social networks optimization
Post on 17-Nov-2014
1.171 Views
Preview:
DESCRIPTION
TRANSCRIPT
Abusing Web 2.0 For Our Own Good
לירן זילכהמנכ"ל משותף
Liran.zelkha@alunasoft.com
Slide ShareThis presentation is going to be on
http://www.slideshare.net/vzilka/presentations
Mark Your Target
http://www.youtube.com/watch?v=UauYLmBXNuw
What Can We AchieveJob offersAcquiring customersJob securityRenew old connections
What Is Social Networking
What Is Social NetworkingWikipedia:
A social network is a social structure made of nodes (which are generally individuals or organizations) that are tied by one or more specific types of interdependency, such as values, visions, ideas, financial exchange, friendship, sexual relationships, kinship, dislike, conflict or trade.
???Let’s start with talking on Web2.0
Web2.0Wikipedia:
"Web 2.0" refers to what is perceived as a second generation of web development and web design. It is characterized as facilitating communication, information sharing,interoperability, User-centered design and collaboration on the World Wide Web. It has led to the development and evolution of web-based communities, hosted services, and web applications. Examples include social-networking sites, video-sharing sites, wikis, blogs, mashups and folksonomies.
Web2.0 Everyone associates it with Tim O’reillyNext slides are taken from
http://oreilly.com/web2/archive/what-is-web-20.html
Web 2.0 By ExampleWeb 1.0 Web 2.0
DoubleClick Google AdSense
Ofoto Flickr
Akamai BitTorrent
Mp3.com Napster
Britannica Online Wikipedia
Personal websites Blogging
Evite Upcoming.org and EVDB
Domain name speculation Search engine optimization
Page views Cost per click
Screen scraping Web services
Publishing Participation
Content management systems (CMS) Wikis
Directories (taxonomy) Tagging (folksonomy)
Stickiness Syndication
Web 2.0 TopicsWeb as a platformHarnessing collective intelligenceData is the next Intel InsideEnd of the software release cycleLightweight programming modelsSoftware above the level of a single
deviceRich user experiences
Web as a PlatformNetscape vs. Google
Web 2.0 Design PatternsThe Long Tail
◦Small sites make up the bulk of the internet's content; narrow niches make up the bulk of
internet's the possible applications. Therefore: Leverage customer-self service and algorithmic
data management to reach out to the entire web, to the edges and not just the center, to
the long tail and not just the head.
http://www.thelongtail.com/the_long_tail/2005/10/web_20_and_the_.html
Web 2.0 Design PatternsData is the Next Intel Inside
◦Applications are increasingly data-driven. Therefore: For competitive advantage, seek to own a unique, hard-to-recreate source of data.
Web 2.0 Design PatternsUsers Add Value
◦The key to competitive advantage in internet applications is the extent to which users add
their own data to that which you provide. Therefore: Don't restrict your "architecture of
participation" to software development. Involve your users both implicitly and explicitly in
adding value to your application.
Web 2.0 Design PatternsNetwork Effects by Default
◦Only a small percentage of users will go to the trouble of adding value to your application.
Therefore: Set inclusive defaults for aggregating user data as a side-effect of their
use of the application.
Web 2.0 Design PatternsSome Rights Reserved
◦Intellectual property protection limits re-use and prevents experimentation. Therefore:
When benefits come from collective adoption, not private restriction, make sure that barriers to adoption are low. Follow existing standards,
and use licenses with as few restrictions as possible. Design for "hackability" and
"remixability".
Web 2.0 Design PatternsThe Perpetual Beta
◦When devices and programs are connected to the internet, applications are no longer
software artifacts, they are ongoing services. Therefore: Don't package up new features into monolithic releases, but instead add them on a
regular basis as part of the normal user experience. Engage your users as real-time
testers, and instrument the service so that you know how people use the new features.
Web 2.0 Design PatternsCooperate, Don't Control
◦Web 2.0 applications are built of a network of cooperating data services. Therefore: Offer web
services interfaces and content syndication, and re-use the data services of others. Support lightweight programming models that allow for
loosely-coupled systems.
Web 2.0 Design PatternsSoftware Above the Level of a Single
Device ◦The PC is no longer the only access device for
internet applications, and applications that are limited to a single device are less valuable than
those that are connected. Therefore: Design your application from the get-go to integrate
services across handheld devices, PCs, and internet servers.
The New Yorker, July 1993 The New Yorker, September 2005
We blogSomething has changed in the Web during this
decade of online history… At the beginning it was all about being online; now it’s about
socializing the online environment.
