sole keeper

Sole  Keeper  

It  Will  Save  Your  Day  

Ryan  Thompson  Fa102c,  Mo@on  and  Sound  Design  Professor  Klinkowstein  Research  and  iden@ty  for  a  Behavior  Design  Studio  

The  Problem  

•  Material  possessions  are  oIen  lost  when  we  travel  into  nature.  

Ryan  Thompson  Fa102c  Mo@on  and  Sound  Design  

What  Keeps  Us  Inside  

•  Nature  is  beau@ful  but  we  are  oIen  discouraged  by  the  amount  of  items  we  carry.  

Ryan  Thompson  Fa102c  Mo@on  and  Sound  Design    

When  You  Will  Love  It  

•  hNp://www.rawstory.com/rs/2014/04/05/utah-­‐woman-­‐found-­‐dead-­‐aIer-­‐losing-­‐car-­‐keys-­‐following-­‐night-­‐of-­‐hiking-­‐and-­‐drinking/  

Ryan  Thompson  Fa102c  Mo@on  and  Sound  Design  

What’s  in  Our  Way  

Ryan  Thompson  Fa102c  Mo@on  and  Sound  Design  

Don’t  Miss  Out  on  This  

Ryan  Thompson  Fa102c  Mo@on  and  Sound  Design  

Or  This  

Ryan  Thompson  Fa102c  Mo@on  and  Sound  Design  

Desired  Outcome  

•  We  want  to  encourage  people  to  enjoy  their  lives  outdoors  without  having  to  worry  about  losing  their  possessions.  

Ryan  Thompson  Fa102c  Mo@on  and  Sound  Design  

Ryan  Thompson  Fa102c  Mo@on  and  Sound  Design  

Behavioral  Economics  

•  People  lose  things  and  we  want  to  fix  that.  Design  Tip:  To  encourage  people  to  select  an  op@on  or  engage  in  a  behavior  that  is  usually  associated  with  a  loss,  delay  losses  so  that  they  occur  in  the  future.  

Ryan  Thompson  Fa102c  Mo@on  and  Sound  Design  

The  Solu@on  

•  Sole  Keeper  holds  your  possessions  in  your  shoe  so  you  can  be  at  ease  during  your  ac@vity.  

Ryan  Thompson  Fa102c  Mo@on  and  Sound  Design  

Here’s  How  it  Works  

•  Take  out  the  sole  to  reveal  the  keeper.  This  is  where  you  can  store  your  keys,  money  and  jewelry.  (enter  sketch)  

Ryan  Thompson  Fa102c  Mo@on  and  Sound  Design