social networking for business development

Business Development on Social Networks

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Teach

Listen

Meet

Oren Todoros

New Media Guy, Loving what I do.

Founder of Oren Todoros New Media Consulting

Previously New Media Manager at modu mobile.

Moved to Israel 7 years ago from Montreal, Canada.

Proud father of 2 girls and our 3rd due in Dec.

Quick Self Intro

Have You Heard?

93% Social Media Users Expect a Brand to Have a Social Media Presence Online.

Have You Heard?

It’s tough out there

• 10% unemployment rate

• Financial institutions collapsing

• Companies downsizing

• Consumer confidence down

Be Relevant – It’s personal

Ego and Competitive Searching. Why Social Media is much bigger than Facebook Blogging and Where to Begin Understanding LinkedIn Twitter & Facebook Updates  SEO vs SEM (Pay Per Click) How to Know When It’s Working Target Market Research in Real Time. New Media Brand Building Networking Like There’s No Tomorrow. Recap Q&A But this is social, so ANYTHING can

happen!

Workshop Overview

Social Networks allows individuals and organizations to demonstrate their expertise online, building a searchable resume of their skills and services to attract new clients while branding them as thought leaders within their industries….

Social Networks in a Nutshell

OK What!??

Traditional Media

Let’s back up.New Media

Newspapers

Television

Radio

CDs

Blogs

YouTube

iTunes – Playlists

Web Apps

We were LOUD and COOL too, once!!

Where people gather together to talk about things they’re passionate about.

Social Networks Are…

"Social media has permanently transformed the way people connect and share information. The brand that gets this, wins"

2/3 of the Global Internet Community Visit Social Networks.

Social Networking 4TH Most Popular Online Activity (Ahead of Email) (Search, Portals, Software..)

Google Search is falling behind in delivering breaking news due to services such as Twitter.

Professional Bloggers receive hundreds of PR pitches a day. Tip: Send them love letters not PR Pitches

Social Facts

Time spent on social networks is growing 3x faster than the rest of the Web.

10% of All Internet Time is on Social Networks.

If you are a fan of democracy, you will like social media, no more hierarchy due to user driven news and communities.

Still Not Convinced?

Piecing The Puzzle

Look, There I am!

There I am again!

Twitter? There too.

Yup, me On YouTube.

Here’s where I live.

So how does it all fit?

Be Available, Be Interessting.

What do you do when your at a party?◦ Entertain people◦ Help others◦ Meet, Shmooz and Interact◦ Invite them to visit!

What happens when you meet people?◦ Word of mouth◦ Expand your circle.◦ Give them Chips and Dip! (on your blog)

Social Media Party Principle

How often do you search your own name or brand? (Google Search, Blog, Video, Images)

How well do you listen?

How much do you care?

Do you know what others are saying about you, your brand or your competitors?

Search all the time and engage!

Egosearching - What can I find out about you?

Blogs are dynamic websites that are organized by Blog Posts.

Over time, the blog becomes a collection of posts reflecting your perspective.

Each post becomes an individual discussion.

News and information has become a 2 way street.

RSS Feeds distribute your posts through the web. (more on this later)

Blogging – Generate Exposure

A few words about Wordpress

A few words about Blogger

Alternatives:Tumbler, Storylr, Posterous, Chi.mp

Search Engines LOVE blogs,Search Engines Depend On Textual

Content

Blogs - continued

It’s about identifying a need for your readers.

Useful content keeps readers coming back Be consistent, blog every day / week. Connect with your readers. Dialog. Sorry: It won’t happen in a day. Go from 1 – 5 – 10 – Hundreds…

Q. So what does a successful blog look like?

A. A passionate one.

Blogs - continued

Dissecting a successful blog

Interesting, Useful content

Social Links

Email ListNavigation

http://www.chrisbrogan.com/

RSS Feed

Blog posts turn passive readers into active participants.

Dominate Your Brand

Are you Linkedin?

Linkedin.com - Continued

More Professional Networks

TalkingBiznow Business services for the business community.

Plaxo Connect your family and busienss network.

Netparty Organize networking events.

Ryze.com, - Communicate with others in your industry.

Xing.com – Far more people from Europe and Asia

eCademy – strong focus on creating business connections.

Build your professional network Get recommendations / recommend Discover groups, join & participate. Meet industry influencers. Create targeted groups. Be an influencer. Complete your profile, including a picture.

Remember it’s a Social Network. People want to connect, not be sold to…

Linkedin.com Takeaways

“If Linkedin is about the people you know.Twitter is about the people you’d like to

know.”

