social & sustainable fashion

drakbarryAdvancing Diversity in Men’s Fashion

Social & Sustainable Fashion

drakbarryAdvancing Diversity in Men’s Fashion

@DanielDrakdrakd277@newschool.edu

Fashion includes everyone

$1.1 Trillion

Size of the fashion industry (2012)

$2.1 Trillion

Size of the fashion industry (2025)

Creating consumer demand

1700sDressmakers &Tailor

a (BRIEF) history of fashion

The Fashion Designer

Image-Copying& Mass Production

Desirability&SEX

Fast Fashion

How do we support demand?

Supporting the current industry

Social reality

Environmental reality

Marketing reality

Call for diversity in women’s fashion

1 in

41%

3 4

6 age

mencases of eating disorders

occur in males

This is significant for a disease that was once attributed

exclusively to females.

would sacrifice a year of life to achieve their

ideal body weight or shape

of men are dissatisfied with their bodiesis when boys start to

experience body image anxiety

1 in

A closer look at the numbers:

womenswearmenswear

~$638 billion

mar

ket

size

($

USD

bill

ions

)

2014 2018

1

2

3

4

5

6

7

8

womenswearmenswear

~$638 billion

mar

ket

size

($

USD

bill

ions

)

2014 2018

~$773.1 billion

1

2

3

4

5

6

7

8

womenswearmenswear

~$638 billion

mar

ket

size

($

USD

bill

ions

)

2014 2018

~$773.1 billion

~$423 billion

1

2

3

4

5

6

7

8

womenswearmenswear

~$638 billion

mar

ket

size

($

USD

bill

ions

)

2014 2018

~$773 billion

~$423 billion

~$572 billion

1

2

3

4

5

6

7

8

womenswearmenswear

mar

ket

size

($

USD

bill

ions

)

2014 2018

1

2

3

4

5

6

7

8 21%

35%

Sustainability through marketing:

Sustainable Marketing = Marketing Well-Being

Current marketing

Consumer Products that “fix”

Decreased well-being

Decreased productivity

Prospective marketing

Consumer Products that “enhance”

Increased well-being

Increased productivity

Prospective marketing

Consumer Products that “enhance”

Increased well-being

Increased productivity

Is fashion “Product Design” or “Service Design”?

Leslie Knope Protocol

But, there’s also a business case for being good

Qualitative Results

Quantitative Results

is a social enterprise that provides men’s fashion & lifestyle brands with:

drakbarry

CONSUMERRESEARCH

STRATEGICPLANNING

CREATIVESERVICES

50%FOR-PROFIT

50%PRO BONO

Methodology

Parker & Pine

Sustainability at Drakbarry

drakbarryAdvancing Diversity in Men’s Fashion

drakbarryAdvancing Diversity in Men’s Fashion

@DanielDrakdrakd277@newschool.edu