social seo and signals - communicate magazine conference on google+ for brands

Social Search (SEO)

& Social Signals

#Gplusbrands

Overview

• Evolving with Google

• Is SEO dead?

• The ripple effect?

• 3 key G+1 actions to implement immediately

The lines between Social and SEO are blurring.

Evolving with Google

Evolving with Google

The problem

• Twitter & Facebook are private clubs

• Google can only use signals it can see and can crawl

– Nofollow

– Dofollow

IMAGINE not having to worry about anonymous blog spam because you know exactly who the person is that wrote the article or comment

= GREATER accountability and a better web.

Evolving with Google

• SEO Social Search : really interesting because it’s one of the areas where you don’t have to necessarily optimise for search engines

• It’s new, interesting & future proofing

Move from an anonymous web to a web in which everybody has at least some idea of the reputation of an author

Is SEO dead?

The ripple effect

• https://plus.google.com/ripples

The ripple effect

3 key G+1 actions to implement immediately

1. Put your keyword(s) in profile links

• Not logged into Google

• No backlinks

• Ranking achieved using social media only

3 key G+1 actions to implement immediately

2. Claim your content using - rel="author”

Rich Snippits<a href=”[profile_url]?rel=author”>Google+</a>

The + at the end of the ‘anchor text’ is important!

TIP: If you post content on G+ this is taken care of for you

Finally…

Increase the number of social signals linking back to your content

ASK !!!

Primary engagement only

• Total +1s = 39,17,25 = 81

• Total Comments = 145, 34, 33 = 212

• Total shares = 34, 12, 31 = 78

• These do not include secondary comments, +1s or reshares

Social Search (SEO)

& Social Signals

#Gplusbrands

QUESTIONS