social media video blueprint
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1
Social Media Video
Blueprint
Subject: Twitter
Rick Toone Jen Phillips April
www.SocialMediaVideoBlueprint.com
WW II TT TT EE RRTT
1
January 23rd
Mac Outfitters
3
Social Media Video
Blueprint
Subject: Facebook
Rick Toone Jen Phillips April
True or FalseTrue or False
You can connect directly with
reporters which may lead to
publicity.
You can connect directly with
reporters which may lead to
publicity.
3www.SocialMediaVideoBlueprint.com
2
Social Media Video
Blueprint
Subject: Facebook
Rick Toone Jen Phillips April
People only talk about what they ate
for lunch.
People only talk about what they ate
for lunch.
True or FalseTrue or False
2www.SocialMediaVideoBlueprint.com
4
Social Media Video
Blueprint
Subject: Facebook
Rick Toone Jen Phillips April
True or FalseTrue or False
You can connect with business leaders.
You can connect with business leaders.
4www.SocialMediaVideoBlueprint.com
5
Social Media Video
Blueprint
Subject: Facebook
Rick Toone Jen Phillips April
I don’t understand it.I don’t understand it.
Excuse #1 Excuse #1
5www.SocialMediaVideoBlueprint.com
6
Social Media Video
Blueprint
Subject: Facebook
Rick Toone Jen Phillips April
I don’t know what to post I don’t know what to post
Excuse #2 Excuse #2
6www.SocialMediaVideoBlueprint.com
7
Social Media Video
Blueprint
Subject: Facebook
Rick Toone Jen Phillips April
Excuse #3 Excuse #3 I’m Konfuzzled
by the technology
I’m Konfuzzled
by the technology
7www.SocialMediaVideoBlueprint.com
8
Social Media Video
Blueprint
Subject: Facebook
Rick Toone Jen Phillips April
Today’s topics
Today’s topics
1- 1—Anatomy of a Tweet2-Glossary 3 Personal 4- Lists 5- Sharing6- Credibility7- Tweetchats
1- 1—Anatomy of a Tweet2-Glossary 3 Personal 4- Lists 5- Sharing6- Credibility7- Tweetchats
8www.SocialMediaVideoBlueprint.com
9
Social Media Video
Blueprint
Subject: Facebook
Rick Toone Jen Phillips April
9www.SocialMediaVideoBlueprint.com
Webster’s Definition of
Fill it in – add “cocktail party”
9
Social Media Video
Blueprint
Subject: Facebook
Rick Toone Jen Phillips April
9www.SocialMediaVideoBlueprint.com
The Anatomy of a Tweet
9
Social Media Video
Blueprint
Subject: Facebook
Rick Toone Jen Phillips April
9www.SocialMediaVideoBlueprint.com
Glossary
• Tweet• RT (ReTweet)
• Direct Message (DM)• Hashtag Power
9
Social Media Video
Blueprint
Subject: Facebook
Rick Toone Jen Phillips April
9www.SocialMediaVideoBlueprint.com
A Tweet
The term for your update
9
Social Media Video
Blueprint
Subject: Facebook
Rick Toone Jen Phillips April
9www.SocialMediaVideoBlueprint.com
A ReTweet (RT)
The term for your share. By RT’ing, you’re sharing the content of someone else.
17
Social Media Video
Blueprint
Subject: Facebook
Rick Toone Jen Phillips April
17www.SocialMediaVideoBlueprint.com
9
Social Media Video
Blueprint
Subject: Facebook
Rick Toone Jen Phillips April
9www.SocialMediaVideoBlueprint.com
DM– a Direct Message –
This is a private message sent to another. You can only DM people who are
following you.
9
Social Media Video
Blueprint
Subject: Facebook
Rick Toone Jen Phillips April
9www.SocialMediaVideoBlueprint.com
#Hashtags Are the Golden Key
9
Social Media Video
Blueprint
Subject: Facebook
Rick Toone Jen Phillips April
9www.SocialMediaVideoBlueprint.com
Demo #Doylestown
#BucksCounty#whateverelse
14
Social Media Video
Blueprint
Subject: Facebook
Rick Toone Jen Phillips April
14
What do I post?What do I post?
www.SocialMediaVideoBlueprint.com
Define who you are posting for
Define why you want to post something
WIiFM
What shows my personality?
15
Social Media Video
Blueprint
Subject: Facebook
Rick Toone Jen Phillips April
15
How often should I post?How often should I post?
www.SocialMediaVideoBlueprint.com
37
Social Media Video
Blueprint
Subject: Facebook
Rick Toone Jen Phillips April
37www.SocialMediaVideoBlueprint.com
16
Social Media Video
Blueprint
Subject: Facebook
Rick Toone Jen Phillips April
16
A Mix of Business and Personal Posts
Answer FAQ’sShow Your Human Side
Share other people’s content
A Mix of Business and Personal Posts
Answer FAQ’sShow Your Human Side
Share other people’s content
www.SocialMediaVideoBlueprint.com
Best topics to postBest topics to post
20
Social Media Video
Blueprint
Subject: Facebook
Rick Toone Jen Phillips April
20www.SocialMediaVideoBlueprint.com
17
Social Media Video
Blueprint
Subject: Facebook
Rick Toone Jen Phillips April
17www.SocialMediaVideoBlueprint.com
Take a moment and write 5 people/companies or
types of people who you would like to connect with.