We Media - The citizen’s assault to Main-Stream-Media
Participatory journalism is living its renaissance powered by the “credibility crackdown” of traditional media (MSM) and
it’s reaching its own “technology perfection” through this new social media that are blogs, and that “vigorous
communication subspace”, emerging within the Web itself, that is the Blogosphere.
Wikis: the ultimate collaboration toolA wiki is a web application that allows users to
add content, as on an Internet forum, but also allows others (often completely unrestricted) to
edit the content. The term Wiki also refers to the collaborative software used to create such a
website. In essence, the wiki is a vast simplification of the process of creating HTML
pages, and thus is a very effective way to exchange information through collaborative
effort. (Wikipedia)
Social SoftwareSocial Networking
◦Keeping your contacts online trough a web interface with a useful representation of them.
Social Calendaring◦Shared agendas for events arrangement and meetings
planning.Social Bookmarking
◦Your links and references to different kinds of resources live online.
Social Tagging (Folksonomies)◦An unintentional, collective effort of categorizing the Web, with
added social significance.Socialware
◦del.icio.us, de.lirio.us, BlogMarks, Wists, LinkedIn, eConozco, Orkut, 43Things, flickr... always in “permanent beta”, offering
open APIs and keeping certain level of ‘hackability’ as an enabler for improving USER INNOVATION.
Which Social Networks Are There
Feb-09
http://tinyurl.com/bfs5b6
Vertical Social NetworksSOA (by IBM)
◦http://www.soasocial.com/Oracle
◦Mix - https://mix.oracle.com/◦Oracle Week - http://oracleweek.ning.com/
And Now For Something Completely Different
http://www.youtube.com/watch?v=u0WOIwlXE9g
Blogs
What Are BlogsWikipedia:
A blog (a contraction of the term "weblog“) is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog.
Rules For Successful BloggersWrite from the heartBe insanely usefulKeep the reader’s problems in mindDon’t just write about yourselfInteract with readersGive them a reason to come backWrite catchy headlinesOn social mediaGuest postingReveal yourselfDon’t be afraid to try new thingsFocus on the essential
Useful Blogging ToolsBlogging search engine
◦Google Blog Search◦Technorati
RSS◦FeedReader◦Outlook
Social network on a site◦Google Friend Connect
http://www.youtube.com/watch?v=N94s7ix0JPo
Useful Blogging ToolsBlog tools
◦http://tinyurl.com/6dsnnt ◦http://tinyurl.com/l7d7c
What Not To SayRemember Jessica Cutler
For short◦Don’t talk about customers◦Don’t talk about managers◦Don’t talk about co-workers◦Don’t talk about partners
http://en.wikipedia.org/wiki/Jessica_Cutler
What Is FacebookWikipedia:
Facebook is a free-access social networking website that is operated and privately owned by Facebook, Inc. Users can join networks organized by city, workplace, school, and region to connect and interact with other people. People can also add friends and send them messages, and update their personal profiles to notify friends about themselves.
Facebook StoriesMI6Sexual harassment trial
Facebook MarketingCompare Target and Walmart marketing
on facebook (2007)
http://tinyurl.com/yp42s7
Target Marketing On FacebookAdjust Message to for Audience:Pay attention to what is being saidTalk Like Your AudienceConverse Don’t ShoutResults:
◦By Sept. 31, the site had attracted 7,176 members, 409 photos, 483 posts and hosted 37 discussion groups. Most of the feedback was positive and discussed good deals to be had in Target’s brick-and-mortar stores, from which had coffee shops to which had shorter lines, and gave kudos to the dollar bins of discounted merchandise.
Walmart Marketing On Facebook
Restrict comments and feedbackStray from your coreResults
◦Only 2000 members
Joining FacebookNo really, can you not have a facebook
account already?Just join at www.facebook.comBrowse with your mobile phoneAdd some friendsNow use the Find Friends application to
search for more friends◦And from now on – you won’t have a minute of
production your entire lifeAdd new applications
Facebook TipsInclude a photo of yourselfIncorporate TwitterPost Links of InterestFill Out Your Profile InfoChange Your Privacy SettingsFriend People; Don’t Sell Them StuffFriend with PrivacyCalm Down When It Comes to ApplicationsBow Down to the Coolness of the Timeline
and Feed
Linked In
What Is LinkedinWikipedia:
LinkedIn is a business-oriented social networking site founded in December 2002 and launched in May 2003 mainly used for professional networking. As of May 2009, it had more than 40 million registered users, spanning 170 industries.
