Marketing Strategy

MGIC.com/social

Twitter: MGIC.com/Twitter Blog: MGIC-Connects.com Loan Officer Hub: TheLOhub.com Readynest: Readynest.com LinkedIn: MGIC.com/Linkedin YouTube: MGIC.com/Youtube Facebook: MGIC.com/Facebook

@bensmidt