Twitter “a micro-blog” started with a simple question:What are you doing?

45 million members later…20 million in the US.

Twitter & Facebook

Twitter Intro

Engage, make new online friends, reply and retweet interesting stuff

Don't be scared of the amount of info coming your way!

Spark conversations with new people every day.

Twitter Basics

140 Characters to communicate The ability to follow others All people to follow you Market Research Communication Stream Network locally and Intl. Sync your blog posts Breaking News Not Just Tweeting

Polls Images Video RSS Feeds

Twitter Not So Basics

Creating Lists Organize People Follow Lists Meet more people

A word on Listorious.com

A word on TweetDeck

Share The Important Stuff

GMblogs

2drinksbehind

I wasbjust in a plane crash!

We are the last generation of people who are disconnected

Anabellepimient

HI TWITTERS . THANK YOU FOR A WARM WELCOME. FEELING REALLY 21st CENTURY

Oprah

So How Many Ways Can People Interact Online?

Searching Content

Reading Content

PostingContent

Set objectives first.◦ Blogs without a strategy wither and die. Transactions, Leads, Conv…◦ Don’t be afraid to experiment. Video, Audio, Text, etc…

Build a roadmap to engagement.◦ Find your voice. ◦ Corporate vs Personal or Both?!

Examine the costs and benefits◦ Define an editorial policy.◦ Decrease support calls?

Transparency is a must◦ The Good, The Bad and the Ugly!

A good marketer listens to what is said◦ Complaints, Compliments, Problems, Questions, Crisis, Competitor

Social Media Strategy

Business.com Case Study (1)

Launched two corporate blogs

Over the 1st five months, they achieved steady growth in the audience for each blog. By testing design, editorial content, plug-ins and posting frequency.

Then they joined Twitter…

Business.com Case Study (2)

An account was open that corresponds with each blog. @B2BonlineMktg - @Whatworks

They followed Key Players in the B2B industry◦ Searching for relevant discussions

@B2BonlineMktg at 5,138 followers @Whatworks at 3,404 followers

Business.com Case Study (3)

Business.com Social Graph

CEO on Twitter Funny, helpful and trustworthy Many employees are Tweeting $1 million in Twitter Related sales Also on Facebook and Blogs Aquired by Amazone.com

Zappos

Turned user feedback into a social network 15,000 Followers Employees dedicated to community Generated $3 Million sales @DellOutlet Critical relationship builder. 

Dell

Will it Blend?

World’s leading social network 4 Billion minutes spent on FB every day 50% Americans log in once a day 55.7% Females, 42.2% Males

(single guys take note) Facebook population growing at a

phenomenal pace. If Facebook were a country, it would be 8th

most populated pace in the world.

Why Facebook Matters

Facebook Knobs & Buttons

Facebook Knobs & ButtonsFan Pages: Free public pages controlled by you, to an extent.

If you’re not searching, you don’t know what your missing. Never expect people to find you/brand. Connect. Invite people to visit your blog, Twitter, linkedin. Your profile reflects you. 1st Impressions count. Build your Fan Page early. Make it useful. Be there, before your competitor is. Facebook users are visual creatures.

◦ Enrich your status with images & video

Facebook Takeaways

Hellotxt Ping.fm Tubemogul.comSave time managing your status update for all your social networks.

Social Broadcasting

Status Listening Hellotxt FriendFeed Google Blog / AlertsFilter out the noise and listen to your audience.

Social doesn’t only happen online

Social doesn’t only happen online

Meetup.com

Promote your Meetup Meet new people Exchange contact info Discuss Post meeting Invite more people

Social Media Takes Time, Technology & PeopleIt’s Not Free.

From ROI to ROV (Return on Value) Gaining Readers Followers, Advocates & Comments. Google Analytics A new best friend. Radian6 Listen, measure and engage Long Tail builds up your search results.

◦ Good content, over time, builds traffic.

Measuring Success – Reality check

http://www.marketingsherpa.com

http://www.communityspark.com

http://www.ted.com

Honorable Mentions

Care Interact, A LOT Be ready for change, Social networks come and

go. Get involved early Understand your visitor stats

Oh, by the way…Your competitors already know all this.

Workshop Quick Takes

Social Networks Replaces Emails

Web Users are Mobilizing (Thanks iPhone)

Crowdsourcing Growing as Budgets Plummet

More Rich “LIVE” Media at a Higher Quality.

“Social Media” will be known as Good Business

Trends to watch in 2010

Oren Todoros

Orento@gmail.com

www.orentodoros.com

THANK YOU !!