social media using to tell your data’s story ruth hamberg minnesota compass, wilder research...

social mediaUsing

to tell your

data’s

storyRuth Hamberg

Minnesota Compass, Wilder Research

#CICsocial

Indicators sites are digital, shareable, and actionable

Social media is a digital means of sharing information, often leading to action

#cicsocial

Sound, credible information

+Common sense

of purpose =

Impact

www.mncompass.org

Convening and events

Social media

Newsletters

Traditional media

Articles by community

leaders

Library of reports

Annual dashboard (Compass Points)

Racial Equity Resource Directory

Presentations

Beyond graphs & charts, Compass provides:

www.mncompass.org

3M Foundation

Blue Cross and Blue Shield

of Minnesota Foundation

Boston Scientific

Otto Bremer Foundation

Bush Foundation

Greater Twin Cities United Way

Mardag Foundation

The McKnight Foundation

B.C. Gamble, P.W. Skogmo Fund of The Minneapolis Foundation

Minnesota Initiative Foundations

The Saint Paul Foundation

Wells Fargo Foundation Minnesota

Amherst H. Wilder Foundation

Compass collaborative

Why WhatHow

of social media

The

Quick orientation

Medium of communication that occurs online, based on conversation, sharing, and a decentralized flow of ideas

Informal

Increasingly popular

Not always personal or celebrity-driven

www.mncompass.org

Social media and our goals Promote traffic to website

Add voices to discussion

Increase awareness

Engage stakeholders

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Prevent data misrepresentation

Control the discussion

Yes

No

Why does it matter?

Why does your project matter?

To whom does it matter?

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First, let’s ask:

Why does it matter? 72% of online adults in the U.S. use social networking

sites.

The share using Twitter has doubled since 2010.

Three times the percentage of age 65+ adults are using social networking sites, up to 43% from 13% in 2009.

Source: Pew Research Center’s Internet & American Life Project (2013) http://www.pewinternet.org/Reports/2013/social-networking-sites.aspx

www.mncompass.org

Why WhatHow

of social media

The

www.mncompass.org

Content Media

Current events

Annual themes

Presentations and events

Data, resources, tips, and images

Share (80:20) and be responsive to users

www.mncompass.org

www.mncompass.org

Compass Annual Meeting

Audience

Who is talking about topics related to our resource?

Who already uses the resource?

Who would we like to see use the resource?

www.mncompass.org

Audience

Funders

Partners

Advocacy/policy

Media

Community members

www.mncompass.org

funder

author

local hashtag

broad hashtag

outlet

directlink

partner

media

community

community

Minnesota Compass 6 surprising facts abt MN #millennials http://www.mncompass.org/trends/ask-a-researcher… #5: Racial gaps exist, but some progress as well pic.twitter.com/J9KwCZ7eTt

saeng.i.am @MNCompass graph on RacialGap in HigherEd misleading and contradict ur report Disaggregated data on shows otherwise. http://www.mncompass.org/workforce/ educational-attainment#1-4787-g … [link to Educational Attainment by Race/Ethnicity graph including breakdown of Asian/Southeast Asian]

Minnesota Compass @Saengmany Thanks for the comment. We'll look into it and get back to you. Wld you like to connect via email? Please see DM if so.

community

Why WhatHow of social media

The

How we use social media

Explore, experiment, and have fun

Act like a researcher

Act like a human being

Gut checks

www.mncompass.org

To include or not…? Enough context to avoid

confusion

“Human” language

Relationships

An image

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Information available via link

Significant digits

Do

Don’t

Getting set up on a budget

1. Research: Where is your audience? What and how do they share information?

2. Open account

3. Download scheduler (Buffer, Hootsuite, Tweetdeck)

www.mncompass.org

Getting set up on a budget4. Choose 5 interesting things (event, article, data

release, community news…)

5. Say 2 things about each (quote, data point, release date, key point…)

6. Schedule (2 per day = 1 week; 2 per week = more than one month!)

7. Monitor and respond

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Frequency

Maintain a regular schedule

Post at least once per month (ideal: at least once per week)

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Principles for sharingTwitter Facebook

www.mncompass.org

Brief; don’t use all 140 characters

Include a link

Include relationship-builders (@, #)

Include an image?

Conversational

Shorter is better

Include a link

Include an image

Stay in touch!www.mncompass.org

Visit mncompass.org or text “MNCOMPASS” to 22828 to sign up for our monthly e-newsletter

Follow us on Twitter: @MNCompass

Connect with MN Compass on Facebook

ruth.hamberg@wilder.org | @rehamberg

www.mncompass.org

Damage control

Be positive

Be professional

Avoid sarcasm

Take the conversation somewhere else

Example

www.mncompass.org

Analytics

Defining engagement

Tools

In platform

Raw data

Followerwonk

Mention

www.mncompass.org

Twitter terms

Tweet

Retweet

Favorite

Follow

List

www.mncompass.org

@

#

HT

via

#FF

Integration with website

“Share this”

Embedded streams

Website design

Example

www.mncompass.org

www.mncompass.org

Twitter users

Metropolitan Council (link)

State Demographer’s Office (link)

Minnesota Public Radio (link)

Many MN nonprofits (link)

Many MN researchers (link)

www.mncompass.org

https://twitter.com/givemn/status/457954189872623616

78% Mpls' Somali kindergartners school-ready (vs 72% overall) http://t.co/Qd00vLHGVW @webertom1 @Aynte @tcgennext http://t.co/0iAcPpDZJR

#smalltowns2014: Check out #thewaynorth. Reporter @damiencave is making trek from Texas to MN to explore immigrant story/impact

UPDATED neighborhood profiles w/ population, housing, jobs data & more! http://t.co/0Nm7qN1FEH #MSPnhoods http://t.co/zpIkXKsBT8

19.1% MNs making less than $15,000/year have diabetes vs 4.4% of those making $50,000+ http://t.co/DrJ2KGuJeU http://t.co/uMQ5KdbrDd

A: At 28%, #millennials are MN's largest generation #compass14 (2/2) http://t.co/tPLHKmsOh4

@waiteparkcc Neighborhood profile for Waite Park now updated! 9 in 10 residents are white. 12% age 65+ http://t.co/NdCHnqfImT #MSPnhoods

A: At 28%, #millennials are MN's largest generation #compass14 (2/2) http://t.co/tPLHKmsOh4

Share of millennials w/ BA+ ranges from 10%-52% by race in MN, 14%-65% in US @janeellentigan #compass14 http://t.co/jvzwW3W2dw

21,000 of Minnesota's foreign-born residents were born in Somalia http://t.co/JoTTTWunFK @dailycircuit @webertom1 @Aynte @HIPSINSTITUTE

MN has largest difference b/w % white residents & % Black residents wkng at a job http://t.co/yWiX68Nr9X @DailyCircuit @KerriMPR @nvlevy

Compass’ top tweets of 2014