social searching in everyday life
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Social Monitoring in Everyday Life
Ericka Menchen-TrevinoMedia, Technology, and Society
Ericka Menchen-Trevino Social Monitoring in Everyday Life
Ericka Menchen-Trevino Social Monitoring in Everyday Life
Easer than ever to contribute online– consequences (positive & negative)
Ericka Menchen-Trevino Social Monitoring in Everyday Life
Easer than ever to contribute online– consequences (positive & negative)
Why Social Bookmarking?– online privacy is not just about SNS– routine publishing
Ericka Menchen-Trevino Social Monitoring in Everyday Life
Easer than ever to contribute online– consequences (positive & negative)
Why Social Bookmarking?– online privacy is not just about SNS– routine publishing
What is Social Bookmarking?– del.icio.us
Ericka Menchen-Trevino Social Monitoring in Everyday Life
User
Tag
URL
Ericka Menchen-Trevino Social Monitoring in Everyday Life
The five main clusters of interest based on the Concept–Instance networktravel cote, provence, villa, azur, mas,
holiday, france, heritage vacation, tourism,
business venture capital, enterprise, up, start, venture, newspaper, capital, Segev, pitango, vc
free time procrastination, info, advice, gtd, life, notes, planning, daily, reading, forums
sex hot, to, street, pictures, on, photos, free, celeb, adult, lesbian
web design design, designer, webdesign, premium, logo, logos, dreamweaver, templates, best, good
Mika, P. (2007). Ontologies are us: A unified model of social networks and semantics. Web Semantics: Science, Services and Agents on the World Wide Web, 5(1), 5-15.
Ericka Menchen-Trevino Social Monitoring in Everyday Life
What is privacy?– “right to be left alone”– open to reinterpretation during technological
change– “an essential right”
Surveillance (e.g. Lyon) Reputation (e.g. Solove) Data Protection
Ericka Menchen-Trevino Social Monitoring in Everyday Life
Social Monitoring– checking a social-networking site– reading a person’s content stream
blog, photos, bookmarks– using a search engine to find out what content is
available related to a particular person Networked Publics
Ericka Menchen-Trevino Social Monitoring in Everyday Life
RQ 1: What are users’ perceptions of social monitoring's relevance to social bookmarking?
RQ 2: How are these perceptions enacted and incorporated into social bookmarking practices?
Ericka Menchen-Trevino Social Monitoring in Everyday Life
Ericka Menchen-Trevino Social Monitoring in Everyday Life
Methods
Ericka Menchen-Trevino Social Monitoring in Everyday Life
Methods One site, del.icio.us
– triangulation– comparable experiences
Ericka Menchen-Trevino Social Monitoring in Everyday Life
Methods One site, del.icio.us
– triangulation– comparable experiences
In-depth interviews 16 del.icio.us users– International– different levels of experience with the site– 10 bloggers
Ericka Menchen-Trevino Social Monitoring in Everyday Life
Methods One site, del.icio.us
– triangulation– comparable experiences
In-depth interviews 16 del.icio.us users– International– different levels of experience with the site– 10 bloggers
Content analysis of 289 user accounts– random sample of active users
Ericka Menchen-Trevino Social Monitoring in Everyday Life
Methods One site, del.icio.us
– triangulation– comparable experiences
In-depth interviews 16 del.icio.us users– International– different levels of experience with the site– 10 bloggers
Content analysis of 289 user accounts– random sample of active users
Spring 2006
Ericka Menchen-Trevino Social Monitoring in Everyday Life
Privacy not part of social bookmarking rhetoric Personal motivation for bookmarking Monitoring others Being monitored
– content limitations Linking from del.icio.us to blog/web site Linking from blog to del.icio.us
Ericka Menchen-Trevino Social Monitoring in Everyday Life
There are many ways to connect an account with one’s identity– Name
provide full name provide first name use one’s ‘handle’
– Interpersonal and Group Sharing use a socially-constructed tag send or mention your account to others
– Web Sharing provide a link to web site provide a link from web site incorporate the content into web site
Ericka Menchen-Trevino Social Monitoring in Everyday Life
Responses to Social Monitoring– Limit the type of content posted publicly– Manage connection with identity– Cognitive management of social monitoring
Ericka Menchen-Trevino Social Monitoring in Everyday Life
Conclusion– awareness by contributors of social monitoring is
key– contribution-based web sites should take steps to
increase user awareness of social monitoring Future Research
– longitudinal research: follow-up interviews & new content analysis
– more work needs to be done to understand the areas between public and private and how people manage this networked public space
Ericka Menchen-Trevino Social Monitoring in Everyday Life
Thank you! emt@northwestern.edu http://del.icio.us/erickaakcire/
Ericka Menchen-Trevino Social Monitoring in Everyday Life
Best, S. J., Krueger, B. S., & Ladewig, J. (2006). The polls- trends: Privacy in the information age. Public opinion quarterly, 70(3), 375-401.
Solove, D. J. (2007). The future of reputation: gossip, rumor and privacy on the Internet. Yale University Press.
Lyon, D. (2001). Surveillance society. Open University Philadelphia, Pa.
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