socializing your arts practice. how to raise your profile and grow sales online with social media

Post on 21-Jan-2015

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Socializing your arts practice. How to raise your profile and grow sales online using social media. This presentation focuses on creative practitioners, writers, artists, photographers, makers, designers, craft makers and musicians; in fact for anyone who makes or creates content and wants to sell more.

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Socialising Yours Arts Practice

Visual Arts Ireland,

Limerick, June 2012

Mary Carty

CEO Spoiltchild

About us

Can you see me?Can you see me?

What now?

Profile

Profile

Target Market

Twitter

Websites

Micro sites

VimeoYouTube

Facebook

LinkedIn

Blogs

Facebook

Website

Twitter

LinkedInEmail

Flickr

Event Blog

Vimeo

YouTube

Marketing Loop

The Stolen Scream

http://screameverywhere.com/

The Stolen Scream

Che

FlickrFlickr

Cathy FitzgeraldCathy Fitzgerald

2000 voices2000 voices

20 x 20020 x 200

EtsyEtsy

BlogsBlogs

TwitterTwitter

LinkedInLinkedIn

FacebookFacebook

Email newsletters

Twetdeck

Is sharing worth it?

Measurable

Next steps

Workshop Customer Journey & Online Touch Points

Capture Audience

Segment Audience

Measure & report

Marketing PlanNext Steps

• Set up Blog/Website• Set up Twitter account• Set up Facebook account• Create a LinkedIn profile

• Rinse and Repeat• Regularly• Remember it’s a conversation• Have fun!

Thank youKeep in touch!

Email: mary@marycarty.com

Twitter: @marycarty

Web: www.marycarty.com

Find today’s presentation:

http://marycarty.com/limerick/

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