social on the edge: the best social tools you may not have heard of

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The Best Social Tools You May Not Have

Heard Of

Scott Brown, Owner

Social Information Group

November 15, 2011

SLA - ClickU

CC BY 3.0

SOCIAL ON THE EDGE

© 2011 Social Information Group

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AGENDA 2

Google + : What up with that? I lied to you

Specialized social networks Expertise and information

Miscellaneous Twitter tools and a hack

Apps

The future

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GOOGLE +

WHAT UP WITH THAT?? © fotolia

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Google + Pages

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Google + Pages

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Google + Pages

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Google + Ripples

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Google + Sparks

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Google + Sparks

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I LIED TO YOU

© fotolia

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I LIED TO YOU

I am going to cover

some “known” tools

© fotolia

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YouTube – “Haul” videos

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Slideshare

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Flickr – Groups and People

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Flickr – Groups and People

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Flickr – Groups and People

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Flickr – Groups and People

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DEMO

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SPECIALIZED SOCIAL NETWORKS

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© fotolia

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What’s going on around me – or

in my locations of interest?

Where can I find – and actually

meet and talk with – experts?

MEE

TUP

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Ability to search by topic and/or location

Use tags to find additional Meetup groups

Even if no events are coming up, you can

still see the people associated with that

Meetup

MEE

TUP

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Meetup

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HASTAC

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HASTAC

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AngelList

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AngelList

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CapLinked

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CapLinked

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EXPERTISE AND INFORMATION

© fotolia

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Kindle for iPad/iPhone

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OR

A

• Questions and answers • Manage and organize topics • Find experts • Promote your expertise

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Quora

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Quora

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Quora

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Quora

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Quora

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Kindle for iPad/iPhone

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JIG

• Similar to Quora • Agree with answers • Questions actually closed!

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Jig

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UR

NA

LIS

TED

• Journalists and reporters • UK focus • Search journalists or articles • Source of topic expertise

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DEMO

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MISCELLANEOUS

38 Jim – posterous.com

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Kindle for iPad/iPhone

39 GLA

SS

DO

OR

• Company reviews • What’s it like to interview with a

company? • Was the interviewee hired? • Salary

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Kindle for iPad/iPhone

40 ICER

OC

KET

• Searches blogs, Twitter,

Facebook, images • Compare up to five searches

over time (up to 3 months)

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Kindle for iPad/iPhone

41 WO

RD

LE

• Text analysis that looks great

• Find trends and common themes

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OR

DLE

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CO

OP

.IT • Search via Google Advanced Search

• Find top stories, specific topic groupings • Could do something similar with paper.li

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TWITTER 44

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TWIT

TER

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Twitter “activity” – new feature

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TWIT

TER

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Directories

To find key industry and topic feeds

• Twellow: http://www.twellow.com

• Wefollow: http://www.wefollow.com

• Listorious: http://www.listorious.com

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TWIT

TER

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RSS hack:

Create a Twitter hashtag RSS feed:

http://search.twitter.com/search.atom?q=%23hashtag

Replace hashtag with the hashtag you want

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AS

HTA

GS

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A few sources:

• Twubs • Hashtags.org • Tagalus • Tagdef

Alternatively: Google search for topic + hashtag

Example: medical conference

hashtag

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IBES

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• Twitter “groups” • Ability to read and respond to

the entire group

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TWIT

TER

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Analysis tools WhatTheTrend – Trends by country

Trendsmap – Where are the tweets happening?

Tweet Topic Explorer – key words in any Twitter stream

Twtrland – Top followers, content of tweets

TweetReach – showing influence, top contributors

Twazzup – great for specific, real-time updates

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DEMO

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APPS 53

© fotolia

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AP

PS

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Layar

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AP

PS

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Layar

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AP

PS

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Layar

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THE FUTURE unprofound - Jim

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THE

FUTU

RE

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The “already” Future

• Social product development – Quirky, Adobe Labs Ideas

• Elements of gaming, competition in crowdsourcing - Kaggle

• Proprietary products incorporating information available in LinkedIn, Twitter, etc. – Spokeo, InsideView

• Increasing incorporation of social elements in vendor tools

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THE

FUTU

RE

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The “already” Future

• The growing implementation of the idea of social capital – as evidenced by HASTAC, “influencers” in LinkedIn

• More ownership of content – WhoSay.com, Diaspora

• Specialized social networks – CapLinked, AngelList

• Social networks as an information platform – First Street

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DIASPORA

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Kaggle

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First Street http://firststreet.cqpress.com/content/video.aspx

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First Street http://firststreet.cqpress.com/content/video.aspx

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THE

FUTU

RE

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Will social tools change? Yes

Will the dynamics change? Yes, but also stay the same

Will Facebook or Google + be around in 1 – 2 years?

No one knows.

65 © 2011 Social Information Group

Scott Brown

Social Information Group

Email: scott@socialinformationgroup.com

Twitter: @scbrown5 and @socialinfo

Skype: scbrown5

LinkedIn: http://www.linkedin.com/in/scottrbrown

http://www.socialinformationgroup.com

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THANKS

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OU

RC

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• Google + : http://plus.google.com

• Slideshare: http://slideshare.net

• Meetup: http://meetup.com

• HASTAC: http://hastac.org

• AngelList: http://angel.co

• CapLinked: http://caplinked.com

• Quora: http://quora.com

• Jig: http://jig.com

• Journalisted: http://journalisted.com

• GlassDoor: http://glassdoor.com

• IceRocket: http://icerocket.com

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OU

RC

ES

• Wordle: http://wordle.net

• ScoopIt: http://scoop.it

• Twellow: http://twellow.com

• WeFollow: http://wefollow.com

• Listorious: http://listorious.com

• Twubs: http://twubs.com

• Hashtags.org: http://hashtags.org

• Tagalus: http://tagal.us

• Tagdef: http://tagdef.com

• Twibes: http://twibes.com

• WhatTheTrend: http://whatthetrend.com

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OU

RC

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• TrendsMap: http://trendsmap.com

• Tweet Topic Explorer: http://tweettopicexplorer.neoformix.com

• Twtrland: http://twtrland.com

• TweetReach: http://tweetreach.com

• Twazzup: http://twazzup.com

• Layar: http://layar.com

• Quirky: http://quirky.com

• Adobe Labs Ideas: http://ideas.adobe.com

• Diaspora: http://joindiaspora.com

• Kaggle: http://kaggle.com

• WhoSay: http://whosay.com

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EAD

ING

• Google + social network lets firms have their own pages:

http://www.bbc.co.uk/news/technology-15625577

• With Facebook in crosshairs, Google + opens for businesss: http://adage.com/article/digital/google-open-business/230862/

• Google Plus pages for libraries: http://joemurphylibraryfuture.com/google-pages-for-libraries

• Hacking an RSS feed for Twitter hashtags: http://chronicle.com/blogs/profhacker/hacking-an-rss-feed-for-twitter-hashtags/35895

• The verticalization of professional networks begins: Is it a threat to LinkedIn? http://www.businessinsider.com/the-verticalization-of-professional-networks-begins-is-it-a-threat-to-linkedin-2011-11

• First Street gives Washington insiders their own social network: http://www.fastcompany.com/magazine/160/first-street

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