social networking for attorneys a roadmap for success lacba small firm & solo practitioners...
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Social Networking for AttorneysA Roadmap for Success
LACBA Small Firm & Solo Practitioners ConferenceJune 25, 2009
Social Networking v. Social Media
• Social Networking– focuses on building online
communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others.
Social Networking v. Social Media
• Social Media– is online content created by
people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content.
Social Media & Social Networking Applications
Outline
• Introductions• Who is using social media and
networking?• Blogging, LinkedIn, Facebook,
Twitter, Oh My• Benefits of social media and
social networking• Social media and networking
marketing plans
Outline
• Potential pitfalls and ethical considerations
• How to use these tools effectively
• How to keep your networking social, yet maintain your professionalism
• Where to begin• Questions
Adrianos Facchetti
Attorney
Law Offices of Adrianos Facchetti
Author
California Defamation Law Blog
– www.linkedin.com/in/defamationlawyer – www.twitter.com/adrianos– www.defamationlawblog.com– www.losangelesbankruptcylaw.net– www.facebook.com/pages/Burbank-
CA/Bankruptcy-Filings/76177223607
Gordon P. Firemark
Entertainment Lawyer & Consultant
Law Offices of Gordon P. Firemark
Author
Entertainment Law Update
Theatre Lawyer
– http://firemark.com– http://entertainmentlawupdate.com– http://theatrelawyer.com/– www.linkedin.com/in/gfiremark – www.twitter.com/firemark
H. Scott Leviant
Practice Group Director
Initiative Legal Group LLP
Author
The Complex Litigator
– www.thecomplexlitigator.com– www.linkedin.com/in/hsleviant – www.twitter.com/hsleviant
Victoria Pynchon
Attorney-mediator and arbitrator
ADR Services, Inc.
Author
Settle It Now Negotiation Blog
– www.negotiationlawblog.com– www.linkedin.com/in/victoriapynchon– www.twitter.com/vpynchon
Heather Morse Milligan
Director of Marketing
Barger & Wolen LLP
Author & Editor
The Legal Watercooler
– www.legalwatercooler.blogspot.com– www.linkedin.com/in/heathermilligan– www.twitter.com/heathermilligan
Who is using the Internet?
FUTURE and CURRENT decision makers are HERE!
Who is using the Internet?
Who is Using Social Media & Networking?
• Adult Internet users who have an online social network profile has more than quadrupled in the past four years -- from 8% in 2005 to 35%
Pew Internet & American Life Project's December 2008 tracking survey
Who is Using Social Media & Networking?
• Online adults with profiles on social networking sites– 75% of 18-24– 57% of 25-34– 30% of 35-44– 19% of 45-54– 10% of 55-64– 7% of 65 and older
Pew Internet & American Life Project's December 2008 tracking survey
Who is Using Social Media & Networking?
Who is Using Social Media & Networking?
Blogging, LinkedIn, Facebook, Twitter, Oh My
Why Blog?
YouTube &Podcasting
SocialBook
Marketing
Blog
Blogging, LinkedIn, Facebook, Twitter, Oh My
Who’s on LinkedIn
– April 2008: 118,000 – June 2008: 216,000 – December 2008: 406,000 – March 2009: 563,000 – June 2009: 840,000
How are People Using LinkedIn v. Facebook?
Blogging, LinkedIn, Facebook, Twitter, Oh My
Blogging, LinkedIn, Facebook, Twitter, Oh My
Portrait of a Facebook User
Portrait of a Facebook User
Portrait of a Facebook User
Portrait of a Facebook User
Blogging, LinkedIn, Facebook, Twitter, Oh My
What is Twitter?
• Microblogging site• 140 characters or less• “It’s a chance to deliver short
personal messages to business connections and friends to let them know what you’re thinking and what you’re doing.”
Jeffrey Gitomer
www.gitomer.com
Portrait of a Twitter User
• Median age of a Twitter user is 31– median age of a MySpace user is
27– median age of a Facebook user is
26– median age of a LinkedIn user is
40.7
• Twitter users are slightly more racially and ethnically diverse than is the full U.S. population.
Portrait of a Twitter User
• Twitter users are also slightly more likely to live in urban areas– 35% of Twitter users live in
urban areas (compared to 29% of all Internet users)
– 9% of Twitter uses and status updaters live in rural areas (compared to 17% of Internet users)
Pew Internet & American Life Project's
Twitter and Status Updating
Portrait of a Twitter User
Managing Twitter Messages
Blogging, LinkedIn, Facebook, Twitter, Oh My
• NewsReaders– Google Reader, Yahoo, Bloglines, etc.
• Friendfeed• Ning• MeetUp• PodCasting
– Gordon Firemark’s Entertainment Law Update Podcast
• YouTube– Ed Poll’s LawBizGuide
• Syndicating content– JDSupra
• Smart Phones
Benefits of Social Media and Social Networking
• Helping small firms and solos• Delivering work directly or
indirectly?• Personal successes• Attracting media• Recommendations
– for small firms and solos– For those just starting out
• Misconceptions
Social Media Marketing Plans
• Pre-planning your social media and social networking
• Firm v. personal pages on LinkedIn, FB, Twitter, etc.
• How much time to invest?• Law firm brands v. personal
brands• Building blogs on your own, or
using consultants• Branding – blog under your
name or niche?
Potential Pitfalls andEthical Considerations
• How do you maximize time when social networking?
• How do you cut through the noise and stand out?
• What applications are out there to manage incoming messages?– Shortcuts to save time?
• Can you delegate social networking? Social media?
Potential Pitfalls andEthical Considerations
• Can you really develop personal relationships?
• Maintaining professionalism• Role models out there?• Recovering from a mistake
Potential Pitfalls andEthical Considerations
• Social networking policies• Rules relating to attorney
advertising• Unintentionally creating
attorney client relationships• Avoiding impressions of
providing legal advice• Client confidentiality and
privacy• Unauthorized practice of law
Questions??
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