some notes on user testing show don’t tell (or sell)

SOME NOTES ON USER TESTING

Show Don’t Tell (or Sell)

Observe

Seek root understanding

http://www.oaklandish.org/

Test with Real Users, In Their Real Lives

Be systematic about how you gather feedback

Prototype to Understand

Prototype to Communicate

Prototype to Explore

Prototype to Understand• Understand the problem space• Empathy work• Expertise gaining

Prototype to Explore• Explore the design options• Test to learn and to decide Prototype to

Communicate• Communicate your idea• Use prototype as sales pitch centerpiece

http://www.flickr.com/photos/k3v1nm/3612007583/

#1. Jetblue (book next available flight)#2. Pee#3. Talk to a real person/clerk#4. Car rental/ Hotel Res / Business Meeting#5. Change diaper#6. No Reception#7. Eat Dinner#8. Pickup luggage

PlaceholderSuperheroes

Gone to the ATM

Happy customer back in line

some notes on user testing show don’t tell (or sell)

Documents

welcome to tell sell | campus

tell n-sell dec-24_to_dec_30

tell n-sell september-03_to_september_09

tell n-sell april-14_to_april_20

show tell and sell

tell n-sell october-29_to_october_04

tell n-sell jan 15 to 21 jan

tell n-sell mar-31_to_april_6

tell n-sell mar 03 to mar 09

tell n-sell october-29_to_nov_04

don’t let anyone tell you otherwise

repeal of don’t ask, don’t tell (dadt) army vignette

tell (and sell) your organization's story

don’t tell the nazis - scholastic

tell n sell-free_issue_may 28_to_jun 3_2015

tell n-sell nov-19_to_nov_25

tell n-sell free-issue_feb_18_feb_24

don’t ask/don’t tell

wait, wait… don’t tell me!

tell n sell free issue_sep17_to_sep23