sodexo's mobile job app
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Mobile Recruitment Strategy and the Sodexo Jobs Apps
Arie Ball, Vice President Sourcing and Talent Acquisi7on
£ Sodexo’s Mobile Recruitment Strategy
£ Sodexo Mobile Jobs App
ü Experiences of internal candidates, alumni and external candidates
ü Support multiple aspects of Sodexo’s recruitment strategy including diversity recruitment and internal mobility
£ Design Process for Mobile App & Apply Portals
Today’s Objec.ves
£ Leading provider of Quality of Life Services £ Present in 80 countries with 400,000
employees, revenue $20.5 billion £ 21st largest employer in the world £ Sodexo USA has 120,000 employees located
in more than 6000 facilities £ Innovative service solutions:
● Food Services ● Clinical Nutrition ● Environmental Services (housekeeping) ● Facilities Engineering ● Energy Management ● Clinical Technology Management
£ Centraly managed Talent Acquistion
● Virtual recruitment organization ● 4500 exempt hires per year
About Sodexo
One way to look at Employment Branding
Employment Branding Social
Networking
College Relationships
Alumni Recruiting
New Technologies
Military Recruiting
Future Leaders Internship
Diversity Sourcing
Employee Referral
External Relationships
Geographic & Functional
Integrated Web Presence Career Site
Job Family Microsites Veteran’s Microsite Alumni Microsite
Social Media Platforms Mobile m.sodexo.jobs
Recrui.ng at Sodexo: It’s About Connec.ng
The One Thing That HR Wants for the Holidays -‐ by Tim SackeI
I’m sure a bunch of HR Pros would ask for a new employment brand! Oh to be as sexy as
Google, Zappos or Sodexo – wouldn’t that be a wonderful environment to work in HR? Life just seems easier when you work for a sexy brand.
College / Association Recruiting & Career Fairs
Career Center SodexoUSA Careers
Internet Job Boards
Print & Tactical Advertising
Direct Sourcing
Minimal Brand Presence
Goal: Create our own high quality, targeted talent pool
page 8
Veteran Microsite
Housekeeping Microsite
Facilities Microsite
Dietitian Microsite
Alumni Microsite
IS&T Microsite
Culinary Microsite
Flickr Profile
Twitter Profile
LinkedIn Group
YouTube Channel
Facebook Fan Page
Careers Blog
Reality Reels Video Contest
Industry Blogs
C@reer Connections
Recruiter eCards
Holiday eCards
External Communications
Recruiter Profiles
Employer of Choice Awards
Interviews, Lectures & Panel Discussions
College & Association Recruiting
Not Ready Yet
Internet Job Boards
Job Search Widget
Refer a Friend
Star Finder Referral
SodexoUSA Careers
Career Center AIRS Sourcepoint
Direct Sourcing
Print & Tactical Advertising Brand
Presence
Opportuni.es to network with past, present and future Sodexo employees
“If your plan does not include mobile, your plan is not done.” – Jeff Plaisted, MicrosoU
( There are over 300 million mobile phones in use in the U.S. today.
( Mobile web usage is projected to increase 17 fold by 2016
( More people will access the web using mobile devices than desktops possibly by the end of this year.
( Viewed an avg of 13 hrs/wk compared to PC (20 hrs/wk) and TV (16 hrs/wk)
Worldwide, more people use mobile phones than use a toothbrush (Michael Becker, Mobile Marke.ng Associa.on)
DEMOGRAPHICS OF MOBILE USE
• African-‐Americans
• 79% send or re
ceive text
messages
• 46% access the
Internet
• 41% send or re
ceive email
• 33% use a socia
l networking site
Mobile-‐only internet users are more likely to be minori.es – Pew Internet Research & Nielson Company
• English-‐speak
ing Hispanics
• 83% send or re
ceive text
messages
• 51% access the
Internet
• 47% send or re
ceive email
• 36% use a socia
l networking site
• Smartphone Users
• 18% of African
-‐Americans and
16% of LaNnos a
re cell phone-‐
only wireless us
ers
• 45% of Asian/P
acific Islanders,
45 % of Hispanic
s and 33 % of
African-‐Americans
own a
smartphone (31%
of all users)
From Q4 2010 to Q4 2011, mobile web
traffic increased 102%
Planned or not, mobile traffic is being directed to your career site. Are they finding a dead end?
40% of all
Social Media traffic is via
mobile device
From Q4 2010 to Q4 2011, mobile web
traffic increased 102%
40% of all
Social Media traffic is via
mobile device
Planned or not, mobile traffic is being directed to your career site. Are they finding a dead end?
The Sodexo USA Careers Site is….
The Sodexo USA Careers Site is…. …Invisible to a Mobile Device
Mobile Careers Website and eCommunications
£ Launch mobile apps for iPhone, iPad, Android & Blackberry
£ Launch mobile career center portals for Internal, External and Reconnexions candidates
£ Update m.Sodexo.jobs to include job search, apply and talent community features.
Three ini.a.ves work together to provide a mobile job search and apply experience
hIp://m.Sodexo.Jobs
A mobile op.mized career site provides the founda.on for an integrated mobile job search experience
m.Sodexo.Jobs by the numbers
15% iPad 8% RIM
~6000 visits per month
40,000+ pageviews per month
7 pages per visit
6% of talent community visits
7% of career
site visits
15% of careers
pageviews
40%
Android 26%
iPhone
“You’re the apple of my i...phone” -‐ Mashable
No apply should not mean good –bye. Cul.vate a talent community with mobile and desktop communica.ons.
