social networks and you !

Social Networks and You !

(Internet Survey)

Vanina Delobelle, PhD

www.vaninadelobelle.com

April 2008

Context of the survey

Internet survey from the 9th till Internet survey from the 9th till the 16th of April 2008the 16th of April 2008

www.vaninadelobelle.comwww.twitter.com/vanina

LinkedIn Q/A

Context of the surveyContext of the survey

RespondantsRespondants

66 answers66 answers

Others (Italy, Belgium, Spain, UK, Mexico, Netherlands, Slovenia) 11%

RespondantsRespondants

15-24, 12%

45-54, 6%

25-34, 47%

35-44, 34%

>55, 1%

Age of respondants

Female, 37%

Male, 63%

Sex of respondants

Student, 4%

Other profession, 11%

Executive, 33%

Employee, 52%

Profession of respondants

Responses

To connect with former co-To connect with former co-workers !workers !

Why do you use social networks ?Why do you use social networks ?

33%

24%

21%

12%

10%

0% 5% 10% 15% 20% 25% 30% 35%

To connect withformer co-workers,

friends…

To communicate

To get new businessopportunities

To find a job

To find the rightpersons at the right

time

LinkedIn !LinkedIn !

Which networks do you use the most ?Which networks do you use the most ?

LinkedIn, 44%Facebook, 19%

MySpace, 7%Others, 7%Orkut, 4%

Twitter, 8%

Hi5, 1%

2 !2 !

On how many online networks are On how many online networks are you ACTIVELY present ?you ACTIVELY present ?

240%

510%

430%

320%

0-4 !0-4 !

In social networks, to how many In social networks, to how many Groups do you belong ACTIVELY ?Groups do you belong ACTIVELY ?

5 to 1013%

More than 106%

0 to 481%

Every day !Every day !

How often do you connect to How often do you connect to social networks ?social networks ?

56%

23%

19%

2%

0% 10% 20% 30% 40% 50% 60%

Every day

Every week

Every other day

Once in a while

Medium !Medium !

How would you consider you fidelityHow would you consider you fidelityTo a network ?To a network ?

67%

17%

16%

0% 10% 20% 30% 40% 50% 60% 70% 80%

Medium: If I find abetter one I wouldtransfer my data

High: I will not change

Low: I am in manynetworks but do not

do much of them

No !No !

Would you pay to access a network ?Would you pay to access a network ?

Maybe17%

Yes8%

No75%

Because already a lot of people Because already a lot of people joined the network !joined the network !

Why would you sign up to a Why would you sign up to a new social network ?new social network ?

7%

34%

32%

17%

9%

0% 5% 10% 15% 20% 25% 30% 35% 40%

For better spamcontrol

Because already a lotof people joined the

network

For better contactsmanagement

Because my friendinvited me

For better dataprivacy

Yes !Yes !

For you, are social networks a « Must Have » For you, are social networks a « Must Have » to manage your online relations ?to manage your online relations ?

Yes, 58%

No, 42%

For more conversations…

www.vaninadelobelle.com