social media value flow chart
Post on 21-May-2015
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DESCRIPTION
This social media flow chart is a conceptualization of how to integrate social media into the overall brand and program marketing strategy. Please add your thoughts and comments! If you have a flow chart you'd like to share, please feel free to reference it in the comments.
TRANSCRIPT
Social Media Value FlowMission
Messaging and Brand
Online Listening
Mentions
Repliesdetermines
Products and Services
determines
Customer/Brand Experience and Buying Decision
Develop Loyalty
Deliver Value
AccessibilityCustomer InputListening leads to
purchaseleads to purchase
leads to purchase
influencesinfluences
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