DemoSay a company name – and let’s find a
reference in that companyKnowing your competitor customers
Joining LinkedinCreate a profileAdd some friendsUse Linkedin Toolbar to identify friends
from OutlookWrite recommendations on people – and
ask them to recommend you!Join groups
What Is TwitterA micro-blogging service
◦Taber?Actually, it’s:
◦make high-pitched sounds, as of birdsWikipedia:
◦Twitter is a free social networking and micro-blogging service that enables its users to send and read each others' updates, known as tweets. Tweets are text-based posts of up to 140 characters, displayed on the author's profile page and delivered to other users - known as followers - who have subscribed to them.
Success Stories@BarackObamaNaked pizza
◦http://tinyurl.com/lmmbo6 Dell
◦http://twitter.com/dellOutlet
TrendsIran electionsJeff Goldblum is dead
◦http://johnskelton.blogspot.com/2009/06/great-jeff-goldblum-twitter-hoax.html
The Best Success Story
http://twitpic.com/2bj58
Israeli Stories@yosit
◦Search engine http://www.facebook.com/yosi.taguri?v=feed&stor
y_fbid=208785855602◦Mortgage
http://twitter.com/yosit/status/1921810565
Israeli Stories – Cont’@Shidury vs. ynet
Twitter TerminologyFollower
◦Someone who gets all your public tweetsTweet
◦Send a message to the worldRT
◦Reply to a messageDirect
◦Send a direct tweet to a follower. Only he can see it.Retweet
◦Resending a tweet you got to all your followersFavorites
◦Tweets you like
Twitter ToolsMobile
◦I use jibjib – only because it’s freeDesktop
◦I use twhirl – and it’s good!Web
◦Twitpic◦Topify
Running An Interesting Twit Account
Tweet about anythingTweet allotFollow many If someone follows you – follow himDon’t say
◦I’m bored◦Nothing to do◦Long day at the office
Say◦Interesting links◦Life’s little anecdotes
Rules Of TwitterDon’t say – “I’m home alone” on Twitter
And Now For Something Completely Different
http://www.youtube.com/watch?v=PN2HAroA12w
The Final Cut
Know The RulesJeremiah Owyang
◦Just like going to a cocktail party, the savvy attendee will know how to dress and won’t jump into any conversations before understanding the context
So, How Do I Sell Myself?!?Know the rulesChoose your networks wellInvest timeDon’t be shy
Choose Your NetworksWhat is your goal?
◦Business? Pleasure? Getting friends? Business – Linkedin Fun – MySpace, Facebook
Where are your friends◦Nobody in Israel is using Hi5
Invest TimeHow much? The more the merrierInvest in your profileImage increases your chance“Live” in your social network
◦Write on walls◦Twit◦Add friends◦Join groups◦Post blogs
Don’t Be ShyIsraeli Hutzpa
◦Asking an IBM VP to give a lecture in Israel ;-) Most people accept friendships
◦Denying is rude
What To Do Now
Where To StartAgain – what do you want to do?Choose network:
◦Friends – use Facebook◦Business – use Linkedin◦Use twitter
Blog◦I use blogger.com – but there are tons of sites
Know your target audience◦Blogger.com or The Marker Café?
Where To StartGet as many friends as you can
◦I will accept any invitation, on any networkSee what other people are doing before
you start◦What twits to write◦Ret
Aluna חברת Aluna היא חברת ייעוץ ופרוייקטים מובילה וחברה בת של
מטריקס. בחברה עשרות מומחים טכנולוגיים בתחום ה Java/JavaEE שמסייעים לחברות וארגונים בארכיטקטורה, בחירת
טכנולוגיות, עיצוב, פיתוח, תמיכה והתקנה של מערכות ואפליקציות Java/JavaEE .מורכבות
?איך נזהה צורך / למי זה יכול להתאים Java/JavaEEכל חברה או ארגון שיש להם אפליקציה או מערכת מבוססת ◦
שנדרשים לפתח סביבה, לשפר את ביצועייה ולתמוך בה. לשורותיהם.Javaכל החברות והארגונים שמגייסים מפתחי ◦ Legacyחברות וארגונים שמעוניינים להסב את המערכות שלהם מסביבת ◦
.Java/JavaEEלסביבות חדשניות יותר כגון חברה, ארגון ואפילו סטארט אפ בשלבי הקמה שמתחיל פיתוח מערכת חדשה ◦
. Java/JavaEEאו מוצר כלשהו בסביבת ב .Java/JavaEEארגונים שמבצעים הדרכה או הכשרה בנושאי ◦
top related