QR codes link print and other off-‐line media to your mobile op.mized career site.
Text SODEXO to 90206 to win a $300 Apple store gift card from your friends at Sodexo. Start your career at http://m.sodexo.jobs Text X to remove 62,757 freshmen through seniors and
recent grads within 3 years in NY, NJ, PA, DE, MA, CT, MD, VA with one of the specified majors.
mResource
CollegeRecruiter.com
Sourcepoint Mo
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NSMH Conference Attendees
eBlast sent with text Message campaign
Jobs2Web
Jobs2Web
Confirmation eMail
The iTunes App Store is more than 425,000 ways to make your iPhone or iPad even beIer – Apple.com
“Do not follow where the path may lead. Go instead where there is no path and leave a trail.” -‐Ralph Waldo Emerson
THE SODEXO JOBS APP GET IN THE KNOW. SEARCH. CONNECT. APPLY
@SodexoCareers Latest Tweets follow, reply, retweet Catch Up with Sodexo Careers on Facebook
Watch Sodexo Careers YouTube Channel
Read Sodexo Careers Latest Blog Post
THE SODEXO JOBS APP GET IN THE KNOW. SEARCH. CONNECT. APPLY
Search Jobs by Category and Location
Select the Best Job for You!
Log Into Your Career Center Profile
and Apply
Call Home and Tell Them the Good News!
THE SODEXO JOBS APP GET IN THE KNOW. SEARCH. CONNECT. APPLY
Join Talent Community
Network on Social Media
Visit m.Sodexo.Jobs
Log into network ID
Search 30% more Jobs
Create a Job Agents
Make a Star Finder
Referral
Apply
Log into CC Profile
Search Jobs!
Create Push Notice Job
Agents
Apply
Create CC Profile
Log into Profile
Search 10% more Jobs
Create Job Agents
Apply
Create Alumni Profile
Sodexo Managers Sodexo
Alumni External
Candidate
Internal Mobility Requires a Cultural Commitment
Wikipedia says that “a tablet, is a complete mobile computer.” Well which is it? Is it mobile OR is it a computer?
THE SODEXO JOBS APP GET IN THE KNOW. SEARCH. CONNECT. APPLY
May Jun Jul
Initial Mtgs with ATTB
Aug Nov Jan Sep Dec Oct
“Build an iceberg.” It’s an awful lot of work that your customers don’t see. -‐ Omar Green, Intuit
App design sketches approved
iCIMS begins creating portals
Alumni portal complete.
External portal not rendering.
SSO not working for
Internal portal
Demo version of iPhone app
tested
Demo version of iPad app
tested
External portal
rendering. SSO not
working for internal portal
2nd Demo versions of iPad and
iPhone apps tested 3rd Demo
versions of iPad and
iPhone apps tested
All iOS apps & portals functional EXCEPT
SSO
All iOS apps submitted to
Apple for Approval
SSO WORKS!
Sodexo…reers
iOS apps approved!
Sodexo…BS
• In our case, creaNng funcNonal career center portals took much more planning and work than creaNng the actual app
• We would need to provision mobile versions of each exisNng PC career center portal (3)
• Internal & alumni candidates would need to log into their career center portal BEFORE searching to have access to all jobs
“Build an iceberg.” It’s an awful lot of work that your customers don’t see. -‐ Omar Green, Intuit
• UNlizing network ID (SSO) proved to be complex due to mulNple redirects and the need to carry the authenNcaNon through them
• Technical issues with content and page rendering simply happen and need to be worked through
• Apple will find the most creaNve
and embarrassing way to truncate your most useful app names!
“Build an iceberg.” It’s an awful lot of work that your customers don’t see. -‐ Omar Green, Intuit
Mobile Website (m.sodexo.jobs)
Mobile Apps (iPad, iPhone, Android, BB)
Organic & Direct (Search, Job Boards
Social, etc.)
Car
eers
Con
tent
, Soc
ial M
edia
&
Ext
erna
l Can
dida
te S
earc
h
Three ini.a.ves work together to provide a mobile job search and apply experience
Inte
rnal
, Rec
onne
xion
s &
Ext
erna
l Se
arch
, Log
In &
App
ly
Pocket Resume ResumeApp Cloud Storage Apply With…
Yesterday is History, Tomorrow but a Mystery..
page 39
Veteran Microsite
Housekeeping Microsite
Facilities Microsite
Dietitian Microsite
Alumni Microsite
IS&T Microsite
Culinary Microsite
Flickr Profile
Twitter Profile
LinkedIn Group
YouTube Channel
Facebook Fan Page
Careers Blog
Reality Reels Video Contest
Industry Blogs
C@reer Connections
Recruiter eCards
Holiday eCards
External Communications
Recruiter Profiles
Employer of Choice Awards
Interviews, Lectures & Panel Discussions
College & Association Recruiting
Not Ready Yet
Internet Job Boards
Job Search Widget
Refer a Friend
Star Finder Referral
SodexoUSA Careers
Career Center AIRS Sourcepoint
Direct Sourcing
Print & Tactical Advertising Brand
Presence
An…integrated, seamless, liquid…mobile employment brand.
Arie Ball Vice President Sourcing & Talent Acquisition Sodexo
@Arie_Ball
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