social networking & business collaboration @stopthinksocial speakers david christopher senior...

Social Networking & Business Collaboration

www.stopthinksocial.com

@StopThinkSocialSpeakers

David Christopher

Senior Programme Leader, Oracle EMEA

Frank Bradley

Social Media Business Analyst, Oracle EMEA

Disclaimer: The views expressed in this presentation are our own and do not necessarily reflect the views of Oracle.

Social Networking & Business Collaboration

www.stopthinksocial.com

@StopThinkSocialContent

• Why is a social media strategy important?

– Video

• How to develop a social media strategy

– Developing a clear vision

– Phase 1: Building a Foundation

– Phase 2: Raising Awareness

– Phase 3: Driving Adoption

• Roadmap to Adoption (individuals and teams)

• Learning Points

Social Networking & Business Collaboration

www.stopthinksocial.com

@StopThinkSocial

Communication& Collaboration

Gap

Gen X

Gen YWorking together

Working together

Inefficient

Ineffective

Why is a social media strategy important?

Social Networking & Business Collaboration

www.stopthinksocial.com

@StopThinkSocial

VIDEO

Why is a social media strategy important?

Social Networking & Business Collaboration

www.stopthinksocial.com

@StopThinkSocial

How to develop a social media strategy

Social Networking & Business Collaboration

www.stopthinksocial.com

@StopThinkSocial

Mission Statement“ To create a socially enterprise where working acrossgeographical locations, lines of business, and management chains is second nature,enabling solutions to business challenges. ”

stopthinksocial Way of Working“ To be more open in our thinking and more collaborative in our approach, leading to enhanced creativity, increased productivity and mass innovation. ”

How to develop a social media strategy

Developing a clear vision

connected collaborative

innovative

Social Networking & Business Collaboration

www.stopthinksocial.com

@StopThinkSocialHow to develop a social media strategy

Phase 1: Foundation

Social Networking & Business Collaboration

www.stopthinksocial.com

@StopThinkSocialHow to develop a social media strategy

Phase 2: Awareness

Social Networking & Business Collaboration

www.stopthinksocial.com

@StopThinkSocialHow to develop a social media strategy

Phase 3: Adoption…Roadmap to Social Adoption

Social Networking & Business Collaboration

www.stopthinksocial.com

@StopThinkSocialHow to develop a social media strategy

Phase 3: Adoption…Early Adopter Plan (Individuals)

Step 1

Step 2

Step 3

Identify some introductory videos

Social Networking & Business Collaboration

www.stopthinksocial.com

@StopThinkSocialHow to develop a social media strategy

Phase 3: Adoption…Early Adopter Plan (Individuals)

Step 1

Step 2

Step 3

Build a social business community

Allows Early Adopters to engage with one another

Social Networking & Business Collaboration

www.stopthinksocial.com

@StopThinkSocialHow to develop a social media strategy

Phase 3: Adoption…Early Adopter Plan (Individuals)

Step 1

Step 2

Step 3

Identify the right tool for the right job

Social Networking & Business Collaboration

www.stopthinksocial.com

@StopThinkSocialHow to develop a social media strategy

Phase 3: Adoption…Roadmap to Social Adoption

Social Networking & Business Collaboration

www.stopthinksocial.com

@StopThinkSocialHow to develop a social media strategy

Phase 3: Adoption…Team Adoption Program

Challenge 1 1. To achieve adoption of many with few resources

Solution: Change Agent Model

A senior executive who fully supports the

transition of their team / business area

An empowered leader who is to be accountable for

the transition of their team / business area

Social Networking & Business Collaboration

www.stopthinksocial.com

@StopThinkSocialHow to develop a social media strategy

Phase 3: Adoption…Team Adoption Program

Challenge 1 2. This requires a significant “change in mindset” for many

Challenge 2

A Social Media Change Workshop to educate

Change Agents on the change barriers of adopting

a more social way of working

Solution: Change Workshop

• Train the trainer type approach

• Make it interactive (min 70%)

• Use the collective intelligence of the delegates to identify and solve change barriers

• Make it remote (i.e. not face to face)

Social Networking & Business Collaboration

www.stopthinksocial.com

@StopThinkSocialHow to develop a social media strategy

Phase 3: Adoption…Team Adoption Program

Challenge 1 3. People will focus on the technology

Challenge 2

Challenge 3

Solution: The POST Method (Groundswell)

Social Networking & Business Collaboration

www.stopthinksocial.com

@StopThinkSocialHow to develop a social media strategy

Phase 3: Adoption…Team Adoption Program

Challenge 1 4. Too many tools – confusing !

Challenge 2

Challenge 3

Challenge 4

Social Networking & Business Collaboration

www.stopthinksocial.com

@StopThinkSocialHow to develop a social media strategy

Phase 3: Adoption…Team Adoption Program

Challenge 1 5. Does this actually reduce email whilst improving working methods?

Challenge 2

Challenge 3

Challenge 4

Challenge 5

Solution: Proof of Concept / Use Cases / Testimonials

EMEA Recruitment (pilot)

Corporate Social Leadership

“Reduced email by at least 50% in my team”

“Far more collaborative, more sharing of ideas and better understanding of joint ownership”

Customer Success

Business Operations (DE)

Vice President of EMEA Recruitment

EMEA HR

Business Operations (FR) Education

Social Networking & Business Collaboration

www.stopthinksocial.com

@StopThinkSocialHow to develop a social media strategy

Phase 3: Adoption…Team Adoption Program

Challenge 1 6. Supporting and evolving “change agents”

Challenge 2

Challenge 3

Challenge 4

Challenge 5

Challenge 6

Solution: Aftercare Program

Social Networking & Business Collaboration

www.stopthinksocial.com

@StopThinkSocial

1. The social technologies enable the strategy, they don’t define it !

2. The “change in mindset” required should not be under-estimated

3. Start small – Quick Win – BIG Impact

4. Social Media is about PEOPLE…

Learning Points

How to develop a social media strategy

Disclaimer: No emails were exchanged in the making of this presentation