sonia ben jaafer - km middle east 2011

www.kmmiddleeast.com info@kmmiddleeast.com 1

KM as a Practical Solution for

Professional Communities

Dr. Sonia Ben Jaafar

Director

EduEval Educational Services

www.edueval.com

Research Findings:

Learning from Real Cases

Professional Community

A professional learning community, focus on learning rather than on teaching, work collaboratively, and hold yourself accountable for results

Richard Dufour

Professionalism Community

Rooted in specialized

knowledge

Focused on serving

specific needs

Service industry

Rooted in caring, &

support

Requires mutual

responsibility within a group

Self-governing

Characteristics of Professional

Learning Communities 1. Shared values and vision

2. Collective responsibility

◦ Inclusive membership

3. Focused collaboration

◦ Mutual trust, respect, and support

4. Individual and collective professional

learning Openness and partnership

5. Reflective professional inquiry

Characteristics of Success

Shared Focus

Sharing leadership with a focus on

„bridging‟ relationships, on processes and

on actions

Collaborative work

◦ Joint work with purpose

◦ Joint planning and dialogue

◦ Active participation

Technology is a Tool

5 Steps in KM for Organizations

1. Capturing knowledge

2. Storing knowledge

3. Processing knowledge

4. Sharing knowledge

5. Using knowledge

(Seng et al., 2002)

Steps 1-3: Technology assists

Steps 4-5: People access & interact w/ system

Technology is a Tool

When knowledge management

projects are managed from a

technical perspective rather than on

the flow of people and knowledge,

they will fail!

Scarbrough, 2003

The Twitter Revolution

Example: Tunisia‟s Revolution

Shared Focus: Liberated from current

government

Goal: “Degage” ZABA & RCD

◦ Measurable outcome 1: ZABA gone

◦ Measurable outcome 2: RCD gone

◦ Measureable outcome 3: Free elections

Community

Tunisians in rural areas

Tunisians in capital city

Tunisian Diaspora

◦ France

◦ Morocco

◦ Germany

◦ Canada

◦ USA

Challenges

Disconnected

Regionalism amongst Tunisians

Multilingual

Censorship

Access to information

National silence

Questions on accurate information

Etc…..

Knowledge Sharing

Knowledge Sharing: Tweet Tweet

Physical

◦ Started in Sidi Bouzid in Dec 2010

◦ Moved into Hammamet & Sfax

◦ Entered the Capital

Online

◦ Sharing through social media

◦ Mobile picture upload: Facebook

◦ Video uploads: YouTube: & Dailymotion

Sharing

Knowledge Sharing Instructions

Tweeting Tunisia

28,000 tweets / hour with #sidibouzid

since Dec. 27 (NDItech)

2 hrs after the 1st report that ZABA left Tunisia:

◦ 28 tweets/s (100,800/hour)

◦ +196K tweets mentioning Tunisia

◦ +103K tweets w/ #sidibouzid

◦ 26 million Twitter users reached

Twitter taught me everything about

the momentous events in Tunisia: the

uprising has been hashtagged

Mona Eltahawy

Egyptian-born award-winning columnist &

public speaker on Arab and Muslim issues

Media Silence

Al Jazeera News

Top Sites shared on Twitter

1. facebook.com

2. bbc.co.uk

3. guardian.co.uk

4. youtube.com

5. english.aljazeera.net

6. liveword.ca

7. nytimes.com

8. cnn.com

9. twitpic.com

10. news.yahoo.com

Mainstream Media: Playing Catch Up

Tweet Tweet Tunisia

Facts Questions

Slogans Answers

Encouragement Rumors

Commentaries Lies

Links Anxiety

Fear Courage

Concern Hope

Sharing Images

Sharing Videos: 5,300 Sidibouzid

Increased access to Information

Belha: Studied Political Science in Brussels

& returned to Tunisia in 2009

Translated Wikileaked U.S. State

Department documents on Tunisia from

English to Arabic & French

Posted to Facebook

1 week: 170,000 readers

1 month: Authorities to delete the page

Community spread information

#Sidibouzid: Arabic to English

Critical information

"Tunisia Telecom announces free calls to emergency numbers whether landlines or cell phones" (@karim2k)

LAC two helicopters are circling and scanning the area. They seem to be looking for people on foot. Keep a sharp lookout." (@_lamias)

Requests & Instructions

Dear journalists, situation in Tunisia is

tragic Please help! Follow #sidibouzid

we're on the edge of chaos!

"Don't post pictures of the army or

their location!!! It helps the looters to

organize themselves”

Specialists & Credibility

Weddady; activist & Outreach Director, American Islamic Congress

Slim404; Web activist

Yasmineryan; Al Jazeera journalist

Emnabenjemaa; Tunisian journalist

Monaeltahawy; World Columnist and public speaker on Arab and Muslim issues

Brian Whitaker; Former ME editor, The Guardian

Ethical Code of Conduct

Nawaat received dozen videos per day

and only published ones that he could

authenticate

"to give a little more credibility to the

news and rumors flying around."

Spread tweets from “eyewitness

testimony of people I know on the field."

Disagreement & Critique

To its credit Le Monde has been covering the #Sidibouzid very critically and vigorously http://bit.ly/hoSN5R #media

RT @nmoawad: We got carried away with twitter rumors! There is no #coup in #Tunisia. Not this morning at least. But keep rooting for #sidibouzid ...

Why is #TTN not covering the press conference of Prime Nimister Ghannouchi !? #Tunisia

KM is about Social Processes

They called it the jasmine revolt, Sidi

Bouzid revolt, Tunisian revolt… but

there is only one name that does

justice to what is happening in the

homeland:

Social Media Revolution

Flow of People & Information

KM in the Middle East Lesson?

Youthful population adept with

technology

Cultural predisposition to share

Networks are organic

Motivation for KM is strong

Cultivating KM for professional purpose

KM in the Middle East Lesson?

Technology Trap

Information system

Networking system

Web 2.0

Example: MENAME

Middle East and North African

Monitoring and Evaluation

Professional Network

Gap & Need

Informal LinkedIn Group

34 members to date

Example: MENAME

IDEAS conference: Jordan (http://www.mename.org/)

Workshop: MENA Evaluation Experiences

& Networks The IsDB Evaluation Experience in Some MENA Countries and

Economic Development Sectors

Representation and Participation of MENA M&E Practitioners in

the Online M&E Professional Groups

Professionalizing Monitoring and Evaluation in MENA

The MENA Evaluation Network in Action

Egypt Initiative to Institutionalize M&E Efforts

Challenges to Evaluating Development in Egypt: Towards Building

Networks & Professionalizing Evaluation

Example:

171 members

35 subgroups: 2-25 members

145 discussions

Group leader: Anna

Mission Statement

Mission: Enable educators to collaborate,

share knowledge and support one another

All teachers within RAK are welcome to

join, ….

Process

Private firm built network & manage

content on social networking platform

Teachers across the school system

Real-time virtual environment

Helps teachers:

◦ Find resources

◦ Understand Web 2.0

◦ Share best practices

◦ Feel connected (rural)

Teacher in Network

Cultivating Network Learning

Communities Networking with purpose

Focused goals

Measureable objectives

Relational trust

then Collaboration

Conflict & disagreement

Questioning & Clarification

Celebration and Direction

www.edueval.com

s.benjaafar@edueval.com

sonia ben jaafer - km middle east 2011

knowledge sharing instructions

knowledge support

toolwhen knowledge

knowledge seng

processing knowledge

professional communities

capital online sharing

tweet tweet physical

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