17
Social Media Video
Blueprint
Subject: Facebook
Rick Toone Jen Phillips April
17www.SocialMediaVideoBlueprint.com
Demo search
17
Social Media Video
Blueprint
Subject: Facebook
Rick Toone Jen Phillips April
17www.SocialMediaVideoBlueprint.com
.
22
Social Media Video
Blueprint
Subject: Facebook
Rick Toone Jen Phillips April
22www.SocialMediaVideoBlueprint.com
17
Social Media Video
Blueprint
Subject: Facebook
Rick Toone Jen Phillips April
17www.SocialMediaVideoBlueprint.com
.
17
Social Media Video
Blueprint
Subject: Facebook
Rick Toone Jen Phillips April
17www.SocialMediaVideoBlueprint.com
.Mentions
17
Social Media Video
Blueprint
Subject: Facebook
Rick Toone Jen Phillips April
17www.SocialMediaVideoBlueprint.com
9
Social Media Video
Blueprint
Subject: Facebook
Rick Toone Jen Phillips April
9www.SocialMediaVideoBlueprint.com
Lists
9
Social Media Video
Blueprint
Subject: Facebook
Rick Toone Jen Phillips April
9www.SocialMediaVideoBlueprint.com
Demo Lists
9
Social Media Video
Blueprint
Subject: Facebook
Rick Toone Jen Phillips April
9www.SocialMediaVideoBlueprint.com
Lists make it easier to keep track of people
9
Social Media Video
Blueprint
Subject: Facebook
Rick Toone Jen Phillips April
9www.SocialMediaVideoBlueprint.com
10
Social Media Video
Blueprint
Subject: Facebook
Rick Toone Jen Phillips April
10www.SocialMediaVideoBlueprint.com
On Twitter, the biggest SEO benefits come from your bio.
Use descriptive keywords
11
Social Media Video
Blueprint
Subject: Facebook
Rick Toone Jen Phillips April
11www.SocialMediaVideoBlueprint.com
Examples of good bios --
26
Social Media Video
Blueprint
Subject: Facebook
Rick Toone Jen Phillips April
26www.SocialMediaVideoBlueprint.com
Old New
28
Social Media Video
Blueprint
Subject: Facebook
Rick Toone Jen Phillips April
28www.SocialMediaVideoBlueprint.com
News clipsNews clips
About me
About me
TestimonialsTestimonials
AwardsAwards
30
Social Media Video
Blueprint
Subject: Facebook
Rick Toone Jen Phillips April
30www.SocialMediaVideoBlueprint.com
11
Social Media Video
Blueprint
Subject: Facebook
Rick Toone Jen Phillips April
11www.SocialMediaVideoBlueprint.com
Examples of good bios --
17
Social Media Video
Blueprint
Subject: Facebook
Rick Toone Jen Phillips April
17www.SocialMediaVideoBlueprint.com
Include tools like followerwonk.com and hootsuite – maybe, we should set up a mock twitter acct. from
scratch.
Make Twitter glossary a slideshare
13
Social Media Video
Blueprint
Subject: Facebook
Rick Toone Jen Phillips April
13www.SocialMediaVideoBlueprint.com
21
Social Media Video
Blueprint
Subject: Facebook
Rick Toone Jen Phillips April
www.SocialMediaVideoBlueprint.com
21
Informative videos
Credibility boosting videos
Funny videos
31
Social Media Video
Blueprint
Subject: Facebook
Rick Toone Jen Phillips April
31www.SocialMediaVideoBlueprint.com
32
Social Media Video
Blueprint
Subject: Facebook
Rick Toone Jen Phillips April
32www.SocialMediaVideoBlueprint.com
33
Social Media Video
Blueprint
Subject: Facebook
Rick Toone Jen Phillips April
33www.SocialMediaVideoBlueprint.com
43
Social Media Video
Blueprint
Subject: Facebook
Rick Toone Jen Phillips April
43www.SocialMediaVideoBlueprint.com
44
Social Media Video
Blueprint
Subject: Facebook
Rick Toone Jen Phillips April
44www.SocialMediaVideoBlueprint.com
QuickTime™ and aH.264 decompressor
are needed to see this picture.
45
Social Media Video
Blueprint
Subject: Facebook
Rick Toone Jen Phillips April
45www.SocialMediaVideoBlueprint.com
QuickTime™ and a decompressor
are needed to see this picture.
46
Shoot Better
Video
Blueprint
Shoot Better
Video
Blueprint
Subject: Video Rick Toone
www.ShootBetterVideoBlueprint.com
September 12thSeptember 12th
46
Shoot Better
Video
Blueprint
Shoot Better
Video
Blueprint
Subject: Video Rick Toone
www.ShootBetterVideoBlueprint.com
September 12thSeptember 12th
46
Social Media
Video
Blueprint
Social Media
Video
Blueprint
Subject: Linkedin
www.socialmediaVideoBlueprint.com
September 26thSeptember 26th
Rick TooneJen Phillips April
46
Social Media
Video
Blueprint
Social Media
Video
Blueprint
Subject: Linkedin
www.socialmediaVideoBlueprint.com
September 26thSeptember 26th
Rick TooneJen Phillips April
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