social networking roi: #howdoibuildmybrandwiththisstuff: cgt2010 sales and marketing summit 2

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SOCIAL NETWORKING

OMG, LOL, Follow me, Friend me, Like me (#HowDoIBuildMyBrandWithThisStuff?)

Nhat Pham

@NhatPham#CGT10

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C-Level of Social Marketing Success™C-Level of Social Marketing Success™

Cultivate Common Cause Find your why It doesn’t have to be warm & fuzzy Connect to them on emotional level

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Best Practice Best Practice

Know your purpose/goal

Develop a Plan and Strategy

Decide metrics to use

Measure your results

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Benjamin MooreBenjamin Moore

76% of budget to Social Marketing ($15M) Facebook, Twitter, YouTube Over 16K Likes Buyers?

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.5

Benjamin MooreBenjamin Moore

76% of budget to Social Marketing ($15M) Facebook, Twitter, YouTube Over 16K Likes Buyers?

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.6

Benjamin MooreBenjamin Moore

76% of budget to Social Marketing ($15M) Facebook, Twitter, YouTube Over 16K Likes Buyers?

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.7

ROI Case Study- Puritan Cleaners ROI Case Study- Puritan Cleaners

Richmond, VA based cleaners 13 locations

Challenge Want to capture more emails One week Social Campaign

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ROI Case Study- Puritan Cleaners ROI Case Study- Puritan Cleaners

Solution Free Pants Wednesday Facebook, Twitter, YouTube Other local sites

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ROI Case Study- Puritan Cleaners ROI Case Study- Puritan Cleaners

Results

1123 pants cleaned Opt-in 611 new valid emails 2247 additional articles of clothing 27.6% increase in revenues

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Case Study: Tots-on-the-GoCase Study: Tots-on-the-Go

Strollers & Travel gear for Moms

Blog/YouTube – Increase stroller sales 3% sales came directly from Twitter first

month

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Case Study: Mekong RestaurantCase Study: Mekong Restaurant

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Case Study: Mekong RestaurantCase Study: Mekong Restaurant

Metrics

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Case Study: Mekong RestaurantCase Study: Mekong Restaurant

Metrics

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Social Networking 101Next Steps

Decide which Social Platforms to Use

Start from Inside Out Develop plan Keep Learning Train Internal or Outsource

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Bonus – Twitter on Training Wheels

Follow People Follow #Hashtags Tweetbeep Tweetdeck Tweet

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Nhat Phamnpham@SUCCESSWERKS.com

804.708.7637

in/NhatPham

/NhatPham

@NhatPham#CGT10

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