socon2011 steel-@nickobennett

Being more sociable and the importance of 4,170""via @NickoBennett"

steellondon.com"

Socialising Entertainment Time"

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Social web has turned the advertising world on its head

Everyone now has a voice Stats of social and blogs – good and bad It’s not advertising. It’s conversation. Because with social media we all share the medium.

If press was social media! When you share the same medium!you need a more inclusive strategy…!

!!

!

We may share the mediumbut we are a few years behind

kickstarter.comfashionstake.comkiva.comquirky.com

Socialising Entertainment Time"

And boy, donʼt we all love a little entertainment!

Socialising Entertainment Time"

Source: Econsultancy – Internet statistics compendium

lean back time lean in time

Socialising Entertainment Time"Mind shift Big idea Planning

Shared medium Capture the imagination Share of day

Thank you"via @NickoBennett"

steellondon.com"@STEEL_London"nick.bennett@steellondon.com"

Image credits. by chris erdos;

http://www.flickr.com/photos/chris-erdos/6224000363/sizes/o/in/photostream/

by TrevinC

http://www.flickr.com/photos/trevin/4271246460/sizes/o/in/photostream/

by presta

http://www.flickr.com/photos/presta/4175485032/sizes/l/in/photostream/

by an untrained eye

http://www.flickr.com/photos/an_untrained_eye/3112057786/sizes/o/in/photostream/