software is eating the world - the automotive industry
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©2016 CloudBees, Inc. All Rights Reserved 1©2016 CloudBees, Inc. All Rights Reserved
The Road AheadCloudBees Automotive Industry EventBöblingen, April 2016@Sacha Labourey, CEO
©2016 CloudBees, Inc. All Rights Reserved 2
Automation is the Key
Photo courtesy of Steve Jurvetson via Flickr
From 12.5 hours…
Time to Assemble a Model-T
…to 93 minutes!
Ford built 300’000 cars with 13’000 employees
Efficiency!
More than his 300 competitors with … 65’000 employees!
MARKET DISRUPTION
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“Software is eating the world.”
“Every business is in the software business.”
“It’s anapplication economy.”
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Photo courtesy of Naddsy via Flickr
“An Airbus 320 takes off or lands every 2.5 seconds somewhere in the world. Every 30 minutes they generate 1TB of information – that’s a lot of terabytes”
Simon Bradley, Airbus Group
©2016 CloudBees, Inc. All Rights Reserved 9http://www.thelocal.de/20160119/software-malfunction-means-luftwaffe-can-only-fly-in-the-day
©2016 CloudBees, Inc. All Rights Reserved 10Photo courtesy of Steve Jurvetson via Flickr
©2016 CloudBees, Inc. All Rights Reserved 11Photo courtesy of Steve Jurvetson via Flickr
If, 10 years ago, you had told engineers at leading car vendors their that cars should be updatable “over the air”, to fix them but also to add features, they’d have told you you’re not being serious.
In 2016, this is the new baseline to reach.
MARKET DISRUPTION
This is the first time in the history of the car industry that a car can INCREASE its competitive value AFTER it was bought!
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Tomorrow is around the corner…
What car will you buy to your grand kids?
250 deaths 2 deaths
Self-driving car software – casualties in the last 12 months:
?
SOFTWARE IS KING
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Time
v1.0 Release
v2.0 Release
Time
Continuous ReleasesRisk/Cost
Risk/Cost
Versioned Software Continuous Delivery – “As a Service”
Reduce risk, reduce experimentation cost, fail-fast
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Speed + Friction ?FRICTION + SPEED =
HEAT!
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Continuous Delivery and Automation are Key
Development Production
Commit Build Test Stage Deploy
Feedback Loop
$The Business
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Jenkins – the #1 Automation Platform for CI/CD
Complex Delivery Pipelines
Delivery of App and Config
Robust and Highly Available
Results Report
SOURCE CODE
CONTROL SYSTEM
Code Commit
</>Development Production
Continuous Integration/Delivery
Commit Build Test Stage Deploy
Deliver Better Software Fasterwith CloudBees Jenkins Platform
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Jenkins is the Hub of the CD/DevOps Ecosystem
Over 1000 Jenkins
Plugins
Integration with over 100 DevOps Tools
Orchestration of the DevOps
Toolchain
End-to-End CD Pipeline
Management
Code & Commit Build & Config Scan & Test Release Deploy
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Automation is the Key
Photo courtesy of Steve Jurvetson via Flickr
Good News: We already had to solve « pipeline » issues with automation
Because it can’t be done alone
But building cars is particularly hard…
CarmakerTier-1 suppliersTier-2 suppliersTier-3 suppliers
softwaresoftwaresoftwaresoftwaresoftwaresoftwaresoftwaresoftwaresoftwaresoftwaresoftwaresoftware
software
software
software
software
software
software
software
TODAY
Every company in the supply chain is using its own CD pipeline, isolated from each other
CarmakerTier-1 suppliersTier-2 suppliersTier-3 suppliers
softwaresoftwaresoftwaresoftwaresoftwaresoftwaresoftwaresoftwaresoftwaresoftwaresoftwaresoftware
software
software
software
software
software
software
software
TOMORROW
The real software pipeline is the industry-shared pipeline
But a matter of WHEN
It is not a matter of IF
REALITY CHECK
CONCLUSION• The software revolution in automotive is
en route – nothing can stop it• Some new titans will emerge (Google),
some old titans will disappear (Kodak)– THIS REPRESENTS A HUGE OPPORTUNITY!
• Possibility of de-intermediation of vendors–Margin goes to software, not “hardware”
• The race has already started, GO GO GO!
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