social networking for re agents

Agenda

• Intro• Social Networking and why you need to

incorporate it into your marketing• The key components of your Online Hub• Establishing a Presence on the top Social

Networks• Integrating your Hub with Social Networking• Tools to Make Social Networking Easier

Social Networking for Real Estate Agents

Social Networking and why you need to incorporate it into your

marketing

What is Social Networking?

According to Dictionary.com:Main Entry: social networking Part of Speech: nDefinition: the use of a

website to connect with people who share personal or professional interests, place of origin, education at a particular school, etc.Example: Classmates and MySpace are premier sites for social networking.Usage: computing

• 50% of all homebuyers are on social networking websites

• 79% of homebuyers aged 18 to 24 are on social networking sites

• 90% of homebuyers use the Internet as their main source of information

Statistics for Real Estate Agents

Do Your Prospects Use Social Networking ?

Why Use Social Media and Social Networking

Establish yourself as an expertBuild relationshipsBuild brand awarenessEnhance your networkConvert connections to prospectsConvert prospects to sales

Key Components of your Online Presence

• Website (Online Hub/Home)• Blog (Online Hub/Home)• Email List / Newsletter (Online Hub/Home)• Presence on Social Networks

Components of Your Online Presence

Your Website

Broadcasting content out & directing people back into your sales funnel

Your Blog

Broadcasting content out & directing people back into your sales funnel

Your Email List / Newsletter

Allows you to strengthen relationship and begin to market to your connection

Your Online Hub or Home

Your Website

Broadcasting content out & directing people back into your sales funnel

Your Online Hub or Home

Brands You Showcases your listings Showcases your qualifications and expertise Delivers a compelling select me as your agent message

Your Blog

Broadcasting content out & directing people back into your sales funnel

Your Online Hub or Home

Brands You Shares relevant Information Allows you to share your personality Share current event information for your farm area (making you an expert)

Your Email List /

Newsletter

Your Online Hub or Home

Allows you to communicate on a regular basis with prospects Promote your listings to your list Share information on other products or services your prospects may need

Top Social Networks to Start withwww.twitter.com

www.linkedIn.com

www.youtube.com

www.activerain.com

www.facebook.com

Create a Social Networking Presence

Build a Social Networking Presence

• Start with the top 4-5 networks• Use the same photograph on all sites• Use the same user id across all for branding• Link to your website and blog from profiles• Use the same logo or graphics

Top Social Networks to Start withwww.twitter.com

www.linkedIn.com

www.youtube.com

www.activerain.com

www.facebook.com

Keys to Social Networking

• Keep in mind it is not about selling• Have conversations with connections• Be transparent, be honest and add value to

the conversation• Actively listen for opportunities

• Facebook: An Extension of your Home• Twitter: Cocktail party• Linkedin, Trulia, ActiveRain: Business lunches• YouTube: Showing your personality

Your Social Networking Landscape

Integrating your Hub with Social Networking

Your Website

Broadcasting content out & directing people back into your sales funnel

Your Blog

Broadcasting content out & directing people back into your sales funnel

Your Email List / Newsletter

Allows you to strengthen relationship and begin to market to your connection

Social Networking and Your Hub

Your presence on Social Networking sites needs to point connections back to your Hub of your website, blog and mailing list

Share information from Hub

• Share your Blog with your Network• Share your Listings with your Network

However keep your mix to approximately 80% personal and information and only 20% promotional material

Integration

Blogs backed by WordPress allow for easy integration:

Automatically Tweet your new Blog PostsFeed Your Blog to your FaceBook Fan PageAllow visitors to Tweet your Blog PostsAllow visitors to follow you on Twitter from your siteAllow visitors to become a fan of your Facebook page

Converting Connections to Prospects

Connects with you on Social Network

Visits your web siteReads your blog

Provides email address

You now have a connection that has been converted to a prospect

Conversations Networking RelationshipBuilding

SALES

Online Hub /Home

WebsiteBlogEmail list

Additional Social Media and Web 2.0 properties to add

Make Social Networking Easier with Tools

Useful Tools

• Google Alerts (www.google.com/alerts)• Google Reader ( www.google.com/reader)• Hoot Suite (www.hootsuite)• FeedBurner (www.feedburner)• Social Oomph (www.socialoomph.com )

Q and A

Stefanie Blackburn

720-306-5001 x 101

stefanie@sourceonetech.com