softkey: - internet supermarket - internet distributor of software software supermarket internet...

Softkey:- Internet supermarket - Internet distributor of software

Software supermarketInternet distributor

About Softkey:

The company was founded in 2001Distributor of world-wide known software developersSoftkey catalogue contains nearly 20,000 programs by 2,000 world-wide

known developers10 branch offices abroadThere are more than 200 employees in the companyNumber of orders grows annually by 1.5 times 130,000 customers visit Softkey resources daily40 ways of paymentSupports 20 partners' online stores

Softkey Offices

RussiaKazakhstanBelarusUkraineMoldovaPolandBulgariaLithuaniaLatviaEstoniaIsrael

Softkey Business Lines

Internet Distributor

A registered user can become a Softkey dealer or an affiliate of software vendors.

Internet Supermarket

Wide range of software for retail and corporate customers. Mass-market programs, standard bundles, special orders processing.

Order Processing Authors can sell their programs on Softkey web-platform. We can create a catalogued specifically designed online store on the developer's website.

Online Retail Distribution

Software sells electronic software in retail. The program key is both printed on the receipt and sent to the buyer by an SMS. The installation package is downloaded from the website.

The highest partner statuses of Russian and foreign developers prove Softkey's skills and high qualifications:

• Microsoft — Gold Certified Partner

• Kaspersky Laboratory — Online Distributor

• Kerio — Authorized Distributor

• Entensys — Authorized Distributor

• ABBYY — Official Distributor

• ESET — Premiere Partner

• VMWare Enterprise Partner

• 1C-Bitrix — Distributor

Certificates and Statuses

Flow Chart

Individuals

Small and medium businesses

Mobile segment buyers

Large businesses

Governmental and educational institutions

Vendors' sites

Customers

Softkey‘s sites

Offline sites

Affiliates' sites

Retailers

VARs

Internet providers

Subdistribultors

Channels

ORDER PROCESSINGDIRECT SALES DISTRIBUTION

Partnership: developers Softkey provides developer with ability to:Set up his own Internet software sales channel Set prices for products and manage discountsMake up software bundles with other authors

For questions: info@softkey.ru

Interaction Channels

Software sales through Softkey resources, offices in other countries

Software sales to Softkey dealers

Placing a catalogue on a partner's resource, processing

Software electronic sales in retail

Partnership: dealersSoftkey works with 2 000 dealers throughout Russia.

Concluding a contract with Softkey a dealer gets:Discounts and bonuses — both from developers and Softkey Special offersOfficial certificate confirming a partnership level — Softkey Partner, Softkey

Gold Partner, Softkey Premium PartnerAutomated credit lineAdvice, training and support for software licensing, accounting and legal

issues

For questions: info@softkey.ru

Partnership: affiliatesOwners of sites, portals and online stores can place Softkey catalogue showcases on their resources and collect a commission for each sale.

Advantages of Softkey : A partner places the largest software catalogue of Russian Internet

onto his website Easy-to-use tool to buy and sell products High automation level — online order processing and complete

transparency Original resource design is left intact Marketing support

For questions: info@softkey.ru

Partnership: retailSoftkey delivers a unique project in Russia: selling digital content (software, games, books, music) through offline stores. Software complexes provide a range of benefits to partners:

Revenue from previously unprofitable floorsExpanding of product range Minimal initial investments Flexible, scalable systemCatalogued and designed according to the customer's requirements

For questions: info@softkey.ru

Projects: Softkey.netSoftkey.net (www.softkey.net) — an international Internet supermarket which has widened its sales geography to the global scale.

For questions: info@softkey.ru

Interface in English, customer support service, free international telephone lines, Help Desk ensure maximum comfort for buyers.

Softkey.net for developers:Access to the global market through a familiar platformElimination of risks related to unassisted launch of products abroadPopular international ways of payment

Projects: IT4ALL

IT4ALL is:An information and

communication resourceA data bankA handbookA consulting center

IT4ALL network participants: SW developersSuppliers, dealers, integrators, VARsIndependent expertsBusiness users of software

IT4ALL (www.it4all.ru) — online expertise and product consulting center; a unique resource connecting IT industry participants with a network of experts for communication and solving business tasks.

Projects: Point4ALLPoint4ALL (www.point4all.ru) — web platform offering SaaS (soft-as-a-service) solutions. A user gets remote access to a chosen product.

Business IT budget optimization: SaaS products cost considerably less than similar business solutions

Point4ALL offers solutions for coordinating HR department work, CRM, project and sales management

Free trial use for 30 days

Projects: digital content in offline retail

For questions: info@softkey.ru

Softkey organizes sales of any digital content through hardware and software complexes (mobile terminals) on partners' offline premises.

Project partners:- Nosimo and “Premialnie seti” — owners of Nokia brand stores — a total of 45 stores -“Eldorado” company — a chain of 350 stores throughout Russia

For questions: info@softkey.ru

Projects: Softkey.MobiPlatform (www.softkey.mobi) for trouble-free access to Softkey showcases through mobile phones and communicators.

A customer is limited neither by product price, nor by a product category. Softkey.mobi allows you to buy software, e-books, music — the whole range of products from the main Softkey catalogue.

Projects: Softkey.Mobi SDK

One-click purchaseRange of payment systems availablePayment by SMSThe module works on the following operation

systems: Symbian, WinMobile, Java ME, RIM (Black Berry)

Payment module (www.softkey.biz/sdk), introduced for the first time in Russia; integrates into any digital product based on a mobile platform.

Projects: Softkey.Mobi for PC

The application is available for Windows/MAC PC users. Internet connection is required only for payment processing and updating.The solution allows developers to embed tools for automated purchase and delivery of digital goods into their own applications. Its interface fully matches the main Softkey catalogue showcase.

Softkey.Mobi cross-platform application is based on Microsoft Silverlight 4 technology. Now you don't have to go online to choose and buy goods. Many ways of payment are supported, including plastic cards.

For questions: info@softkey.ru

ZAO “Softkey”Moscow, Staroalekseevskaya St. 5, office 316Tel.: +7 (495) 980-7250

Contact information

Felix Muchnik,Director General, Softkey

fmm@softkey.ru